In this episode, I discuss how to access invisible leads and convert them into customers through the use of advertising and content marketing. Invisible leads are potential customers who have not yet shown an interest in a particular product or service but are likely in need of a solution for their problems.

The first step in accessing invisible leads is to understand the needs and wants of the target audience. This requires research and analysis of the market and the competitors. Once this is done, the next step is to create ads that address the specific needs and wants of the target audience. In the case of Interface, we create ads that highlight the benefits of using a video-based quiz funnel software as a solution to the problem of saturated marketing formats. The ads showcase the different features and benefits of the software, such as building trust and rapport with potential customers and increasing lead generation.

The ads are targeted at people who have never considered using a video-based quiz funnel software but are likely to be interested in improving their lead generation and marketing efforts. The goal of the ads is to enter into the conversation that is already happening in the prospect's mind and reframe their beliefs about traditional marketing methods. The ads educate the prospects on the benefits of video-based quiz funnel software and how it can help them improve their marketing efforts.

In conclusion, accessing invisible leads and converting them into customers requires a combination of advertising and content marketing. By understanding the needs and wants of the target audience, creating relevant ads, and tracking performance, businesses can reach and convert invisible leads into customers.

Time Stamps:

00:00 - Introduction
02:00 - Why there is too much competition for "visible prospects"
03:00 - Visible vs Invisible
07:00 - The big opportunity
15:00 - The red ocean
17:00 - Turn invisible into visible
18:00 - Playing detective

If you want to get access to the free resources I mention in the video please click below.

Thanks for watching!

- Patrick

🥰 Join the Zero-Cost "Selling, Made Human Club"

🔗 https://www.sellingmadehuman.com/

✅  Get a Free Trial of Interface (Video Quiz Software)

🔗 https://www.tryinterface.io

In today's episode, learn how I turned to science, tech and nature as a way of changing my stress response and reversing burnout.

Key Topics Discussed:

👉 How to beat stress and burnout as an entrepreneur
👉 Stress-reducing supplements and herbs you can try
👉 The exercise and meditation routines that worked for me

Time Stamps:

00:00 - Introduction
03:00 - Live event clip (Biohacker Summit)
05:00 - My burnout story
06:50 - A big opportunity
09:30 - Where it all went wrong
01:00 - Describe their struggles and pain
11:00 - A trip to the doctor
13:00 - A new way of doing things
15:00 - Recommended tools
16:30 - Stress-reducing supplements and herbs
21:00 - The result
23:30 - Summary


🥰 Join the Zero-Cost "Selling, Made Human Club"

🔗 https://www.sellingmadehuman.com/

✅  Get a Free Trial of Interface (Video Quiz Software)

🔗 https://www.tryinterface.io


This presentation was filmed during Biohacker Summit Tallinn in September 2018. Check https://biohackersummit.com​​​​ for upcoming events & tickets!

🥰 Join the Zero-Cost "Selling, Made Human Club"

🔗 https://www.sellingmadehuman.com/

✅  Get a Free Trial of Interface (Video Quiz Software)

🔗 https://www.tryinterface.io

Key Topics Discussed:

👉 Learn a powerful process and framework to grow and scale your business
👉 Discover how to get attention by calling out the dream outcome
👉 Learn the concept of pain and how to empathize with potential clients
👉 Understand how to hold attention long enough to deliver an "aha moment" and shift beliefs
👉 Learn an ethical approach to influencing people

Time Stamps:

00:00 - Introduction
02:00 - My struggles cutting through the noise
04:00 - Special disclosure
05:00 - How to get and hold attention
06:00 - Calling out the dream outcome
08:00 - Describe their struggles and pain
10:00 - External vs internal pain
11:00 - Using empathy & authority
19:20 - Putting it all together again (example)
20:30 - Using Interface Video-Based Quizzes
22:00 - Client example of getting & holding attention

Episode Summary:

Hey there! In this video, I'm going to show you a powerful process and framework that can help you grow and scale your business. I know how hard it can be to stand out and get attention in today's fast-paced world, especially when so many marketing tactics and strategies no longer work. I know this from personal experience, because I struggled to get clients when I first started my business as a software engineer and web designer. But after years of trial and error, I was able to build several multi-million dollar businesses and I want to share the concepts and frameworks that helped me get there with you.

I start off by showing you how to get attention by calling out the dream outcome - what your potential clients want and why they want it. I believe this approach is more effective than leading with pain. Next, I talk about the concept of pain and how understanding both external pain (what people are willing to admit they have) and internal pain (the emotional effect of external pain) can help you empathize with your potential clients. I also share my own personal experience of struggling with the external pain of not being able to get clients and the internal pain that came with it, such as frustration, overwhelm, and negative self-talk.

I then go on to explain that this attention-getting framework is not just about getting attention, it's als