Some of the most important conversations about your work…

happen when you’re not in the room.

Not during the pitch. Not on the call.

They happen later—in Slack threads, over coffee, in side chats.

And here’s the kicker—

They’re not quoting you.

They’re translating you.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down how to write for the ghost audience—the validators, blockers, and skeptics who weigh in after the meeting, but shape the outcome.

You’ll learn:

→ The 4 roles your message needs to convince (not just the person on the call)

→ Why clarity beats cleverness when you're not in the room

→ The one-line formula that makes your pitch repeatable

→ How to preempt objections before they ever get spoken

→ What actually makes a message survive the hallway test

If your message dies in the follow-up phase, this episode shows you why—and how to fix it.

Want to pressure test your message?

Use the free Stakeholder Influence Canvas to map your ghost audience and bulletproof your pitch: https://motive3.notion.site/Stakeholder-Influence-Canvas-2117fd53ba3480789aced7572fd37d8a

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👉 Try TELLA for FREE with this link: https://refer.tella.com/ginger-zumaeta

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠

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Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

Most messaging sounds logical.

But logic doesn’t drive action—emotion does.

In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 5 biggest reasons logic-heavy messaging falls flat—and how to rewrite yours so people don’t just understand it… they feel it.

You’ll learn:

→ Why most business messaging skips the human part—and what to do instead

→ The power of story arcs, not just stats

→ How to use evocative language that actually sticks

→ The psychology behind urgency (and how to build it without sounding pushy)

→ Why good CTAs don’t direct—they invite

If your message feels clear but still isn’t converting, this episode will help you close the emotional gap—and craft messaging that moves people.

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👉 Try Fathom for FREE with this link: ⁠https://fathom.video/invite/_Q1dTQ⁠

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠https://www.motive3.com/newsletter⁠⁠

Want to work with us contact us at: ⁠⁠https://www.motive3.com/contact-us ⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠@gingerzumaeta⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

Most pitches fail for one reason: they’re built around what you want to say, not what the audience cares about.

In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the 4 biggest reasons your message isn’t landing—and how to flip the spotlight so your audience sees themselves in your story.

You’ll learn:

→ How to reframe your entire pitch around what your audience actually wants

→ The “Highlighter Test” that exposes whether your message is self-serving

→ Why features don’t sell—but framing them as outcomes does

→ How to make people feel the future you’re offering (and say yes faster)

Whether you’re pitching a product, a project, or a vision—this episode will help you stop leading with what you built and start leading with why it matters.

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

You nailed the pitch.

You delivered the deck.

You even got a few nods on the Zoom call.

Then—silence.

No follow-up. No “no.” Just a vague “we’ll be in touch.”

It’s not because your idea wasn’t strong.

It’s because something small poked a hole in your credibility.

In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 4 invisible credibility killers that quietly sabotage even the smartest pitches—and teaches you how to fix them before you hit send.

You’ll learn:

→ Why over-promising backfires (and how to show ambition without losing trust)

→ How vague buzzwords trigger BS alarms and kill clarity

→ What “split personality messaging” is—and how to stay consistent across decks, sites, and convos

→ Why saying too much is worse than saying too little

If your big idea keeps getting ghosted, this episode is your wake-up call.

It’s not about saying more—it’s about saying the right thing in the right way.

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Want to pressure test your next pitch or deck?

Use the free ⁠Four-Sentence Credibility Stress Test⁠ at ⁠ai.motive3.com⁠ to find and fix trust gaps—before your audience tunes out.

---

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

Most presenters KILL attention without realizing it.

How?

They rush to explain.

They smother the tension.

They make their audience comfortable…

…which also makes them disengaged.

If there’s no tension, there’s no reason to listen.

In this episode, I’ll show you how to stop smoothing things over—and start creating good tension that hooks decision-makers and makes your message impossible to ignore.

Here’s what you’ll learn:

→ Why fast explanations make audiences tune out

→ The 3 silent questions your audience is always asking (and how to answer them with tension)

→ The Tension Stack™—my step-by-step framework to keep attention rising

→ How to create Open Loops that glue people to your message (without cheap tricks)

→ Why rushing to the solution weakens your pitch—and what to do instead.

If you want your next pitch, presentation, or video to grab attention—and keep it—this one’s for you.

---

I use Tella to structure my messaging and create videos that hold attention from the first second.

👉 Try Tella here: https://www.tella.tv/

---

Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

The biggest reason smart people lose their audience?

They bury the good stuff.

Too much setup. Too much “let me explain.” Not enough clarity.

Complexity doesn’t make you sound smart.

It makes your audience tune out. Fast.

In this episode, I’ll show you how to stop overexplaining and start making your message impossible to ignore.

Because decision-makers? They don’t want the backstory. They want the point.

Here’s what we cover:

→ Why “warming up” your audience is killing your pitch

→ The BLUF method to grab attention instantly

→ How to simplify without losing depth (yes, it’s possible)

→ The one-sentence Mad Lib that sharpens ANY message

→ Why every word has to earn its place (or get cut)

If you want people to stop zoning out—and start leaning in—you need this.

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Want to make your message visual in seconds?

I use Canva to turn complex ideas into simple, powerful visuals.
👉 Try Canva for FREE with this link: https://canva.partnerlinks.io/ginger

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

No one warns you about this when you’re leading a team or building a brand, but your biggest messaging threat?

It’s not the market. It’s not your competitors.

It’s you.

Because when you’re close to the message—when you know the product, the pitch, the deck—it’s way too easy to trust your gut and skip the testing.

And that’s where bias creeps in. Quietly. Invisibly. Powerfully.

In this episode, I’m unpacking five cognitive traps that silently sabotage your messaging—and showing you the exact process we use to pressure test every pitch, presentation, and positioning doc before it goes live.

Here’s what we cover:→ Why clear messages still fail (even when they feel right to you)→ 5-step process to build bias-resistant messaging that earns trust and holds up under pressure→ A dead-simple checklist you can run in 2 minutes to catch blind spots before your audience does

Let’s make sure your message doesn’t just feel clear—it is clear.

Even when it’s high stakes.

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠

Want to work with us contact us at: ⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.

If your message is unclear, AI won’t fix it.It’ll just make your confusion sound more expensive.And that’s a dangerous game.In fact—it might make your confusion sound smarter, but still wrong.AI isn’t a storyteller.
It’s a mirror.
It reflects whatever you give it—fuzzy thinking in, fuzzy message out.

In this episode, I’m breaking down the 20/60/20 framework I use to get the most out of AI without losing clarity, control, or voice.It’s the same framework we use in our workshops to turn raw ideas into high-impact messaging—and now, I’m giving it to you.

Here’s what we cover:→ Why AI can’t replace storytelling (and what it can do well)→ The 3 phases of using AI without losing your unique voice→ A 6-part gut check to pressure-test your message before you prompt anything

Bonus GPT Prompt

Here’s the prompt mentioned in the episode.

Use it to pressure-test your thinking before you turn it into content, copy, or slides.

Copy and paste this into ChatGPT (or your tool of choice):

Act like a messaging strategist.

I’m going to give you a rough, unpolished version of something I’m trying to communicate, along with some background context or story.

Your job is to specifically:

• Highlight anything that’s confusing, weak, or too generic
• Suggest one way I could immediately strengthen the clarity or emotional impact
• Recommend how I can better frame my difference so it’s obvious why someone should care

Here’s the background or story behind it:

[Insert context, story, or what inspired this message]

Here’s what I’m trying to say (unpolished version):

[Insert your rough draft here]

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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: ⁠⁠https://www.motive3.com/newsletter⁠⁠

Want to work with us contact us at: ⁠⁠https://www.motive3.com/contact-us ⁠⁠

Connect with Ginger: LinkedIn: ⁠⁠⁠@gingerzumaeta⁠⁠⁠

----

Subscribe and Review

If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.

Hit subscribe and drop us a review!

It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

Thanks for listening to The Storyteller's Edge.