In this Ads Chat episode, I spoke with Ashly Locklin about creating successful courses using ads. Ashly's story is a rollercoaster of highs and lows, from being hacked and losing all her social media accounts to launching a course that made $20,000 in just two weeks. She emphasized the power of ads in reaching new audiences and highlighted the importance of building a business that aligns with your values and lifestyle. Ashley's resilience and ability to turn challenges into opportunities are truly inspiring. So, grab your headphones and tune in to learn how ads can transform your business and why every setback is just a setup for a greater comeback!

00:00:20 - Ashley's Background in Network Marketing
00:01:02 - Transition to Creating Courses
00:05:52 - Refusal to Engage in DMing
00:06:49 - Importance of Using Ads in Business
00:08:06 - Misconceptions about Ads
00:12:59 - Social Media Account Hack Incident
00:16:00 - Launching a Course Without Social Media
00:19:03 - Importance of Ads in Business Growth
00:22:26 - Return on Effort and Energy in Business
00:29:26 - Advice for Those Struggling with Engagement and Conversions
00:30:43 - Learning from Challenges and Adversities

Connect with Ashly
www.ashlylocklin.com
Ashly's Instagram

Connect with Ashleigh
+ Instagram - @ashleighchanel
+ Facebook
+ Facebook Group
+ Tiktok
+ Youtube
+ Linkedin

Ways we can work together:
+ Want me to Run your ads? Schedule Your Consult
+ Absolutely Ads

Often Mentioned:
+ Swell AI
Swell AI will cut your content creation process and podcast process by 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one.

+ Dubsado
Streamline your onboarding process and ensure you’re not the bottleneck.

+ Interact
The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features.

+ SiteGround
SiteGround is the best and easiest place to host your wordpress website. I would never switch.

+ Creative Market
Achieve a high-end look without paying a high-end design price.

+ Active Campaign
For email, automation and CRM, I recommend nothing else.

+ FG Funnels
If you have multiple programs, courses, and domains, FG Funnels is amazing.

“Can we double down on what’s currently working to reduce your time involved? That’s scaling. That’s a real business.”

This episode is a freaking masterclass in scaling! Melanie and I go through what ascension looks like for coaches AND service providers.

Melanie is the poster child for building a business that actually provides the life that you want. WITHOUT adding more work. Because as a first time mom she wanted to be present and lessen 1 on 1 calls.

And in doing so her MRR is upwards of $100,000!

It’s so important for me to introduce you to people who understand TRUE scale. Not scale that sounds good in Instagram content.

💥 Episode Blog Post💥

Connect with Melanie:
Melanie on Instagram @itsmelanieaubert

I am a Rich Man

Connect with Ashleigh via these platforms

+ Facebook

+ Facebook Group

+ Instagram

+ Tiktok

+ Youtube

+ Linkedin

Ways we can work together:

+ Absolutely Ads

+ Want me to Run your ads? Schedule Your Consult

+Can we give you $2000? Make an email connection between our founder using theoffice@makeyourmarkconsulting.com and a business you think could benefit from a partnership with Make Your Mark. If they become a paying client you get $2000!

Often Mentioned Products I Love:

+ Swell AI

If you have a podcast or hate creating content, Swell AI will cut your content creation process and podcast process by 75 to 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one. That’s Swell AI.

+ Dubsado

Dubsado allows you to streamline your onboarding process and ensures you’re not the bottleneck. I love that for me.

+ Interact

The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features. The segmentation allows you to truly give your audience what they need while accelerating your cash flow.

+ FG Funnels

For those of you with multiple programs, courses, and domains, FG Funnels is amazing. The best all in 1 software

Talking to Marisa Corcoran was so freaking fun! It was such a great conversation and I cant wait for you to get all of the good stuff from it!

One of the most intriguing points was Marisa talking about a misconception she had about her program, the Copy Confidence Society, needing to solve all business problems. She realized the core promise was about supporting business efforts with high-converting copy, not being a one-stop solution. This insight highlights the importance of focusing on core offerings rather than trying to be everything to everyone.

Another point was the emphasis on having layers of support in business. She dismantles the guru culture and encourages trusting intuition while seeking additional support when needed. This approach fosters a collaborative and transparent environment within her community, promoting growth and learning.

The conversation delves into the significance of values in business and the need for honesty and transparency. Marisa’s group agreements set the tone for a safe and supportive community, fostering mutual respect and growth. These agreements serve as a guiding light for navigating challenges and maintaining a positive environment.


✨View the Episode Blog Post Here✨



GET 50 SCROLL STOPPING SUBJECT LINES HERE!

The 50+ Scroll-Stopping Subject Lines

CONNECT WITH MARISA!

Website

Facebook Group

Instagram

Facebook Page


Connect with Ashleigh via these platforms

+ Facebook

+ Facebook Group

+ Instagram

+ Tiktok

+ Youtube

+ Linkedin

Ways we can work together:

+ Absolutely Ads

+ Want me to Run your ads? Schedule Your Consult

+Can we give you $2000? Make an email connection between our founder using theoffice@makeyourmarkconsulting.com and a business you think could benefit from a partnership with Make Your Mark. If they become a paying client you get $2000!

Often Mentioned Products I Love:

+ Swell AI

If you have a podcast or hate creating content, Swell AI will cut your content creation process and podcast process by 75 to 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one. That’s Swell AI.

+ Dubsado

Dubsado allows you to streamline your onboarding process and ensures you’re not the bottleneck. I love that for me.

+ Interact

The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features. The segmentation allows you to truly give your audience what they need while accelerating your cash flow.

+ FG Funnels

For those of you with multiple programs, courses, and domains, FG Funnels is amazing. The best all in 1 software

CONTENT CREATION THAT FEELS GOOD? SIGN ME UP!

Creating content that resonates with your audience is both an art and a science.

We chat about the changing landscape of online business, where old tactics like low-cost digital products and webinars are no longer as effective.

Jen stresses the need for authenticity and the importance of creating content that genuinely connects with the audience.

She tells us about her concept of “quiet influence” and audience-centric marketing offers a refreshing perspective for those tired of the spotlight but still eager to make an impact.

• 03:01 - Narrowing Down Target Audience for Effective Content Creation
• 09:02 - Shift in Audience Sophistication and Content Effectiveness
• 11:22 - Understanding Audience Needs for Effective Content Creation
• 17:51 - Stepping Out of the Spotlight in Marketing Strategy
• 23:54 - Crafting Audience-Centric Content
• 29:31 - Balancing Information Sharing and Expertise
• 39:08 - Purposeful Content Creation for Audience Engagement

Grab all links on the episode blog post

GRAB BACKSTAGE BRILLIANCE
A mini-training with 21 simple ‘tweak & repeat’ content prompts + realistic marketing strategies for those who prefer to stay OUT of the spotlight!

Click here to access the Backstage Brilliance Training

Use code ASHLEIGH to get it for free!

CONNECT WITH JEN!

Jen’s Website

Jen’s Instagram

Jen’s Facebook

Jen’s YouTube

Jen’s LinkedIn

Connect with Ashleigh via these platforms

+ Facebook

+ Facebook Group

+ Instagram

+ Tiktok

+ Youtube

+ Linkedin

Ways we can work together:

+ Absolutely Ads

+ Want me to Run your ads? Schedule Your Consult

+Can we give you $2000? Make an email connection between our founder using theoffice@makeyourmarkconsulting.com and a business you think could benefit from a partnership with Make Your Mark. If they become a paying client you get $2000!

Mentioned in the episode:

• How to create an ads funnel that works - Honeybook
• Build your list with a quiz + Ads - Try Interact

Often Mentioned Products I Love:
+ Swell AI

If you have a podcast or hate creating content, Swell AI will cut your content creation process and podcast process by 75 to 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one. That’s Swell AI.

+ Interact

The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features.

In this episode, I broke down what it I do for my clients when I want to ensure successful ads. I shared insights on creating scroll-stopping content, testing different ad formats, analyzing data points, and optimizing your funnel for maximum results. I talked about the importance of data-driven decisions over trendy marketing tactics. Remember, running ads is more about understanding your audience and analyzing results than following the latest trends. So, if you've been wanting to use ads but feel a bit apprehensive around doing them yourself of spending the money then tune in to this episode

If you have any questions or need help with your ads, feel free to reach out.


05:30 - Importance of Focusing on Future State in Ads
10:05 - Assessing Drop-Off Points in the Funnel
13:06 - Making Data-Driven Decisions in Ads
16:38 - Understanding the Complexity of Running Ads
17:30 - Importance of Data-Driven Decisions Over Trends


Connect with Ashleigh via these platforms

+ Facebook

+ Facebook Group

+ Instagram

+ Tiktok

+ Youtube

+ Linkedin

Ways we can work together:

+ Absolutely Ads

+ Want me to Run your ads? Schedule Your Consult

+Can we give you $2000? Make an email connection between our founder using theoffice@makeyourmarkconsulting.com and a business you think could benefit from a partnership with Make Your Mark. If they become a paying client you get $2000!


Often Mentioned Products I Love:

+ Swell AI

If you have a podcast or hate creating content, Swell AI will cut your content creation process and podcast process by 75 to 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one. That’s Swell AI.

+ Dubsado

Dubsado allows you to streamline your onboarding process and ensures you’re not the bottleneck. I love that for me.

+ Interact

The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features. The segmentation allows you to truly give your audience what they need while accelerating your cash flow.

+ SiteGround

If you’re a WordPress user, SiteGround is the best and easiest place to host your website. I’ve been using SiteGround for at least a decade and would never switch.

+ Creative Market

If you’ve seen my branding or any of the worksheets that accompany my programs, they come from Creative Market. Creative Market allows me to achieve a high-end look without paying a high-end price.

+ Active Campaign

Automation! The automations are so easy, and they integrate with everything. For automation and CRM, I recommend nothing else.

+ FG Funnels

For those of you with multiple programs, courses, and domains, FG Funnels is amazing. You don’t have to pay for multiple hosting on all of your domains, which is one of my favorite features.

In today's episode, I had the pleasure of chatting with TaVona, a business coach extraordinaire. We delved into the misconception surrounding social media and the unrealistic expectations it sets for business growth. TaVona highlighted the need for a shift in mindset when using social media, focusing on building relationships and nurturing existing connections rather than solely attracting new clients. She introduced the concept of "minimalist marketing" and leveraging networking opportunities to expand one's reach effectively.

TaVona also introduced the "ABCs of Impact," a framework she developed to streamline business processes and attract ideal clients. The ABCs stand for Attract, Build Rapport, Convert, Deliver, and Evaluate, providing a structured approach to achieving business success.

We discussed the importance of networking without a transactional mindset, emphasizing the value of genuine connections and referrals. TaVona shared insights on categorizing networking contacts into clients, cheerleaders, connectors, and competitors, highlighting the diverse roles each group plays in business growth. this episode is a must-listen! Tune in to discover the secrets to successful networking and impactful marketing strategies.

• 00:00 - Introduction to Guest TaVona and her Expertise
• 05:30 - Discussion on Social Media Misconceptions and Realistic Expectations
• 09:24 - The ABCs of Impact: Attract, Build Rapport, Convert, Deliver, Evaluate
• 16:58 - Importance of Knowing Client Characteristics for Business Success
• 22:15 - Timeline and Key Factors for Networking Success

Connect with TaVona
Join the Coaches Collective
http://TaVonaDenise.com
TaVona's Instagram

Connect with Ashleigh
+ Instagram - @ashleighchanel
+ Facebook
+ Facebook Group
+ Tiktok
+ Youtube
+ Linkedin

Ways we can work together:
+ Want me to Run your ads? Schedule Your Consult
+ Absolutely Ads

Often Mentioned:
+ Swell AI
Swell AI will cut your content creation process and podcast process by 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one.

+ Dubsado
Streamline your onboarding process and ensure you’re not the bottleneck.

+ Interact
The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features.

+ SiteGround
SiteGround is the best and easiest place to host your wordpress website. I would never switch.

+ Creative Market
Achieve a high-end look without paying a high-end design price.

+ Active Campaign
For email, automation and CRM, I recommend nothing else.

+ FG Funnels
If you have multiple programs, courses, and domains, FG Funnels is a

In this episode, I explore how understanding our unique operating styles and motivations can revolutionize the way we work and lead in our businesses. From uncovering our innate tendencies to embracing our brilliance, we discovered the power of staying true to ourselves and operating authentically. So, if you're ready to unlock your full potential and build the business of your dreams, this episode is a must-listen! Stay tuned for more insights and inspiration in the next episode. Ciao!

• 00:00:00 - Knowing Yourself in Business
• 00:05:30 - Importance of Making Faster Decisions
• 00:15:08 - Identifying Alignment and Frustration
• 00:27:38 - Embracing Your Brilliance
• 00:34:36 - Staying in Your Lane
• 00:39:33 - Driving Action with Colby Assessment
• 00:40:05 - Impact of Self-Understanding

Connect with Ashleigh
+ Instagram - @ashleighchanel
+ Facebook
+ Facebook Group
+ Tiktok
+ Youtube
+ Linkedin

Ways we can work together:
+ Want me to Run your ads? Schedule Your Consult
+ Absolutely Ads

Often Mentioned:
+ Swell AI
Swell AI will cut your content creation process and podcast process by 80%. It’s like ChatGPT, an executive assistant, and a social media manager combined into one.

+ Dubsado
Streamline your onboarding process and ensure you’re not the bottleneck.

+ Interact
The best quiz platform on the planet! If you’re using anything but Interact, you’re missing out on amazing features.

+ SiteGround
SiteGround is the best and easiest place to host your wordpress website. I would never switch.

+ Creative Market
Achieve a high-end look without paying a high-end design price.

+ Active Campaign
For email, automation and CRM, I recommend nothing else.

+ FG Funnels
If you have multiple programs, courses, and domains, FG Funnels is amazing.

Ever wondered how to navigate the tricky waters of business growth and success? In this episode, we had the incredible Kasey D'Amato share her five-step growth model to help you get to your business goals easier. From identifying your growth plan to finding those who will help facilitate it, Kasey's insights on finding the right balance between content creation and networking will have you rethinking your growth strategy. So, grab your sparkling water and get ready to learn how to strategically grow with practical and actionable tips from a seasoned business advisor. Let's dive in!

• 00:00:00 - Introduction to the Growth Model
• 00:05:30 - Importance of Self-Care in Entrepreneurship
• 00:06:53 - Making Fast Decisions
• 00:11:32 - Impact of Burnout on Business and Health
• 00:12:31 - Building a Support System with Three Levels of "Who's"
• 00:15:35 - Understanding the Growth Model for Business Success
• 00:18:01 - Identifying Gaps in Business
• 00:25:30 - Importance of Choosing the Right Business Coach
• 00:31:36 - Exploring the Five-Step Growth Model
• 00:36:04 - Transitioning from Growth to Scale in Business
• 00:39:45 - Implementing Awareness Activities for Business Growth

Connect with Kasey
Are You Ready to Become a Million Dollar Business Owner Quiz
www.kaseydamato.com/milliondollarbiz

www.kaseydamato.com
Kasey's Instagram
Kasey's Facebook
Kasey's LinkedIn


Connect with Ashleigh

+ Instagram - @ashleighchanel
+ Facebook
+ Facebook Group
+ Tiktok
+ Youtube
+ Linkedin

Ways we can work together:

+ Want me to Run your ads? Schedule Your Consult
+ Absolutely Ads


Often Mentioned:

+ Swell AI
+ Dubsado
+ Interact
+ SiteGround
+ Creative Market
+ Active Campaign
+ FG Funnels