• TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals

  • Aug 21 2024
  • Length: 30 mins
  • Podcast

TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals

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  • Summary

  • Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.

    In this episode, we discuss:

    • Gisela’s 3 Cs for TikTok success
    • What you need to know about ad length
    • Tracking performance with custom metrics

    Dive in:

    [05:02] Focus on authentic, attention-grabbing TikTok creatives.

    [06:33] Grab attention, retain interest, end with action.

    [10:21] TikTok offers unique advertising and creative tools.

    [14:32] TikTok offers TTCX for ad creatives.

    [17:29] Understand audience, create community, advertise product effectively.

    [19:56] Ad length based on age range.

    [27:41] Insider Tips from Gisela!

    Find the notes here: https://keepopt.com/218

    Discover Social Snowball >> https://keepopt.com/snowball

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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