In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.

Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.

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In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.

They cover:
• The biggest mistakes contractors make when offering financing
• Why “leading with affordability” increases conversions
• How HVAC pros and roofers can shift from order takers to real closers
• Psychological pricing and website strategies that reduce abandoned leads
• What financing info should (and shouldn’t) be on your website

🔥 Whether you’re a roofer, HVAC pro, or home service marketer, this episode will help you turn “No’s” into “Yes’s” by meeting customers where they’re at.

🛠️ Visit Improveitfy → https://improveitfy.com

🚀 Want to create unstoppable momentum in your contracting business?
Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots.

Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested insights you can apply today.

🔥 Topics Covered:
• How to balance marketing experiments and proven strategies
• Why roofing companies need mascots and stronger community brands
• Building momentum that private equity-backed companies can’t replicate
• Crystal’s biggest marketing wins (and painful lessons)
• How to spot when it’s time to pivot or press harder

🎯 Ready to turn your marketing into a magnet for leads? Watch now!

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.

They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service brand—this episode delivers honest, actionable insights on building lasting impact.

Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews.

Discover actionable tips to:
- Develop scalable review-generating systems to enhance customer feedback.
- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.
- Utilize tools such as Liftify to streamline the review collection process.
- Steer clear of common reputation-damaging mistakes made by contractors.

If you're in the home services space and want to dominate local search, don’t miss this one.

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads. Whether you're brand new to YouTube ads or ready to scale, this episode is packed with strategies to skyrocket your results.

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.

Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why repetition beats reach.

This is one of the most tactical, inspiring episodes yet for roofing business owners and home service pros looking to grow smarter—not just bigger.

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.

We talk memes, marketing risks, and what makes people actually connect with your content.