What happens when a single 1-star review tanks your listing- and you can’t ignore it?

On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.

​​From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass.

What You’ll Learn:

• Why most sellers are dead wrong about what reviews can be removed
  
  
• The difference between real customer criticism and TOS-violating abuse
  
  
• What to do if you're suddenly hit with a review bomb or shady competitor tactics
  
  
• Why ethical review management is not about hiding criticism, but stopping abuse
  
  
• How removing fake or exaggerated reviews can boost CTR, conversion, and ROAS

Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

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Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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🌐 Website: www.tracefuse.ai
📱 Facebook: https://www.facebook.com/ShaneBarkerConsultant/
📸 Instagram: http://instagram.com/shanebarker
📻 LinkedIn: https://www.linkedin.com/company/tracefuse/
𝕏 : https://twitter.com/shane_barker
📧 Email: shane@tracefuse.ai

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How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.

Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective.

What You'll Learn:

• How Omni Cubed turns customer feedback into product innovation, and how marketers can do the same
• Why storytelling still matters in industrial and technical spaces
• Smart ways to market products in high-complexity industries
• How to align sales and marketing for long-term growth in manufacturing
• The power of demos, trade shows, and physical presence in building trust

Tired of shipping slowdowns and messy logistics?

This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support.

Get started at Ship4wd.com

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.omnicubed.com/
📱 Facebook: https://www.facebook.com/omnicubedinc
📸 Instagram: https://www.instagram.com/omnicubed/
📻 LinkedIn: https://www.linkedin.com/company/omnicubed/

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What if logistics became a growth enabler instead of a pain point? On this 186th episode of the E-Comm Show, Andrew Maff interviews Carmit Glik CEO of Ship4wd. Ship4wd leverages technology to simplify the process with instant quotes, express shipping, real-time tracking, and 24/7 support.

We'll dive into why for SMBs, flexibility is key—especially during times of shifting tariffs and political uncertainty. Moreover how diversifying logistics strategies and leveraging resources, like customs support, can empower businesses to not just survival but thrive in the global operations market.

Here's what you can look forward to:

- How businesses can stay agile during these politically volatile times with tariffs
- What new normal tariffs will create and how SMBs can stay ahead
- The importance of diversification in your logistics network
- How technology, such as automation and data analytics, can improve efficiency and reduce costs in your supply chain

Love the podcast? It wouldn’t be made possible without Ship4wd.

With cutting-edge technology and a team of experts, Ship4wd offers customizable logistics services to meet the unique needs of each business.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!
🌐 Website: www.Ship4wd.com

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How can businesses effectively navigate the complexities of multiple partnerships to build a co-marketing strategy that drives success? In this 185th episode, Andrew Maff sits down with Kimberley Walker, Director of Brand Partnerships & Business Development of Sportique.

From understanding customer demands and trends, to creating an effective co-marketing strategy, Kimberly shares her insights on how to manage multiple partnerships from drop shipping to wholesale. While it requires continuous research and attention once you get the ball rolling, a well-managed co-marketing strategy can be the difference between a successful business and one that fails to gain traction in the market.

What You'll Learn:

• How to choose the right suppliers to meet your store's unique needs and boost efficiency
• Strategies to build stronger relationships with brand partners through effective communication
• How to overcome common co-marketing challenges and drive better results for your brand
• The different types of business partnerships and how they can help grow your business

Shipping headaches?

This episode's sponsor has you covered. Simplify your logistics with Ship4wd! Instant quotes, real-time tracking, and 24/7 support.

Check them out at Ship4wd.com.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
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CONNECT WITH THE GUEST!
🌐 Website: www.sportique.com

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Are you trying to market to everyone and ending up reaching no one? It might be time to get strategic about your branding. On this 184th episode of the E-Comm Show, Andrew Maff interviews Colin Stuckert, CEO of Wild Foods & Rize Brands. Despite their range of product lines, Wild Foods has cracked the code on targeting the right products to the right people with focus, intention, and authenticity.

In our conversation with Colin, he uncovered why truly understanding your customers—and niching down—is the secret to successful marketing. He also reveals a $10 million mistake and shares actionable steps you can take today to ensure you don’t make the same error (trust us, this is one lesson you won’t want to miss). If you're continuously expanding your product lines, but not seeing the reflection in your revenue, this episode is for you.

Key Topics Covered:

• Managing multiple SKUs: How CPG companies can manage multiple SKUs without the overwhelm
• Navigating Amazon effectively: Scaling your business and building traffic outside without getting on Amazon's bad side
• The importance of focus: From product lines to customers, how to narrow your focus and scale effectively
• A $10 million mistake: Avoiding the same future for your business by following these key rules.

Excited to level up your knowledge? This episode wouldn’t be possible without our sponsor Ship4wd.

Ship4wd simplifies the shipping process with a digital freight platform designed for small and mid-sized businesses. Compare, book, and track shipments in minutes, with options like customs clearance, cargo insurance, and 24/7 human support.

Try it for free at Ship4wd.com

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
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📸 Instagram: https://www.instagram.com/colinstuckert/
🌐 Website: www.wildfoods.co & www.rizebrands.co

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How can businesses take advantage of a dormant industry that has become accustomed to using the same technology? On this 183rd episode of the E-Comm Show, Andrew Maff interviews Tucker Hiegel, Marketing Director of Deck the Door Decor. Deck the Door Decor is a prime example is how businesses can disrupt stagnant industries, like kickplates, by prioritizing innovation.

In this episode, Tucker Hiegel shares his insights on how businesses can capitalize on opportunities to innovate and stay ahead of the competition. He discusses the importance of constantly evolving and adapting to changing consumer needs, as well as leveraging technology to improve efficiency and customer experience. If you see an innovation gap in your industry, this one is for you…

Key Topics Covered:

• Identifying innovation: Why stagnant industries hold massive opportunities and the benefits of constantly seeking ways to improve them
• Disrupting industries through quality: How businesses can push quality to disrupt their industry and gain a competitive advantage
• Navigating a family-owned business: The challenges and benefits of working with family members and tips for overcoming potential conflicts
• The importance of adaptability: How being adaptable can help businesses stay relevant and successful in a constantly changing market

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
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CONNECT WITH THE GUEST!
📸 Instagram: https://www.instagram.com/kickpl8/
🌐 Website: www.deckthedoordecor.com

Company story video: https://youtu.be/q5ZJUSNF0NY?si=VZMPcVWvE8LCqIXq

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How did a subscription box startup go from selling survival gear to starring in its own Netflix show? On this 182nd episode of the E-Comm Show, Andrew Maff interviews John Roman, the CEO of Battlbox. From initially investing in the company, selling it...buying it again, and then having their own Netflix show- the Battlbox journey is a rollercoaster ride of entrepreneurship, perseverance, and constant innovation.

In this episode, you'll understand what it looks like for a company to successfully transform from a subscription box service to a thriving community-based business. By continually adapting to changing demands and crafting a robust engagement and entertainment strategy, BattlBox has garnered a dedicated fan following.

Key Topics Covered:
Resonating with your audience: Strategies for creating unique and engaging content that resonates with target audiences
Leveraging your identity: Insights on how BattlBox used their brand identity to stand out in the crowded subscription box market
Staying adaptable: The importance of continuously evolving your content strategy to keep up with changing customer preferences and market trends
How to market socially: The impact of social media on community-based businesses and how to harness it effectively for customer engagement

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
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https://www.battlbox.com/
https://www.youtube.com/c/battlbox
https://www.tiktok.com/@battlbox
https://www.facebook.com/battlbox1/
https://www.instagram.com/battlbox/
https://www.threads.net/@battlbox
https://twitter.com/battlbox

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What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product.

Michael shares how he’s grown Delilah Home by creating real demand through storytelling, ethical practices, and smart automation. He dives into how this automation fuels omnichannel marketing (and reveals two of his favorite tools for making it work). But that’s not all—Michael pulls back the curtain on the biggest greenwashing trend in ecommerce and explains why many so-called “eco-friendly” brands don’t actually walk the talk.
If you care about brand authenticity, sustainability, and building community-powered demand, this episode is for you.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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📸 Instagram: https://www.instagram.com/delilahhomeliving/
📱 Facebook: https://www.facebook.com/delilahhome/
🌐 Website: www.delilahhome.com

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