• Ep 179 A Contemporary Cruise Experience for the Culturally Curious with LaDonna Allen
    Nov 22 2024

    Send Rita a text with your thoughts!

    Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :)

    Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European experience.

    Questions this episode answers:

    • What kinds of cruising trends should travel agents pay attention to going into 2025?
    • What type of clients should travel advisors qualify for Costa Cruises?
    • How does Costa Cruises integrate cultural experiences?
    • What unique itineraries are available with Costa Cruises?


    Enjoy (and take action)!

    Sign Up for Costa Extra: https://www.costaextra.com/CostaClick/en-US/Pages/Login.aspx

    Connect with your Costa BDM: costasales@us.costa.it

    Shop Travel Industry Black Friday:
    https://strategictravelentrepreneurpodcast.com/blackfriday/

    Travel Industry Black Friday Goody Bag:
    https://strategictravelentrepreneurpodcast.com/bfgoodybag/

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    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    41 mins
  • Ep 178 Facebook Group Growth and New Mexican Caribbean Developments with Lori Gold
    Nov 15 2024

    Send Rita a text with your thoughts!

    Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :)

    First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico.

    Questions this episode answers:

    • How can travel agents effectively grow their Facebook groups?
    • How can travel advisors stay informed about travel news?
    • How can travel agents use "Other People's Audiences" to grow their visibility?
    • Why is specialization important in the travel industry?
    • What are some unique accommodations and excursions available in the Mexican Caribbean?


    Enjoy (and take action)!

    Listen to Lori on How to Sell More Mexico (Ep 159): https://www.youtube.com/watch?v=1MtFi0Y6cN8

    Listen to Lori on the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/

    Join Lori's FB Group:
    https://www.facebook.com/groups/268471081043601

    Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

    Sign up for the email list:
    https://programs.steeryourmarketing.com/products/offers/view/1169203

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    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    45 mins
  • Ep 177 Strengthening Client Relationships with Out-of-the-Box Holiday Ideas
    Nov 8 2024

    Send Rita a text with your thoughts!

    Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or.

    The goal is to get people closer to working with you as their travel professional by building up your authority in your travel specialty. Remember to let me know how you will adapt these strategies to your own travel business :)

    In this episode, I share:

    · Holiday marketing strategies that focus on community building

    · Interactive elements you can add to your Advent Calendar

    · Execution tips and insights to help no matter which campaign you choose to move forward with

    · and so much more!

    Enjoy (and take action)!

    Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

    Resources Mentioned:

    • Advent Calendar Creator- https://www.myadvent.net/en/
    • Texting Services- https://www.text-em-all.com/, https://textmyguests.com/, https://projectbroadcast.com/
    • Podcasting Services- https://strategictravelentrepreneurpodcast.com/buzzsprout, https://strategictravelentrepreneurpodcast.com/helloaudio
    • Membervault Tech for Memberships/Communities- https://strategictravelentrepreneurpodcast.com/membervault
    • Trees4Travel- https://www.trees4travel.com/

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    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    31 mins
  • Ep 176 Creative Black Friday Ideas to Boost your Holiday Sales
    Nov 1 2024

    Send Rita a text with your thoughts!

    Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year.

    In this episode, I share:

    · Black Friday offers from value adds to exclusive bonuses

    · Creating unique packages and using time to promote quick action

    · Partnering with your BDMs to get additional support

    · and so much more!

    Enjoy (and take action)!

    Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

    Get the Wave Season Starter Kit: https://programs.steeryourmarketing.com/products/courses/view/1157765

    Register for the next Live Podcast!
    Next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05

    Marketing with Masterclasses-Prep for Wave Week: https://youtu.be/yS-qxnSfWvs

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    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    37 mins
  • Ep 175 An Inside Look on My 5 Vacation Reflections
    Oct 25 2024

    Send Rita a text with your thoughts!

    About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future.

    In this episode, I share:

    · The surprising thing that happened on practically Day 1

    · What I prepped before I put my OOO alert

    · How I want to structure vacation time moving forward

    · and so much more!

    Enjoy (and take action)!

    Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

    Take the Prep for Wave Week Post-Event Survey: https://forms.gle/4so7magMS2C2Crnv7

    Register for the Live Podcasts!
    Next week- Black Friday: https://calendly.com/ritaventures/step-live-bf?month=2024-10&date=2024-10-29

    Next next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05

    ---------------------------------------------------------------

    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    28 mins
  • Ep 174 How to Set Up your Travel Business Sales Funnel (Prep for Wave Week 2023 Replay)
    Oct 18 2024

    Send Rita a text with your thoughts!

    It is the last day of Prep for Wave Week--wooottt!!! We made it!!

    In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered.

    In this episode, I share:

    · The steps needed to set up your sales funnel

    · Lead magnets for your digital marketing channels

    · Selecting your sales event approach

    · and so much more!

    Enjoy (and take action)!

    Register for Prep for Wave Week: https://prepforwaveweek.com/register

    Register for Plan Your Year (11/21-22/2024): https://prepforwaveweek.com/planyouryear

    ---------------------------------------------------------------

    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    39 mins
  • Ep 173 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 2 (Prep for Wave Week 2023 Replay)
    Oct 11 2024

    Send Rita a text with your thoughts!

    Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.

    In this second of a 2-part series, I've opened the floor for travel advisors like you to ask Miguel some of their top questions about E&O Insurance and business liability. Enjoy!

    Oh and please remember--this episode is for educational purposes only.

    You should consult with an insurance professional and/or attorney before making these types of business decisions.



    In this episode, we share:

    · Practical cyber security measures

    · Insurance considerations for independent contractors (ICs)

    · Risk mitigation strategies

    · and so much more!

    Enjoy (and take action)!

    Register for Prep for Wave Week: https://prepforwaveweek.com/register

    Miguel's Email Address: miguel.campos@bhspecialty.com

    ---------------------------------------------------------------

    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    38 mins
  • Ep 172 Simplifying E&O Insurance: What Travel Agencies Must Know with Miguel Campos Pt. 1 (Prep for Wave Week 2023 Replay)
    Oct 4 2024

    Send Rita a text with your thoughts!

    Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.

    In this first of a 2-part series, I'm asking Miguel some of the most pressing questions about E&O Insurance and what travel advisors need to know when they think about renewing their policy for the new year. Enjoy!

    Oh and please remember--this episode is for educational purposes only.

    You should consult with an insurance professional and/or attorney before making these types of business decisions.



    In this episode, we share:

    · Post-COVID insurance trends

    · The different risk levels in travel

    · Understanding insurance policies and industry requirements

    · and so much more!

    Enjoy (and take action)!

    Register for Prep for Wave Week: https://prepforwaveweek.com/register

    Travel Biz Boss Fundraiser for Hurricane Helene: https://travelbizboss.thrivecart.com/packing-list-bundle/

    ---------------------------------------------------------------

    JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

    JOIN Marketing Business School:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

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    44 mins