Episodes

  • Bridging the Digital Divide: FinTech Marketing in a Traditional World

    Bridging the Digital Divide: FinTech Marketing in a Traditional World
    Nov 4 2024
    Are you a FinTech or B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You're not alone. In today's rapidly evolving financial landscape, many marketers face the challenge of bridging the gap between cutting-edge digital marketing techniques and the more conservative expectations of organization leadership. How do you demonstrate the ROI of digital campaigns to skeptical executives? What strategies can you employ to gradually shift your company's marketing focus from traditional to digital channels? And how can you navigate the often-frustrating process of educating management about the realities of modern marketing in the digital age? These are the questions that keep many B2B marketers up at night, but fortunately, our guest today has the insights and experience to help. Join us as we welcome Camilla Odilon, a seasoned Head of Digital Marketing with a wealth of experience in the FinTech and B2B industry. Camilla has successfully navigated the complex waters of traditional management expectations and modern digital marketing realities, and she's here to share her hard-won wisdom with us. With over 12 years of experience in digital marketing and a proven track record of boosting revenue for B2B companies, Camilla brings a unique perspective to our discussion. As the founder of the "Marketing in Ireland" community, she's also a passionate advocate for diversity and inclusion in the marketing industry. Camilla's journey from learning English in Ireland to becoming a respected voice in FinTech marketing is sure to inspire and inform our listeners. Social Pulse Podcast host Mike Allton asked Camilla Odilon about: 🧡 Digital Marketing ROI: Learn effective strategies for demonstrating the value and ROI of digital marketing initiatives to traditional FinTech management. 🧡 Change Management: Discover techniques for gradually shifting your company's marketing focus from traditional to digital channels while managing resistance to change. 🧡 Data-Driven Decision Making: Explore ways to implement and advocate for data-driven marketing strategies in organizations that may be resistant to this approach. Learn more about Camilla Odilon Connect with Camilla Odilon on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo Marketing in Ireland Community Finance Fair Google Trends LinkedIn Sales Navigator Apollo LinkedIn Premium Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/bridging-the-digital-divide-fintech-marketing-in-a-traditional-world Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 mins
  • Unraveling B2B Social Media: Unique Challenges, Powerful Solutions

    Unraveling B2B Social Media: Unique Challenges, Powerful Solutions
    Oct 21 2024
    Are you struggling to make your B2B social media efforts truly impactful? Do you find yourself wondering why strategies that work for B2C brands seem to fall flat for your business? You're not alone. Many B2B social media managers face unique challenges that can leave them feeling frustrated and unsure of how to proceed. How do you create engaging content for a seemingly "dry" industry? How can you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that keep B2B social media managers up at night. But what if there were ways to not just overcome these obstacles, but to turn them into opportunities for growth and engagement? That's exactly what our guest today is here to help us with. Eva Tranova, the Head of Social Media at Agorapulse, brings a wealth of experience and insights to our discussion. With her multilingual background and expertise in social media marketing, Eva has helped countless B2B brands navigate the complex world of social media. Her work at Agorapulse, a leading social media management platform, has given her a unique perspective on the challenges faced by B2B social media managers and the innovative solutions that can drive success. Eva's contributions to the field have made her a respected voice in the B2B social media community, and we're thrilled to have her share her knowledge with us today. Social Pulse Podcast host Mike Allton asked Eva Tranova about: 🧡 B2B Social Media Uniqueness: Understand the distinct challenges that set B2B social media apart from B2C strategies. 🧡 Strategic Content Creation: Learn techniques for developing engaging content that resonates with B2B audiences and decision-makers. 🧡 ROI Measurement: Discover effective methods for tracking and demonstrating the value of B2B social media efforts in long sales cycles. Learn more about Eva Tranova Connect with Eva Tranova on LinkedIn Resources & Brands mentioned in this episode Agorapulse Learn more about Agorapulse with a free demo Amelia Sordell Klowt Agency Mark Schaefer The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead FT. Tamsen Webster Agorapulse TikTok Agorapulse Instagram reels Jay Baer. A Demo Video of Adobe Tool to track Social Media Trends Social Media Today Annie-Mae Hodge Matt Navarra Adam Mosseri Andrew Hutchinson Show Notes & Transcript: https://www.agorapulse.com/blog/unraveling-b2b-social-media-unique-challenges-powerful-solutions Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 mins
  • AI and the Modern Marketer: Navigating the Changing Job Market

    AI and the Modern Marketer: Navigating the Changing Job Market
    Sep 26 2024
    Are you worried about the rapid advancement of AI in marketing? As artificial intelligence reshapes the marketing landscape, many professionals question their future in the industry. Will AI replace human marketers entirely? What new skills do you need to stay competitive? These questions keep marketers up at night, and for good reason. But here's the good news: AI isn't here to replace you—it's here to enhance your capabilities and open up new opportunities. That's exactly what our guest today is here to help us understand. Pam Didner is an award-winning B2B marketing consultant, speaker, and author of multiple books on AI in marketing, including her recent works "The Modern AI Marketer in the GPT Era" and "The Modern AI Marketer: Guide to Gen AI Prompts." With over two decades of experience in global marketing leadership roles, she has been at the forefront of marketing evolution, helping countless professionals leverage AI to enhance their strategies and careers. She's here to share her insights and practical advice on how you can position yourself for success in this rapidly changing job market. Social Pulse Podcast host Mike Allton asked Pam Didner about: 🧡 AI as an Enabler: Understand how AI is augmenting marketing roles rather than replacing them, opening up new opportunities for strategic thinking and creativity. 🧡 Essential AI Skills: Identify the key AI-related skills and knowledge areas that will be crucial for marketers to develop in order to remain competitive in the job market. 🧡 Career Adaptation Strategies: Learn practical steps for evolving your marketing career to align with the AI-driven future, including continuous learning and cross-functional collaboration. Learn more about Pam Didner Connect with Pam Didner on LinkedIn Connect with Pam Didner on X Resources & Brands mentioned in this episode Pam Didner Learn more about Agorapulse with a free demo An Ebook: The Modern AI Marketer in the GPT Era An Ebook: The Modern AI Marketer: Guide to Gen AI Prompts. Paul Roetzer Susan Westwater Chris Penn Sam Altman Darryl Praill Minority Report Wharton business school Podcast: The Artificial Intelligence Show Show Notes & Transcript: https://www.agorapulse.com/blog/ai-and-the-modern-marketer-navigating-the-changing-job-market Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    38 mins
  • The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead

    The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead
    Sep 26 2024
    Are you tired of your B2B marketing efforts falling flat? Do you find yourself wondering why your carefully crafted pain-point messaging isn't resonating with your audience the way you hoped it would? If you're like many marketers, you've been taught that highlighting your customers' pain points is the key to persuasion. But what if I told you that this common approach could actually be sabotaging your long-term success? The truth is, pain-based marketing, while seemingly effective in the short term, often fails to create lasting engagement and loyalty. It can leave your audience feeling manipulated, defensive, or worse – completely tuned out. So, how can we break free from this cycle and create marketing messages that truly connect and convert? That's exactly what we're diving into today with our esteemed guest, Tamsen Webster. Known as "The Idea Whisperer," Tamsen is a renowned brand strategist, speaker, and author of "Find Your Red Thread: Make Your Big Ideas Irresistible." With her wealth of experience in helping organizations and individuals articulate their ideas effectively, Tamsen is here to challenge our preconceptions about persuasion and offer a fresh perspective on B2B marketing strategies that work. Social Pulse Podcast host Mike Allton asked Tamsen Webster about: 🧡 The Persuasion Paradox: Understand why pain-based marketing, despite its popularity, often leads to diminishing returns and potential backlash in B2B contexts. 🧡 Positive Engagement Strategies: Learn alternative approaches to persuasion that focus on building understanding, finding common ground, and creating long-term value for your audience. 🧡 Idea Articulation Techniques: Discover how to communicate your brand's value proposition in a way that resonates deeply with your audience without relying on pain points. Learn more about Tamsen Webster Connect with Tamsen Webster on LinkedIn Resources & Brands mentioned in this episode Tamsen Webster Find Your Red Thread: Make Your Big Ideas Irresistible Learn more about Agorapulse with a free demo New Ebook: Say What They Can't Unhear: The 9 Principles of Lasting Change Trashie 15Five Simon Sinek Seth Godin Dunkin Starbucks Get your Compact Case™! Message Design Institute Show Notes & Transcript: https://www.agorapulse.com/blog/the-persuasion-paradox-why-pain-based-marketing-fails-and-what-to-do-instead Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    45 mins
  • Creative Alchemy: Transforming B2B Marketing in the Face of AI

    Creative Alchemy: Transforming B2B Marketing in the Face of AI
    Sep 19 2024
    Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compete with machines that can generate content, analyze data, and even predict trends at lightning speed? But what if I told you that your creativity isn't just relevant—it's your secret weapon? What if the very thing that makes us human—our ability to think outside the box, to connect seemingly unrelated dots, to empathize and innovate—is actually the key to not just surviving, but thriving in the AI era? That's exactly what our guest today is here to help us uncover. Join us as we explore the transformative power of creative thinking in B2B marketing, and learn how to turn the challenge of AI into your greatest opportunity. I'm thrilled to welcome Carla Johnson, a world-renowned expert on innovation and marketing. Carla has been named one of the top 50 women in marketing and the #1 influencer in content marketing. She's the author of "RE:Think Innovation" and has worked with Fortune 500 brands across the globe, helping them cultivate innovative cultures and implement transformative ideas. With her wealth of experience and forward-thinking approach, Carla is perfectly positioned to guide us through the alchemy of creativity in the age of AI. Social Pulse Podcast host Mike Allton asked Carla Johnson about: 🧡 Creativity trumps algorithms: Understand why human creativity remains irreplaceable in B2B marketing strategy and execution. 🧡 Innovation mindset: Learn techniques to foster a culture of creative thinking within your B2B marketing team. 🧡 AI as a catalyst: Discover how to leverage AI tools to enhance, rather than replace, your creative marketing efforts. Learn more about Carla Johnson Connect with Carla Johnson on LinkedIn Connect with Carla Johnson on X Resources & Brands mentioned in this episode Carla Johnson Learn more about Agorapulse with a free demo Liquid Death John Deere Caterpillar Maersk Webby awards Ad Week John Cleese on Creativity In Management Dana Corporation Content Marketing World Marketing AI Institute Paul Roetzer Mike Kaput The Artificial Intelligence Show Show Notes & Transcript: https://www.agorapulse.com/blog/creativity-vs-ai-in-b2b-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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    41 mins
  • From Chaos to Consistency: Revolutionizing B2B Social Media Management

    From Chaos to Consistency: Revolutionizing B2B Social Media Management
    Sep 12 2024
    Are you tired of juggling multiple social media accounts, drowning in a sea of content approvals, and struggling to maintain consistency across your B2B social media presence? If you're nodding your head, you're not alone. In today's fast-paced digital landscape, managing social media for B2B companies, especially in the food service industry, can feel like trying to cook a five-course meal while juggling flaming torches. But what if there was a way to transform this chaos into a well-oiled machine? What if you could streamline your processes, ensure consistent messaging across all platforms, and actually save time while improving your social media performance? Imagine the impact on your brand, your team's productivity, and ultimately, your bottom line. That's exactly what we're diving into today. Our guest is here to share how her team revolutionized their approach to B2B social media management, turning a cumbersome, time-consuming process into a streamlined, efficient system that's setting new standards in the food service industry. Joining us today is Jenna Rizzo, a rising star in the world of digital marketing. Fresh out of my own alma mater, Ohio State University, with a degree in Communication Technology specializing in human-computer interaction, Jenna has quickly made her mark as a Digital Content Producer at Zink Corporation. In her role, she's tackled the challenges of social media management, website design, and email marketing head-on, bringing a fresh perspective and innovative solutions to the table. Jenna's expertise in user experience and design thinking has been instrumental in transforming Zink Corporation's social media processes, making her the perfect guest to guide us through the revolution of B2B social media management. Social Pulse Podcast host Mike Allton asked Jenna Rizzo about: 🧡 Streamlined Approval Process: Learn how to implement an efficient content approval system that saves time and improves 🧡 Multi-Account Management: Discover strategies for effectively managing multiple social media accounts without sacrificing consistency or brand voice. 🧡 Automation and Efficiency: Explore how to leverage tools and techniques to automate repetitive tasks and focus on strategic initiatives. Learn more about Jenna Rizzo Connect with Jenna Rizzo on LinkedIn Resources & Brands mentioned in this episode Zink Corporation Learn more about Agorapulse with a free demo Hootsuite West Wing Episode with Joseph H. Pomar-Webb, Head of Social Media, MGM Episode with Matt Heinz of Heinz Marketing Inc. on EOS Kim Garst Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/from-chaos-to-consistency-revolutionizing-b2b-social-media-management Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 mins
  • Think Like a TV Network: Elevating B2B Social Media

    Think Like a TV Network: Elevating B2B Social Media
    Sep 12 2024
    Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is. Imagine wasting countless hours creating content that never reaches or resonates with your target audience. Think about the potential clients you're missing out on because your social media strategy lacks direction. The frustration of low engagement and aimless content can leave you questioning the very purpose of your efforts. Are you looking for a model that integrates planning, consistency, and purpose, much like a successful TV network? Today's guest has the solution. Jay Baer, a renowned business growth and customer experience strategist, is here to discuss his groundbreaking "think like a TV network" approach. This methodology has transformed B2B social media strategies for numerous leading organizations by providing them with a structured and impactful way to manage their online presence. Jay is a dynamic keynote speaker, best-selling author, and an expert in customer experience and business growth strategies. With a rich background that includes the innovative "think like a TV network" approach pioneered at Convince & Convert, Jay has helped many B2B companies elevate their social media strategies. He is also the author of several critically acclaimed books, such as "Talk Triggers" and "Hug Your Haters," which provide insightful strategies for creating compelling customer experiences. Social Pulse Podcast host Mike Allton asked Jay Baer about: 🧡 TV Network Strategy: Understand the fundamentals of applying TV network principles to B2B social media. 🧡 Strategic Content Planning: Learn how to avoid random acts of content by developing a structured and purposeful content strategy. 🧡 Audience Engagement: Discover effective ways to engage your target audience through consistent and strategic social media efforts. Learn more about Jay Baer Connect with Jay Baer on LinkedIn Resources & Brands mentioned in this episode Jay Baer Learn more about Agorapulse with a free demo Convince and Convert Jay Baer Book: Talk Triggers Jay Baer Book: Hug Your Haters Discovery Channel ABC NBC Social Pros Podcast Netflix Tequila Jay Baer Corteva Show Notes & Transcript: https://www.agorapulse.com/blog/think-like-a-tv-network-elevating-b2b-social-media Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 mins
  • Surviving Tough Times: The Case Against Marketing Budgets Cuts

    Surviving Tough Times: The Case Against Marketing Budgets Cuts
    Sep 12 2024
    Are you grappling with the pressures of budget cuts in your marketing department? Do you find yourself in a situation where the first instinct during tough times is to slash marketing spend? While it might seem like a quick way to save money, have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of reduced marketing budgets and the challenge of re-establishing lost momentum? Let's face it: cutting marketing budgets can seem logical when immediate cost savings are needed. But what happens when the momentum is lost, the brand visibility dwindles, and customers move to competitors who maintain their marketing efforts? How can marketers effectively communicate the value they bring, especially when the common metrics used to justify their existence seem ephemeral or delayed? That's exactly what our guest today, marketing strategist Ardath Albee, is here to discuss. Ardath has seen firsthand the fallout from marketing budget cuts and has a wealth of actionable strategies to share. Not only does she know how to survive budget cuts, but she also has insights into demonstrating the indispensable value of marketing during these tough times. Ardath is the CEO and B2B marketing strategist for her consulting firm, Marketing Interactions, Inc. With extensive expertise in digital marketing, marketing consulting, content marketing, and content strategy, Ardath has authored influential books such as "Digital Relevance: Developing Marketing and Content Strategies that Drive Results" and "eMarketing Strategies for the Complex Sale." She's also a sought-after speaker, known for her direct, insightful advice on marketing challenges. Social Pulse Podcast host Mike Allton asked Ardath Albee about: 🧡 Impact of Budget Cuts: Understand the long-term consequences of marketing budget reductions. 🧡 Proving Marketing Value: Learn how to quantify and communicate the value marketing brings to leadership. 🧡 Strategic Adjustments: Discover strategies to maintain marketing effectiveness even with reduced budgets. Learn more about Ardath Albee Connect with Ardath Albee on LinkedIn Connect with Ardath Albee on X Resources & Brands mentioned in this episode Marketing Interactions, Inc. Learn more about Agorapulse with a free demo Ardath Albee’s book - Digital Relevance: Developing Marketing and Content Strategies That Drive Results Ardath Albee’s book - E-Marketing Strategies for the Complex Sales McKinsey Findings: Maintaining Marketing During Downturns Speeds Recovery Jay Baer Convince and Convert Andy Crestodina Andy Crestodina Episode on Mike Allton's Podcast - The AI Marketing Impact Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/surviving-tough-times-the-case-against-marketing-budgets-cuts Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 mins