Some of the most important conversations about your work…

happen when you’re not in the room.

Not during the pitch. Not on the call.

They happen later—in Slack threads, over coffee, in side chats.

And here’s the kicker—

They’re not quoting you.

They’re translating you.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down how to write for the ghost audience—the validators, blockers, and skeptics who weigh in after the meeting, but shape the outcome.

You’ll learn:

→ The 4 roles your message needs to convince (not just the person on the call)

→ Why clarity beats cleverness when you're not in the room

→ The one-line formula that makes your pitch repeatable

→ How to preempt objections before they ever get spoken

→ What actually makes a message survive the hallway test

If your message dies in the follow-up phase, this episode shows you why—and how to fix it.

Want to pressure test your message?

Use the free Stakeholder Influence Canvas to map your ghost audience and bulletproof your pitch: https://motive3.notion.site/Stakeholder-Influence-Canvas-2117fd53ba3480789aced7572fd37d8a

----

👉 Try TELLA for FREE with this link: https://refer.tella.com/ginger-zumaeta

----

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

Most messaging sounds logical.

But logic doesn’t drive action—emotion does.

In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 5 biggest reasons logic-heavy messaging falls flat—and how to rewrite yours so people don’t just understand it… they feel it.

You’ll learn:

→ Why most business messaging skips the human part—and what to do instead

→ The power of story arcs, not just stats

→ How to use evocative language that actually sticks

→ The psychology behind urgency (and how to build it without sounding pushy)

→ Why good CTAs don’t direct—they invite

If your message feels clear but still isn’t converting, this episode will help you close the emotional gap—and craft messaging that moves people.

-----

👉 Try Fathom for FREE with this link: ⁠https://fathom.video/invite/_Q1dTQ⁠

----

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠https://www.motive3.com/newsletter⁠⁠

Want to work with us contact us at: ⁠⁠https://www.motive3.com/contact-us ⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠@gingerzumaeta⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

Most pitches fail for one reason: they’re built around what you want to say, not what the audience cares about.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the 4 biggest reasons your message isn’t landing—and how to flip the spotlight so your audience sees themselves in your story.

You’ll learn:

→ How to reframe your entire pitch around what your audience actually wants

→ The “Highlighter Test” that exposes whether your message is self-serving

→ Why features don’t sell—but framing them as outcomes does

→ How to make people feel the future you’re offering (and say yes faster)

Whether you’re pitching a product, a project, or a vision—this episode will help you stop leading with what you built and start leading with why it matters.

---

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.