What happens when a single 1-star review tanks your listing- and you can’t ignore it?

On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.

​​From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass.

What You’ll Learn:

• Why most sellers are dead wrong about what reviews can be removed
  
  
• The difference between real customer criticism and TOS-violating abuse
  
  
• What to do if you're suddenly hit with a review bomb or shady competitor tactics
  
  
• Why ethical review management is not about hiding criticism, but stopping abuse
  
  
• How removing fake or exaggerated reviews can boost CTR, conversion, and ROAS

Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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🌐 Website: www.tracefuse.ai
📱 Facebook: https://www.facebook.com/ShaneBarkerConsultant/
📸 Instagram: http://instagram.com/shanebarker
📻 LinkedIn: https://www.linkedin.com/company/tracefuse/
𝕏 : https://twitter.com/shane_barker
📧 Email: shane@tracefuse.ai

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How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.

Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective.

What You'll Learn:

• How Omni Cubed turns customer feedback into product innovation, and how marketers can do the same
• Why storytelling still matters in industrial and technical spaces
• Smart ways to market products in high-complexity industries
• How to align sales and marketing for long-term growth in manufacturing
• The power of demos, trade shows, and physical presence in building trust

Tired of shipping slowdowns and messy logistics?

This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support.

Get started at Ship4wd.com

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
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𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!
🌐 Website: https://www.omnicubed.com/
📱 Facebook: https://www.facebook.com/omnicubedinc
📸 Instagram: https://www.instagram.com/omnicubed/
📻 LinkedIn: https://www.linkedin.com/company/omnicubed/

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What if logistics became a growth enabler instead of a pain point? On this 186th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik CEO of Ship4wd. Ship4wd leverages technology to simplify the process with instant quotes, express shipping, real-time tracking, and 24/7 support.

We'll dive into why for SMBs, flexibility is key—especially during times of shifting tariffs and political uncertainty. Moreover how diversifying logistics strategies and leveraging resources, like customs support, can empower businesses to not just survival but thrive in the global operations market.

Here's what you can look forward to:

- How businesses can stay agile during these politically volatile times with tariffs
- What new normal tariffs will create and how SMBs can stay ahead
- The importance of diversification in your logistics network
- How technology, such as automation and data analytics, can improve efficiency and reduce costs in your supply chain

Love the podcast? It wouldn’t be made possible without Ship4wd.

With cutting-edge technology and a team of experts, Ship4wd offers customizable logistics services to meet the unique needs of each business.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!
🌐 Website: www.Ship4wd.com

Leave a review and subscribe wherever you get your podcasts.