To help scale your online business and reach more people, you can use guesting. This is simply where you publish your content on someone else’s website instead of your own.

Over the last few years, it seems that the number of podcasts has exploded. It's now even easier than ever for small business owners to start their own podcast.

I’m sure you are used to seeing big budget video adverts from the biggest brands in the world. But small budget videos have the potential to go just as viral as more established brands.

Hacks can provide shortcuts to the growth of your online business. Finding a hack that works well will enable you to take things to the next level.

Creating your own affiliate program can potentially be a game changer for your business.Studies have shown that affiliate marketing generates a return on investment of £16 for every £1 spent.

Making sure the emails you send to people are informative and engaging, is paramount to a successful email campaign. Don't be the pushy salesperson, but instead try and focus on one objective at a time.

Conversion Rate Optimisation takes what you currently have and through a series of tweaks, aims to increase your sales without having to add any extra traffic or other investments.

Eventually there will come a point in a business, that the work becomes too much for just one person. The quality of the team that you bring together, will have an instrumental impact on your business.

To increase your chance of success with social media, you will need to choose the best place to spend your time. There are many social media platforms to choose from and knowing which ones to concentrate on, is paramount to your social success.

It’s reported that a loyal customer is four times more likely to buy from you than a new customer. They also tend to spend more than new customers. Loyal customers can also be your greatest fans and make a great source of referrals.

It’s wise to have guidelines when listing products or writing content that ensures a consistent look and feel. We can use SOP (Standard Operating Procedures) to document the way we create content and the way it is presented to your customers.

The model that has rocketed in recent years is the recurring business model. This is where a customer agrees to pay a fixed amount in return for a product or access to a service that renews after a given time.

Lead Magnets are so important when it comes to your communication with your customers. It’s a great way of gifting them a free resource in exchange for their email address.

Once you have the email address, sending targeted emails ensures that your messaging is spot on, not only to the right customers but also with the right topics and at the right time. An email list is a must have for online business owners.

Its also good to understand the journey someone takes from their awareness of you and your brand to them becoming a customer and beyond. The sales funnel is a great way to break down the sales journey and for you to see where needs work in order to increase conversions.

A great way of getting people into your Sales Funnel is by advertising. This could mean any way that you encourage people to get started on their sales journey. You don't need to pay for advertising with cash, you can also devote time to advertising to prospective customers.

With Wordpress powering over 40% of all the websites on the internet, its a great choice for starting your online business. The countless plugins and themes make it a brilliant base to start creating a successful website.

The logo, colour scheme and fonts that you use on your website, come together to provide a memorable brand that shows customers what your business is about. Think of it as a shortcut to messaging your customers about your products or services.

The way your website looks, but also the way it works is vitally important to the success of your business. Spend time making sure that every small part of your website works as it should and allows the customer to see or do what they need to do in order to become a customer.

The words on your website are not the only thing important, the images, the free resources, videos, podcasts all go to make up the content on your site. Repurposing is a great way to cut down on the work involved but increase the amount of content on your site.

Firstly, you need an idea, preferably a good idea and one that can be turned into a business and make you an income.

We then need to know how far to niche down. What does our prospective customers look like ?

Before we go any further we need to research our market. See whats currently being sold, at what price and to whom. How can we fit our new online business into whats available ?

And we also need to find a home for our business. Somewhere secure and reliable that our website, emails and customers can live.

What can you expect from the SystM Online Business Podcast ?

Download the SystM Roadmap - a FREE guide to starting, managing and scaling your own online business at www.systm.co.uk