https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial

https://www.instagram.com/charliehorton

In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clients. Discover how his team has refined every aspect of their operation—from organic content to lead management and retention systems—to build a thriving gym business. Whether you’re looking to improve your trial-to-member conversions or master cost control, this episode is packed with actionable advice.

Key Highlights

- Why personalisation is key to trial-to-member conversion.
- Crafting 30-day trials that maximise retention.
- How organic content and engagement drive local gym growth.
- Overcoming the challenges of scaling a gym business.
- The importance of cost control for member satisfaction.

This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

If you would like to watch our episode with Jake and Tyler from the Madisons team, Click here: https://fitnessmarketing.agency/building-a-thriving-gym?sl=podcastdescription

#fitness
#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness

https://www.instagram.com/mrbenjamindavis

Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription.

In this episode, Toby, FMA’s paid ads manager, shares his secrets for mastering Meta ads in 2025. Managing £2 million in ad spend annually and strategising for over 400 clients, Toby knows what works. From perfecting your front-end offers to nurturing leads and boosting sales skills, we’ll uncover the strategies that can transform your ad performance and increase your ROI. Whether you’re a gym owner or online coach, these actionable tips will change how you approach paid ads forever.

Key Highlights:

• Why higher prices drive better ad performance.

• The difference between warm leads and Meta leads.

• The sales skills you can’t afford to ignore.

• How to interpret key metrics in your ad dashboard.

• Create a marketing calendar that keeps leads flowing.

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

#fitness

#marketing

#gym

#fitnessmarketingagency

#gymowner

#personaltrainer

#fitnessbusiness

#onlinecoaching

https://www.instagram.com/imdanmoore

Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales

What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA’s Leeds Mastermind, Dan Moore, owner of DM Elite in Inverness and Nairn, breaks down the systems, strategies, and decisions that let him step out of his business while still achieving predictable, scalable success. From his second site’s rapid growth to his clear financial insights, Dan offers a no-nonsense look at what it takes to build a sustainable, profitable gym business.

Key Highlights

- How Dan grew to £70k/month with 30% profit margins.
- The systems that let him step out of daily operations.
- Why defining roles for staff creates scalable growth.
- Breaking down Dan’s expenses and profit strategies.
- How to align your business model with your long-term goals.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

00:00:00 - Introduction
00:00:04 - The Journey of Dan Moore
00:00:17 - Breaking Down the Business
00:00:45 - The Evolution of the Business
00:01:30 - The Business Model
00:02:04 - The Role of the Owner
00:03:04 - The Importance of Revenue
00:08:45 - The Business Structure
00:10:33 - The Financial Breakdown
00:12:53 - The Ratios for Profit
00:16:19 - The Growth of the Business
00:17:32 - Personal Financial Goals
00:18:59 - Business Strategy
00:20:45 - Intermission and Advertisement
00:21:13 - Discussion on Membership and Attrition Rate
00:22:19 - Discussion on Expansion and Second Location
00:22:59 - Discussion on Roles and Responsibilities
00:25:43 - Discussion on Marketing and Sales
00:27:10 - Audience Questions
00:29:46 - Conclusion

https://www.instagram.com/charliehorton
https://www.instagram.com/lukebrobinson_

In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA’s Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precision sales—how to be accurate, efficient, and effective in your sales process. Join Charlie and Luke as they break down strategies that will empower gym owners and online coaches to sharpen their sales skills, target the right prospects, and dramatically improve conversions.

Key Highlights:
Why your sales process needs precision and efficiency.
How to pinpoint your ideal prospects with accuracy.
Unlocking the right sales tactics for gym owners and coaches.
The key to scaling your gym business through better sales.
Why mastering sales fundamentals is non-negotiable for growth.

If you would like a FREE Sales Objections Book and Flow Chart delivered straight to your front door, click this link: https://fitnessmarketingagency.com/sales?sl=podcastsales

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

00:00:00 - Introduction
00:00:03 - Offering a Free Resource
00:00:27 - Introduction to the Episode
00:00:39 - Case Study: Luke's Sales Coaching
00:01:01 - Breakdown of Mitch's Sales Process
00:02:04 - Discussion on Sales Consistency
00:03:24 - Mitch's Reflection on Sales Process
00:04:19 - Discussion on Sales Conversion
00:06:13 - Increasing Sales Volume
00:08:27 - The Importance of Self-Analysis
00:11:27 - Chris's Sales Experience
00:15:11 - Chris's Reflection on Farming
00:16:22 - The Concept of Farming in Sales
00:16:49 - Understanding Hunting and Farming in Sales
00:19:03 - The Importance of Farming Leads
00:19:37 - The Value of Old Leads
00:20:43 - The Workflow of Priorities
00:22:40 - Objection Handling Exercise
00:23:00 - Overcoming Objections
00:26:49 - Handling 'I Need to Think About It' Objection
00:29:58 - Q&A: Low Pickups
00:32:12 - The Importance of Consistency in Sales
00:32:52 - Closing Thoughts
00:32:56 - End of Discussion

#fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

https://www.instagram.com/craigmasseycoach
https://www.instagram.com/charliehorton

In this episode, Craig Massey, Head of Education at PFCA, dives into what it truly means to be a coach. Beyond the surface-level practices of sets, reps, and trends. Craig reveals the deeper layers of coaching philosophy, principles and practices that define lasting client relationships. Discover why relating to clietns is essential, the art of coaching as a craft, and how gym owners can create a coaching first culture that drives business growth.

Key Highlights
- Why your coaching should start with philosophy, not practice.
- The three pillars of effective coaching: philosophy, practices and principles.
- How to balance commun ity impact with personalisation in training.
- The art oif investigating, integrating, and influencing as a coach.
- How coaching as a craft redefines gym culture and client retention

To find out more about Fitness Marketing Agency and how we can help your fitness business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=poddescription

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

If you want to check out The PFCA, Industry-Lead Education For New And Established Fitness Professionals Who Want To Upgrade Their Skills, Have More Impact And Build A Thriving, Profitable Career... Use this link: https://www.thepfca.com/

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth and how value-driven marketing can position your gym as the go-to choice in your community. Whether you run a small brick-and-mortar studio, a large facility or and online coaching business, this episode is packed with actionable insights to future-proof your business success.

Key Highlights
- Harvesting crops vs. planting seeds: Building a long-term strategy.

- Speak the language of your marketplace, not your peers.

- Organic vs. paid marketing: Why you need both.

- Direct response vs. brand marketing: Striking the right balance.

- How your sales strategies can nurture prospects into loyal clients.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whether you struggle with objections or think sales is “sleazy,” this conversation will challenge your perspective and sharpen your skills. Tune in to learn how sales mastery can be the game-changer your fitness business needs.

- Why gym sales begin with your belief system.

- The truth about 'bad leads' and how to handle them.

- Why fitness objections are just broken mindsets to fix.

- The power of consistent follow-ups for closing more deals.

- Transforming sales from boring to impactful for gym owners.