Recipe to Revenue Podcast By Leah Messina | Sinuate Media cover art

Recipe to Revenue

Recipe to Revenue

By: Leah Messina | Sinuate Media
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About this listen

The Recipe for Revenue is your go-to show for the latest in food and beverage business and marketing, brought to you by Sinuate Media and Intercontinental Beverage Capital. Join us as we dive deep into the secrets behind successful food, beverage, and spirits brands, featuring interviews with industry leaders who share the key ingredients that have driven their businesses to success. Whether you're in the industry or just curious, this show offers valuable insights into what it takes to thrive in the competitive world of food and beverage. Tune in and discover the recipe for revenue!











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Episodes
  • Ep 20 - The $120 Bottle Journey: Premium California Agave Spirits
    Jun 19 2025

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    Discover how a wine industry expert transformed native California agave into award-winning premium spirits! Meet Gian Nelson, founder of Jano Spirits, who's pioneering the California agave movement with metical-style production techniques and a deep connection to his Chicano heritage.


    In this captivating episode of "Recipe to Revenue," Gian reveals his journey from concept to creating a $120 bottle that sells out within weeks. Learn how his wine background, passion for California's terroir, and innovative approach to native US agave varieties created a new American spirits category.


    What You'll Learn:
    🌵 How California agave differs from Mexican Blue Weber and creates unique flavor profiles
    🔥 The mezcal-style earthen pit roasting and natural fermentation techniques
    💰 Building a premium spirits brand with integrity and cultural relevance
    🌱 Creating demand in an entirely new spirits category
    🏆 How quality and authenticity earned gold medals and built a loyal following


    Whether you're passionate about craft spirits, agricultural innovation, or entrepreneurship, this episode shows how dedication to quality and cultural integrity can transform a passion project into a thriving premium spirits brand that celebrates California's unique identity.


    Explore more about Jano Spirits:
    🌐 Website: https://www.janospirits.com/
    🔗 Instagram: @janospirits

    #recipetorevenue #californiaagave #agavespirits #craftdistilling #premiumspirits #terroir #nativeagave #agaveamericana #entrepreneurship #beveragebusiness #spiritsindustry #distillingprocess #craftspirits #chicanoculture #goldmedalspirits #india

    🚀 Learn More About Our Sponsors:
    Intercontinental Beverage Capital: https://inbevcapital.com/
    Sinuate Media: https://sinuatemedia.com/

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    39 mins
  • Ep 19 - Tech Meets Food: The AI Revolution in Plant-Based Development
    Jun 12 2025

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    Are you curious about how artificial intelligence is transforming the food industry?

    In this episode, Leah Messina interviews Hiren Umradia, founder and CEO of Zess, who shares his journey from tech professional to food innovator using AI to revolutionize plant-based food development.

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    In the 19th episode of "Recipe to Revenue," see how Hiren combined his background in data science and product management with a passion for food to create innovative plant-based deli fillings that secured nationwide distribution through Sysco.

    What You'll Learn:
    🌱 How data-driven research approaches can identify untapped food markets
    🔬 The power of rapid prototyping methodology in food product development
    💡 Using AI technology to design sustainable, allergen-free foods
    🚀 Strategies for pivoting a business during challenging times like COVID
    🌐 The cultural intersection of food innovation and global food trends

    Whether you're a food tech entrepreneur, product developer, or sustainability advocate, this episode reveals the future of food innovation through technology. Learn how Hiren's company uses artificial intelligence to create better, more sustainable plant-based alternatives while building a successful B2B food business.


    Explore more about Zess:
    🌐 Website: zess.co
    🔗 Social Media: https://www.instagram.com/zessforlife


    🚀 Learn More About Our Sponsors:
    Intercontinental Beverage Capital: https://inbevcapital.com/
    Sinuate Media: https://sinuatemedia.com/


    #recipetorevenue #foodtech #aiinfood #plantbased #foodinnovation #sustainablefood #foodentrepreneurship #datadriven #foodbusiness #plantbaseddevelopment #allergenfreefood #foodstartup #airevolution #fooddistribution #koreaninspiration #worldfood #foodtechnology #india


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  • Ep 18 - Manufacturing Efficiency: Engineering Support for Food Startups
    Jun 6 2025

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    Are you a food entrepreneur struggling to scale your product from concept to commercial production? In this episode of "Recipe to Revenue," Leah Messina interviews Alex Belknap and Quenten Allen from The Facture Group, engineering experts who help food startups navigate the complex journey from prototype to profitable manufacturing.

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    In the newest episode of "Recipe to Revenue," discover how The Facture Group's engineering expertise transforms food startups through efficient manufacturing processes. Alex and Quenten share their decade of experience solving the most challenging problems in food production and scale-up.

    Listen to learn about:
    🏭 Translating R&D concepts into commercially viable manufacturing processes
    💰 Critical COGS considerations that make or break profitability
    ⚙️ Common manufacturing mistakes that derail food startups
    🔍 The importance of industrial ingredient sourcing for scale
    📈 Strategies for optimizing production efficiency without compromising quality

    Whether you're an emerging food brand with an innovative product or an established company looking to optimize manufacturing, this episode delivers practical insights on turning your food concept into a commercially successful reality through smart engineering and operational support.

    Explore more about The Facture Group:
    🌐 Website: https://www.facturegroup.com/
    🔗 Social Media: https://www.linkedin.com/company/facturegroup/

    #recipetorevenue #foodengineering #productscaleup #manufacturingefficiency #foodstartup #supplychainmanagement #processdevelopment #foodinnovation #productdevelopment #foodtechnology #cpgmanufacturing #scaleup #foodproduction #foodbusiness #india

    🚀 Learn More About Our Sponsors:
    Intercontinental Beverage Capital: https://inbevcapital.com/
    Sinuate Media: https://sinuatemedia.com/

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    46 mins
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