• Monetizing Connections: Harnessing the Power of Community for Sales Growth
    Jun 22 2025

    NOTE: Originally streamed February 7th, 2025.


    Join us for the next Talk About Your Community livestream, where we explore the transformative potential of community-driven sales development with Adrian Sasine, Co-founder and CEO of Nolodex. Adrian, a visionary in community-centric strategies, will discuss how Nolodex’s unique approach monetizes connections and empowers communities to thrive.Discover the "how" behind Nolodex’s innovative platform, which enables users to manage referrals, build partnerships, and create sustainable revenue streams. We’ll dive into strategies for leveraging your network for business growth and learn practical tips to foster collaboration and engagement within your community.If you’re curious about monetizing your community or seeking actionable insights on community-led business models, this is a conversation you won’t want to miss.Key Topics Include:- The Nolodex way: Turning connections into currency.- Community-led sales strategies for sustainable growth.- Real-world success stories and practical takeaways.ABOUT ADRIAN SASINEAdrian Sasine is the Co-founder and CEO of Nolodex, leading a transformative shift in the future of work by placing community at the core of sales development. With a background in marketing, entrepreneurial experience running and exiting small businesses, and leadership roles at a Fortune 500 company, Adrian has consistently leveraged community and relationship-building throughout his career.https://www.linkedin.com/in/asasine/ABOUT THE SHOWTalk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy.Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online.Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxUConnect with Todd Nilson on LinkedInhttps://lnkd.in/gi9gh6NNFollow Clocktower Advisors on LinkedInhttps://lnkd.in/gu9CXE_sSchedule a call:https://lnkd.in/gmYK3rwf

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    45 mins
  • Win More Deals with Human-to-Human Marketing
    Jun 22 2025

    NOTE: Originally streamed January 24th, 2025.


    People buy from people. Why do so many data-driven marketers forget this?It’s time for data-driven marketers to focus on human-to-human (H2H) approaches that lead with authenticity, empathy, and trust. Derek Weeks, bestselling author of Unfair Mindshare and CMO at Katalon, will join Todd Nilson to explore the core principles of H2H marketing. Together, they will cover: - How empathetic outreach, shared experiences, and community-building can create deeper, more meaningful relationships with your audience. - Potential hurdles, such as organizational resistance or digital fatigue. - Practical strategies, including using video-based conversations and blending data with a human voice Get your questions answered live! Join us on Friday, January 24th at 10am Central.ABOUT DEREK WEEKSDerek Weeks is the CMO at Katalon, a B2B company building the new generation of software testing solutions. As a four-time CMO and VP of Marketing with over thirty years of experience, Derek has shaped marketing at Fortune 100 technology powerhouses and scaled growth for innovative venture-backed start-ups. Honored as one of the top CMOs in the Washington, D.C. metro area by DCA Live and snagging the coveted Marketing Department of the Year award from the Business Intelligence Group, Derek strives every day to make a positive impact in the community of marketers worldwide.Derek is the pen behind Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world, and a co-author of the insightful Feedback Loops: Voices of All Day DevOps trilogy.https://www.linkedin.com/in/derekeweeks/ABOUT THE SHOW Talk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy. Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online. Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxU Connect with Todd Nilson on LinkedIn https://lnkd.in/gi9gh6NN Follow Clocktower Advisors on LinkedIn https://lnkd.in/gu9CXE_s Schedule a call: https://lnkd.in/gmYK3rwf ‎

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    51 mins
  • Revive Your Dying Community
    Jun 21 2025

    NOTE: Originally streamed January 10th, 2025.


    Is your community on life support? It’s time to face the tough questions and chart a path forward.‎Join Todd Nilson from Clocktower Advisors and Catherine Hackney, Principal of Confident Communities Consulting, specializing in member communities for professional associations, on January 10th at 10am Central for an insightful livestream on identifying and addressing the challenges of a struggling community.‎In the first Talk About Your Community Livestream of 2025, they will tackle pressing questions, including:‎- How do you know if your community is truly dying?‎- What steps can you take to turn things around?‎- When should you consider shutting down a community?‎- And most importantly, how do you begin the process of revival?‎Whether you’re a community manager, association leader, or invested in building thriving member spaces, this discussion will equip you with the tools and strategies to breathe new life into your community. As always, bring your questions to be answered live!ABOUT CATHERINE HACKNEYCatherine is a reliable online community consultant specializing in member communities for professional associations. Catherine started Confident Communities Consulting in 2017 and is a certified partner of the Higher Logic platform. She previously worked in the membership department of Medical Group Management Association and has lived in Colorado her whole life.https://www.linkedin.com/in/catherine-hackney-colorado/https://confidentcommunities.com/ABOUT THE SHOW Talk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy. Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online. Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxU Connect with Todd Nilson on LinkedIn https://lnkd.in/gi9gh6NN Follow Clocktower Advisors on LinkedIn https://lnkd.in/gu9CXE_s Schedule a call: https://lnkd.in/gmYK3rwf

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    50 mins
  • Community Growth Hacks
    Jun 20 2025

    NOTE: Originally streamed Nov 15th, 2024.


    Discover innovative performance marketing strategies designed to attract new members and rapidly grow your community. Muge Ovali, a Growth Marketing professional specialized in Performance Marketing, is joining Todd Nilson on Friday, November 15th at 10am Central to discuss marketing tactics to expand your audience. Together, they will cover:- Identifying target audiences and understanding their needs- Utilizing social media ads to reach potential community members- Running referral programs and incentives to encourage word-of-mouth growth- Leveraging partnerships and collaborations for community expansion- Tracking and analyzing growth metrics to optimize strategiesBring your questions for Muge and Todd to answer live!ABOUT MUGE OVALIMuge is a Growth Marketing professional specialized in Performance Marketing. She holds an MBA from Cardiff Metropolitan University and Economics degree from Yıldız Teknik Üniversitesi. She has worked for tech giants like Shopify, agency groups like Publicis Group, as well as start-ups. Now, as the Founder and Managing Director of Mergen, she offers Growth Marketing services, including SEO, PPC, and Paid Social. Driven by her passion for social impact, Muge created the Ubuntu program, allowing clients to donate a portion of their fees to a charity of their choice.https://www.linkedin.com/in/muge-ovali-mba-b6607455/https://mergendigital.ca/ ABOUT THE SHOWTalk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy.Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online.Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxUConnect with Todd Nilson on LinkedInhttps://lnkd.in/gi9gh6NNFollow Clocktower Advisors on LinkedInhttps://lnkd.in/gu9CXE_sSchedule a call:https://lnkd.in/gmYK3rwf

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    48 mins
  • The Deskless Worker Experience
    Jun 18 2025

    NOTE: Originally aired November 1st, 2024.


    How do you create an environment of memorable employee experiences within the digital workplace?Brad Rooke will be joining Todd Nilson on November 1st at 10:00am Central to discuss implementing a digital workplace where employees thrive. This includes how to extend that company culture to remote and frontline workers that are not tethered to a desk. This is a live, interactive session, so bring your questions and join the conversation!ABOUT BRAD ROOKEWith over 25 years of diverse professional experience, I have cultivated a career focused on delivering exceptional customer-centric solutions. My journey has evolved through various roles, from frontline service to supervisory positions and consulting engagements. While my background encompasses a breadth of expertise, my core commitment remains unwavering: prioritizing customer satisfaction.Currently serving as a Senior Customer Advocacy Manager, I am deeply invested in amplifying customer satisfaction and advocacy initiatives. Within this role, I leverage a comprehensive skill set spanning project management, nurturing strong customer relationships, and executing impactful advocacy strategies. Additionally, I am adept at problem-solving and delivering engaging webinars and thought leadership presentations to enhance customer experiences.I approach each challenge with enthusiasm and am dedicated to ensuring that every interaction contributes to a memorable customer journey. My fervor for embracing emerging technologies, tackling new challenges, and representing our organization drives my advocacy efforts across multiple platforms and media channels. It is a privilege to serve as a brand champion and elevate the customer experience at every opportunity.https://www.linkedin.com/in/bradrooke/ABOUT THE SHOW Talk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy. Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online. Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxU Connect with Todd Nilson on LinkedIn https://lnkd.in/gi9gh6NN Follow Clocktower Advisors on LinkedIn https://lnkd.in/gu9CXE_s Schedule a call: https://lnkd.in/gmYK3rwf

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    49 mins
  • Gamifying Community
    Jun 17 2025

    NOTE: Originally streamed October 18th, 2024.


    Are you ready for game-changing engagement within your community?David Fergen will be joining Todd Nilson on Friday, October 18th at 10:00am US Central for a live Q&A on all things gamification! How can gamification be used to increase community engagement? How did David incorporate his Game Industry experience into designing Gamification Programs? What are the best ways to implement gamification?Bring your questions to this session to level up your own community!ABOUT DAVID FERGENI have 5+ years of Community Management experience, with a focus on creating and implementing Gamification. I previously worked in the Game Industry, including on titles like Fortnite, Unspoken, Edge of Nowhere, and Conqueror's Blade. Using my game industry experience, I created a Gamification program at Qlik that increased developer participation by 50%. I also have a life long passion and love for games.https://www.linkedin.com/in/david-fergen/ABOUT THE SHOW Talk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy. Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online. Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxU Connect with Todd Nilson on LinkedIn https://lnkd.in/gi9gh6NN Follow Clocktower Advisors on LinkedIn https://lnkd.in/gu9CXE_s Schedule a call: https://lnkd.in/gmYK3rwf

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    54 mins
  • Transforming Customer Experience: The Business Impact of Cultivating Community
    Jun 16 2025

    NOTE: Originally streamed August 23, 2024.


    How does cultivating a culture of fun and trust results in 41% revenue growth, 49% faster profit growth, and 51% better customer retention? Product strategy and customer experience expert Christina Persson will join Todd Nilson on this episode of Talk About Your Community to discuss the combined power of Online Communities and Customer Experience. They will touch on how collaboration across parts of the organization that typically are blind to one another can significantly improve the ability to achieve team goals, as well as product and business targets.Don’t miss this opportunity to ask your questions during this livestream for real-time answers!ABOUT CHRISTINA PERSSONChristina Persson is a product and customer experience leader with 20+ years of expertise in driving global digital initiatives across the full software life cycle, SaaS, apps, platforms, and omnichannel services. With her experience at multinationals, and the founder of TurboXD and several startups, Christina champions that true business value is rooted in customer value, and understanding customers and their ecosystem is just the beginning. To deliver exceptional products and services – and to make the projects fun – it’s all about the people. Across project teams, users, and stakeholders, Christina sees first-hand that success hinges on collaboration. A dedicated lifelong learner, starting Carnegie Mellon, Christina is passionate about mentoring and inspiring organizations to achieve what once seemed impossible.https://www.linkedin.com/in/christinaperssonxd/ ChristinaPersson.comTurboXD.comABOUT THE SHOW Talk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy. Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online. Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxU Connect with Todd Nilson on LinkedIn https://lnkd.in/gi9gh6NN Follow Clocktower Advisors on LinkedIn https://lnkd.in/gu9CXE_s Schedule a call: https://lnkd.in/gmYK3rwf

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    51 mins
  • Extended Reality: The Future of Interaction
    Jun 15 2025

    NOTE: Originally streamed August 9th, 2024.


    Extended reality, XR, is impacting the future of community building by changing the way communities interact and connect.Josh Fairfield, the esteemed Bain Professor of Law and Director of AI at Washington & Lee University School of Law, brings nearly two decades of expertise in virtual environments, including virtual, mixed, augmented, and extended realities. In this stream, he will join Todd Nilson to explore how XR technologies are reshaping the community industry in unprecedented ways, as well as current challenges and opportunities within the field of AI.As always, this is a live and interactive session, so be sure to bring your questions!ABOUT JOSH FAIRFIELDJosh Fairfield is the Bain Professor of Law and Director of AI at Washington & Lee University School of Law. He has taught, published, and consulted with private and government clients on the law of virtual environments, virtual reality, mixed reality, augmented reality, and extended reality for nearly twenty years. He regularly consults with legislative bodies on the regulation of cryptocurrency, and has written extensively about crypto economies. https://www.linkedin.com/in/joshfairfield/ABOUT THE SHOWTalk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy.Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online.Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxUConnect with Todd Nilson on LinkedInhttps://lnkd.in/gi9gh6NNFollow Clocktower Advisors on LinkedInhttps://lnkd.in/gu9CXE_sSchedule a call:https://lnkd.in/gmYK3rwf

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    58 mins
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