Episodes

  • The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event

    The Knockout Formula: What Podcasters Can Learn from a Netflix-Breaking Event
    Nov 18 2024

    This week, we had something that doesn't happen often outside of the Super Bowl—lots of Americans watched the same thing at the same time. Today, I thought we could look at WHY and what podcasters can learn to add those winning ingredients to their podcasts.

    Audience Survey

    Help make the show better, and you'll be entered to win a year of membership at the School of Podcasting. Go to schoolofpodcasting.com/survey

    Takeaways:

    • Building anticipation for your content is crucial; promoting months in advance can lead to significant engagement.
    • Making your content easily accessible across various platforms maximizes audience reach and convenience.
    • Tying your content to emotions or nostalgia can significantly enhance audience connection and engagement.
    • Creating unique content that can't be found elsewhere is a powerful way to attract viewers.
    • Ensure the consumption process of your content is smooth; technical issues can drive audiences away.
    • Monetizing an audience, rather than just the podcast, is key to long-term success.

    Mentioned:

    School of Podcasting

    Podpage

    Mentioned in this episode:

    Question of the Month

    When it comes to this show, the School of Podcasting: If you were to make it shorter, what would you cut? If you were to make it longer, what would you add? Would you choose to keep it as is?

    Question of the Month

    Podcast Hot Seat - Now Private Podcast Audits

    There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today.

    Podcast Hotseat
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    39 mins
  • Strike Up Your Podcast: Lessons from Duck Pin Bowling

    Strike Up Your Podcast: Lessons from Duck Pin Bowling
    Nov 11 2024
    OK, I realize this seems a little odd, but stay with me. Bowling and podcasting share surprising similarities that can inspire you to start your own podcast. Just like in duck pin bowling, where mastering the basics and adapting your technique is crucial, podcasting requires a solid grasp of content creation and delivery. Throughout this episode, Dave Jackson draws parallels between the two, emphasizing the importance of feedback, practice, and finding your unique style. He also introduces an AI prompt that can help you generate fresh interview questions, making it easier to engage your audience. Whether you're a seasoned bowler or a curious podcaster, this episode is packed with insights to guide your journey.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityAI Goes to CollegeChat GPTPodindy.comCaptivateBuzzsproutBlubrryLibsynRSS.comProfit From Your Podcast BookWorfence Vulnerability ReportPodcastsAboutPodcasting.comPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketQuestion of the MonthQuestion of the MonthTakeaways: The experience of duckpin bowling can teach valuable lessons about podcasting and content creation. Instant feedback is crucial in both bowling and podcasting; learn from your mistakes quickly. Practicing your podcasting skills is essential, just like warming up before bowling. Understand your audience's needs to create engaging content that resonates with them. Use AI tools to refine your podcasting content, enhancing clarity and engagement. Adaptability in your approach to podcasting can lead to greater audience connection and enjoyment....
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    45 mins
  • Add More to Your Podcast? Remember to Subtract!

    Add More to Your Podcast? Remember to Subtract!
    Nov 4 2024
    If you want to add something new to your podcasting routine, you need to subtract something else from your schedule. Time management is crucial for podcasters; today, I'm pointing out the importance of making intentional choices about allocating our time. Let's examine the balance between new opportunities and existing commitments. I emphasize that every addition comes with a necessary subtraction (unless you want to lose your mind). This episode is filled with practical tips and personal insights on how to manage your time while avoiding burnout. Whether you want to expand your podcasting efforts or keep your sanity intact, this episode offers valuable insights to help you navigate your busy schedule.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsTakeaways: To succeed in podcasting, remember that adding a new task means subtracting an existing one (if you're truly "busy"). Effective time management in podcasting requires precise scheduling for learning new tools or platforms. Evaluate your current commitments and prioritize what truly adds value to your podcasting journey (and value to your audience). Being overwhelmed by podcasting tasks can be alleviated by understanding your available time. Use tools to track your productivity and identify what activities yield the best results. Avoid the hustle culture; prioritize your health and family while managing your podcasting goals. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Monthschoolofpodcasting.compracticalprepping.infotoggl.comSwitchy in App SumoSite BehaviourMotion AI Scheduling Tool Mouthy Broad Media Pod Page...
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    35 mins
  • Promote Like a Pro: Getting Your Podcast Guests to Spread the Word

    Promote Like a Pro: Getting Your Podcast Guests to Spread the Word
    Oct 28 2024
    Today we look at how to encourage guests to promote their episodes. Host Dave Jackson opens the show by discussing the importance of reciprocity in the podcasting world, emphasizing that hosts and guests benefit from effective promotion strategies. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsContributors:Kim Newlove - The Pharmacists Voice, Perrysburg PodcastKris - Podtastic AudioKiona Nessenbaum - Birth As We Know ItTakeaways: Building a relationship with your podcast guests before the interview can lead to better promotion later. Make it easy for guests to share their episodes by providing direct links and images. As a host, please don't rely solely on guests to promote their episodes; it's not guaranteed. Offering your guests clear and simple promotional tools can encourage them to share your interview. Please tell your guests when their episodes will be released to help them prepare to share. As a guest, promise to promote the episode to increase your chances of being invited back. If you want them to share, the interview should be different than previous interviews.Links referenced in this episode:schoolofpodcasting.comthepharmacistvoice.comperrysburgpodcast.compodcasticaudio.combirthaswenowitpodcast.comsmartbusinessrevolution.compodnewsThis Amercian LifeInsider Secrets to Topp 100 PodcastDave's ResourcesJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a Coffee
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    31 mins
  • 10 Things I Learned at Ecamm Creator Camp 2024

    10 Things I Learned at Ecamm Creator Camp 2024
    Oct 21 2024
    Today I share insights from a week spent at Ecamm Creator Camp 2024, highlighting ten key takeaways that can help podcasters and content creators elevate their craft. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthEcamm Live Software - https://supportthisshow.com/ecamm (aff)Daniel CHi - https://www.danielchi.live/Zoom Remote Settings App - remote settings appAI Tools Great for Text - idiogram.aiDaniel Batal - https://danielbatal.com/Daniel's YouTube Channel - https://www.youtube.com/@Daniel_Batal/featuredDavinci Resolve - https://www.blackmagicdesign.com/products/davinciresolveDaniel stands up to Filmora Playlist Earn It: Unconventional Strategies for Brave Marketers - BookJeff Sieh - https://jeffsieh.com/Connor Brown - https://www.vacationkingdoms.com/Ian Anderson Gray - https://iag.me/Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know,
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    43 mins
  • The Future of Film and Podcasting: Avoiding the Same Pitfalls

    The Future of Film and Podcasting: Avoiding the Same Pitfalls
    Oct 14 2024

    This episode serves as a guide for content creators to learn from the mistakes of the movie industry. It advocates for creativity, genuine audience engagement, and strategic marketing that resonates with today's consumers.

    The movie industry is falling fast. I share my childhood memories of the joy of watching movies and how attending a movie now has changed dramatically. We need to understand the power of audience engagement, noting that the film industry is often playing it safe with sequels and familiar franchises (a strategy that may not always yield positive results).

    As podcasters, we need to note these trends and craft our content thoughtfully, ensuring that we do not fall into the trap of repeating what has already been done. Podcasters can stand out in an increasingly crowded marketplace by fostering authentic connections with listeners and providing innovative, compelling narratives.

    Got Feedback On This Episode?

    I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.

    Share Your Thoughts

    Takeaways:
    • The movie industry is struggling, and podcasters can learn valuable lessons from this decline.
    • Creating a strong community experience can enhance audience engagement for both movies and podcasts.
    • Making the consumption of your content easy is crucial for keeping your audience satisfied.
    • Trailers should accurately represent the film's content to avoid disappointing viewers.
    • Audience engagement and feedback are essential for improving movie and podcast content.
    • Podcasters should avoid the common pitfalls of the movie industry to ensure success.

    Mentioned In This Episode

    Join the School of Podcasting Community

    Profit From Your Podcast Book

    Power of Podcasting Network

    Dave's YouTube Channel

    Dave's Podcasting Newsletter

    Buy Dave a Coffee

    Put Dave In Your Pocket

    Where Will Dave Be?

    Question of the Month

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    Mentioned in this episode:

    Worry Free Podcasting

    Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.
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    47 mins
  • Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity

    Eavesdrop on a Podcast Coaching Session: Your Path to Podcaster Clarity
    Oct 7 2024
    Starting a podcast can feel overwhelming, but understanding the essential questions to address can simplify the process significantly. Join Dave Jackson as he coaches Alex Lorre through a consulting call, highlighting crucial considerations for both aspiring and established podcasters. From identifying your target audience to defining the goals of your show, this conversation covers the fundamental aspects that every podcaster must contemplate. Dave emphasizes the importance of a clear podcast name that resonates with listeners and conveys the intended content effectively. Additionally, the episode explores monetization strategies, creative formats, and the necessary tools to help your podcast thrive in a competitive landscape.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Monthschoolofpodcasting.comlearnpodpage.comaskthepodcastcoach.compodpage.comcanva.comnamecheap.comcoolerwebsites.combuzzsprout.comcaptivate.fmlibsyn.comblubrry.comrss.comconvertkit.commailerlite.comheartbeat.chatElgato Webcam Pro
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    48 mins
  • Maximize Listener Engagement with Podcast Chapters

    Maximize Listener Engagement with Podcast Chapters
    Sep 30 2024
    Chapters in podcast episodes allow listeners to easily navigate content, enhancing their listening experience by allowing them to skip to segments they find most intriguing or relevant. Dave Jackson explores the evolution and utility of chapters, reflecting on his initial disdain and eventual reliance on them. Dave invites podcasters to share their perspectives, highlighting a range of opinions from enthusiastic advocates to skeptics who worry chapters might disrupt the listener's engagement. Tools like Hindenburg and Descript are spotlighted for their ability to integrate chapters seamlessly, while AI-driven solutions from hosts like Buzzsprout and Captivate are emerging to automate the process. As the podcasting landscape evolves, chapters are becoming a valuable feature for both content creators and audiences, though their adoption remains a personal choice, influenced by the podcast's format and the creator's goals.All opinions are ours. Some links are affiliate links, meaning if you buy something through a qualifying link, we might make a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.Mentioned In This EpisodeEthan Reese - Daily Sports PodcastDavid Hooper - Build a Big PodcastPaul Taylor - Pass ACLSJohn Wilkerson - Struggling For PurposeRalph Estep Jr - Ask RalphStephanie Graham - NoseyAFYork - Welcome to Earth StoriesZo Richardson - Back Look CinemaCaptivateBuzzsproutBlubrryTransistorPodhomePocketcastsPoduramaHindenburgSwitchy Link TrackerQuick Video on ChaptersMentioned in this episode:Live AppearancesI'd love to see you at these events. Please stop by and say hi! My full list is at the link below:Where Will I Be?Question of the...
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    49 mins