EPISODE 242: What if scaling your home improvement business didn’t mean working more, but finally doing less?

That’s the exact mindset shift Rebecca Ackerly made—and the results have been transformational.

With a diverse background in construction, business development, and digital marketing, Rebecca has built a successful career by combining hands-on experience with strategic leadership.

In this week’s episode of The Wealthy Contractor podcast, Rebecca and I discuss her professional journey, including how she helped scale Universal Windows Direct of Manchester into a successful, multi-million-dollar business that’s well positioned to grow during this time of change in our industry.

Join us as we cover:

• The game-changing power of delegation (and how to get out of your own way)
• Why most contractors are just giving themselves a paycheck
• Why mentorship, community, and mastermind group support are essential for serious success
• Rebecca’s unique perspective as a woman thriving in a traditionally male-dominated field
• How she helped her company escape "lead aggregator dependence" in the nick of time
• What happened when Rebecca sent Brian a direct mail piece to critique
• Why Rebecca used to put her Barbie dolls in the toaster oven

…and so much more!

If you’re a contractor stuck in the grind, wearing 17 hats, or just trying to figure out how to grow without burning out, this episode is your wake-up call.

▶️ Listen now to hear how Rebecca scaled her contracting business by letting go—and how you can, too.

Key Takeaways:

Introduction (00:00)

Meet Rebecca (01:14)

The importance of community in business growth (11:54)

The role of EOS in scaling the business (13:49)

Why you need to stop relying on lead aggregators (25:22)

Assessing your pricing strategy (30:59)

Shifting from a survival mindset to growth and legacy-building (40:08)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 241: Do you ever feel like you’re flooring the gas, but your business is still stuck in first gear?

Well, I’ve got some news for you: you may THINK it’s the economy, or your team, or your leads.

But the truth is…it might be you.

That was the case for my guest on this week’s episode of The Wealthy Contractor podcast, Donald Robbins.

Donald runs a successful remodeling business. He’s a smart guy and a hard worker, but for the longest time, he couldn’t figure out why his hard work didn’t seem to be paying off.

Here’s what Donald DID know: He couldn’t keep coming home, saying business was booming, only to hear his wife ask—again—“So…where’s all the money?"

Then he discovered something big—his own thoughts and beliefs around money were sabotaging his success. The REAL growth? Believe it or not, it all started when he shifted his mindset.

In this episode, Donald gets real about how his daily mindset works, some powerful coaching, and giving himself permission to win turned EVERYTHING around. He even opens up about how finally joining The Success Society gave him the tools and support he needed to level up in a big way.

Listen in and learn:

• Why your bank account won’t grow until your mindset does
• How your subconscious beliefs can hold your business back
• Why daily mindset work isn’t woo-woo—it’s survival (and why Donald hid it for a while so nobody thought he went crazy)
• The real difference between a business problem and a mindset problem
• Why so many contractors feel “stuck”—and how to break through
• 
  

…along with a whole lot more.

If you’ve ever had the sneaking suspicion that YOU might be the bottleneck in your home improvement business, don’t miss this episode.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

Meet Donald (00:56)

Daily mindset work (09:44)

The decision that will change everything (19:02)

How mindset changes spread to your team (34:10)

Why you need to embrace gratitude (40:04)

Learning from The Success Society (49:30)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Download The 4 Numbers Exercise: https://Success.TheWealthyContractor.com/4numbers-exercise

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 240: You’ve probably heard this said before: “If you have a home improvement business, you actually have a sales and marketing business.”

And if you’re experiencing pain right now with lead gen or your closing percentage or your revenue, that’s the homeowner market reminding you that every time you heard that statement, IT WAS 100% TRUE.

So, what can YOU do to take advantage of unique opportunities presenting themselves this year and absolutely crush your competition?

This is exactly the question my guest Vince Nardo and I aim to answer on The Wealthy Contractor Podcast this week.

Vince is the Co-Founder of Reborn Home Solutions. He has been in the industry for over three decades and knows EXACTLY what it’s like to grow a company from humble beginnings to a household name (and this was all BEFORE the Covid boom.)

You know who needs a lot of leads? A company doing thousands of jobs a month. It takes A LOT of leads to feed that machine. And boy did Vince become good at it.

Today, he’s here to share some of his marketing magic with you, along with the mindset shifts, strategies, and systems that can help you do something very similar for your home improvement business.

Listen in and learn:

• What you need to start doing RIGHT AWAY with lead gen
• What percentage of your lead gen should be "make marketing" vs "take marketing"
• Reborn's "seminar" showroom strategy that captivated 160+ people for 5 whole hours and produced a ton of new and rehash sales
• Why education, knowledge, and expertise are an important part of your brand and marketing
• What to do during the sales appointment so that the homeowner owes you a YES or NO
• Why we won't touch emailing a price with a ten foot pole
• How a business gets "static", stuck, and frustrating for you as an owner
• How Vince’s journey with mastermind groups has helped him learn quickly from others and accelerate his growth
• Where Vince continues to get great ideas from

… and a lot more!

If you’re ready to receive a firehose of takeaways from one of the greats, then don’t miss this episode.

Tune in now.

Key Takeaways:

Introduction (00:00)

Meet Vince (01:03)

The most important mindset shift of your career (06:15)

Overcome your ego (09:48)

How to build a lead generation machine (19:40)

Why you need to focus on strategic planning (29:42)

How to learn from others (41:32)

Additional Resources:

⚡ Learn more about The Wealthy Contractor Success Society Discovery Day: https://theentrydoor.info/

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 239: Too many home improvement business owners settle for a convenience: the convenience of hiring or keeping someone around who isn’t REALLY the talent they need.

Sometimes it's family or a friend. Sometimes it’s an employee who’s been around for a decade. Sometimes it’s whoever just feels “comfortable” to be around.

And that is a tragedy, because you could be 1 or 2 good hires away from completely transforming the trajectory of your business.

That’s the hard truth Justin Bartley faced after FINALLY doing what it took to get the right sales manager…after 10 years of settling.

Justin, owner of NEXT Door & Window and one of our new mastermind group facilitators for The Wealthy Contractor Success Society, shares what it really cost him to delay the tough people decisions—and how he was able to get the right help that changed everything for him and his business.

In this jam-packed episode, we cover:

• How tracking down the root cause of most of your issues typically leads to “people”
• Why loyalty can sometimes become deadly to your business
• What roles should you use recruiters for
• A method to hire your own in-house recruiter (even if you’re only at $5M/yr)
• The one bright spot in NEXT Door & Window’s 2025 lead gen channels
• The right frequency for direct mail
• Leveraging the rising value of homes in your marketing messaging
• The astonishing power of coaching and mastermind groups
• What completely shocked Justin and Brian at the recent Success Society meeting! (Only 5 people raised their hands when asked a pivotal question about their marketing.)

…and so much more! (Like I said, this one is JAM-PACKED!)

If you’re tired of doing it all yourself—and ready to STOP settling—this episode is your wake-up call with actionable steps you can take away and implement today.

Tune in now!

Key Takeaways:

Introduction (00:00)

Mastermind power revealed (03:13)

Importance of an org chart (06:08)

Coaching and EOS for clarity (14:08)

What’s holding contractors back? (18:43)

The hardest moves to make as a business owner (21:39)

Attract, coach, and train the right people (27:12)

Business is people, period (33:24)

The most important low-hanging fruit in your business (48:47)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about increasing the profitability of your home improvement business: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 238: Do your leads suddenly suck? It’s not just you!

Many home improvement business owners who have been running thriving businesses for years are now finding themselves with bad leads, declining lead volume, or both.

And yet SOME businesses are having their best months ever.

So, what exactly is going on with leads?

There’s no stopping the wheels of progress—the last few years have completely transformed our industry, including how we can find and convert good leads. So, knowing what works and what doesn’t when it comes to your lead generation strategy is A MUST if you want to compete in today’s market.

In this week’s episode of The Wealthy Contractor podcast, we aim to uncover exactly what’s happening. And to do so, I’ve invited two experts: Chris Behan and Natalie Russo.

Chris is the co-founder of Truvolv, a data-driven marketing company that specializes in helping home improvement contractors optimize their lead generation and marketing efforts, and Natalie is a digital marketing expert at Truvolv who specializes in paid media strategies, particularly Google PPC and social media marketing.

In this episode, the three of us dive into this problem contractors are facing—inconsistent lead quality and volume—and what they can do about it.

Listen in now and learn:

• Why it's becoming necessary to change your KPI from "cost per lead" to "cost of marketing"
• What is a "Super Lead" and how do you attract them?
• Google’s “creepy” knowledge about your leads (and how you can use it to your advantage)
• Why the technology most websites have been built on for the last two decades is now defunct
• How bad leads can be just as impactful as no leads
• Which level of the marketing funnel paid search should actually be targeting
• Why poor lead quality is often due to a lack of systems and not the leads themselves (but not all the time)
• How some technologies are leveling the lead gen playing field for smaller companies in the home improvement industry

… and a lot more!

If you want the insider scoop on how to become a lead generation powerhouse that completely crushes your competition, do not miss this episode!

Tune in now for more.

Key Takeaways:

Introduction (00:00)

Are lead generation fluctuations normal? (01:38)

Speed to lead (06:27)

Google PPC for home services? (16:00)

The technologies that are changing the game (29:48)

What contractors can do for better leads (37:31)

Additional Resources:

⚡ Learn more about Truvolv: https://www.truvolv.com/

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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 237: You’ve poured everything you have into your home improvement business. You’re overwhelmed, stuck doing everything yourself... unable to grow beyond a certain point because you cannot find or attract the A-players you need.

Here’s the truth: true growth and freedom only come once you hire the right second-in-command. A trusted right-hand who can execute your vision and systematize what you’ve built.

I know, letting go isn’t easy—trusting someone else with your business is terrifying, and finding the right person who understands your vision (and is invested in it) is tough. But if you want a business that thrives without you, it’s a challenge you need to face head-on.

That's why I've invited Cameron Herold, the founder of the COO Alliance, to join us on the show this week!

Cameron is the author of Double Double and The Second in Command as well as the man behind the explosive growth of 1-800-GOT-JUNK?

In this episode, Cameron pulls back the curtain on what it really takes to build a business that runs without you—and why most contractors are sabotaging themselves with one simple mistake: they don’t have the right “Number 2” in place to help make their vision a reality.

Listen in now and learn all about:

• The yin and yang between a leader and their number two
• The Ones and the Threes—Which roles should be your second-in-command throughout your various stages of growth
• How our school system screwed up the type of thinking we need as business owners
• How to communicate the vision of your future company—not the chaos of today—to attract actual A-players
• That one time Cameron and his team “accidentally” faxed their own price list to competitors (and why)
• How your R&D should be less “research & development" and more "rip off and duplicate"
• Why you as a leader should spend more time on the "that's no big deal" stuff
• When Simon Sinek used to sleep on Cameron’s couch (AND helped him discover his “why”)

… and so much more!

If you want to build a business that works for you— and not BECAUSE of you—then tune in now.

Key Takeaways:

Introduction (00:00)

The most important relationship in your business (03:24)

When can you move to the next level? (08:10)

You need to learn to let go (11:24)

How to attract A-players (16:28)

The ONE question you need to answer (22:36)

What’s your “why”? (26:42)

What happens when you find the right second-in-command? (34:21)

Why you need to delegate more (41:14)

Additional Resources:

⚡ Get Cameron’s book, The Second in Command: http://amazon.com/Second-Command-Unleash-Power-Your/dp/1544537603

⚡ Get Cameron’s book, Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995

⚡ Learn more about Cameron’s work: https://cameronherold.com/

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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 236: When you look at incredibly successful 9-figure home improvement businesses—the kind that have absolutely exploded and are raking in gobs of cash (and notoriety), you may wonder how what THEY do applies to what YOU could do in your own business

Well, if you think your business is too small and their methods won’t apply, then I strongly encourage you to catch this week’s episode of The Wealthy Contractor podcast.

In it, I sit down with Tommy Mello, the founder and CEO of A1 Garage Door Service, the largest non-franchise residential garage door company in the US, operating in 43 markets across the country.

Tommy is also the author of Home Service Millionaire and Elevate, and host of The Home Service Expert podcast.

Tommy isn’t just running a $250 million business—he’s doing it with nearly 25% net profit! In this powerful episode, he unpacks the exact systems, compensation methods, and mental frameworks that helped him create his behemoth.

Together, he and I talk about why it's actually not hard to double, triple, or quadruple your business when you're still small.

We also share how to hire smarter, the best ways to manage your time as an owner, and how to create equity incentives that drive next-level loyalty.

Additionally, we discuss:

• Why most contractors lose money without realizing it
• The equation that predicts revenue, capacity, and ROI
• What holds owners back from “just doing it” when they finally get the advice they need
• Why the phrase "I buy how I want to be bought from" might reveal a lot about you
• Why MC Hammer went broke

If you’re ready to leave the grind behind, then don’t miss this episode.

Tune in now for more!

Key Takeaways:

Introduction (00:00)

Meet Tommy (00:48)

Why you need to plan for the end (06:10)

Why some people work fast and some don’t (12:43)

Why you need to fail forward (19:38)

The five Fs (27:03)

How to be a people’s leader (35:44)

How to make $10 million (43:31)

The numbers don’t matter, the strategy does (55:52)

Additional Resources:

⚡ Learn more about Tommy’s work: https://www.tommymello.com/

⚡ Get your copy of Tommy’s book, Elevate: https://angels.homeservicemillionaire.com/order-537068861647523872885

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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 235: Most people, entrepreneurs and home improvement business owners included, believe that success is the secret to happiness.

But what if it was the other way around?

What if cultivating a positive mindset and a happy outlook is the key to achieving everything you want in life?

This is exactly what I discuss in this week’s episode of The Wealthy Contractor alongside my guest Briana Hetherington.

Briana is the founder of Altruistic Advisory and a mindset and business consultant who specializes in home improvement companies. She is a certified life coach and an Orange Frog workshop trainer, helping entrepreneurs develop positive psychology principles in business and leadership.

In this episode, Briana and I delve into the psychology of success and the Orange Frog concept, which teaches how positivity and mindset shape business outcomes in very pragmatic ways.

Together, we’ll be discussing:

• The key psychological factors that determine success (and how)
• Harvard studies on the advantages of positive mindset and its effects on performance
• The role gratitude actually plays in financial growth
• Shifting through different phases of leadership as your business grows
• Practical ways business owners can reprogram their brains

… and so much more!

If you’ve ever felt stuck or unhappy in your business, struggled with self-doubt, or been crippled by stress, this is THE episode for you, so make sure not to miss it.

Are you ready?

Let’s dive in.

Key Takeaways:

Introduction (00:00)

Meet Briana (01:48)

Orange Frog theory? (02:52)

The power of perspective (07:04)

How our belief systems shape our world (16:08)

A quick exercise for you (19:42)

How happiness fuels success (23:10)

Five healthy habits for happiness (26:56)

The importance of social investment (37:53)

Additional Resources:

⚡ Connect with Briana on LinkedIn: https://www.linkedin.com/in/briana-hetherington-b417077b/

⚡ Learn more about Altruistic Advisory: https://www.altruisticadvisory.com/

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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!