Here’s why tariffs aren’t the problem. Because there’s always someone who’s buying. Sometimes it’s harder to find them. Sometimes it’s easier to find them. So if, as a result of tariffs or anything else, it’s going to be harder to find people, we understand that. But it doesn’t mean that business is over and it […]

It’s no fun when clients shop your ideas. If you ever came up with a brilliant idea for a promotion, only to have a prospect think it over, say they’d get back to you, but then ghost you and buy it from someone cheaper, you know the pain of being the unpaid consultant in the room. […]

Want to stop undercharging and get paid what you’re worth? In our last episode, we talked about the dangerous disconnect between effort and results. How being busy isn’t the same as being profitable, and why aligning your actions with your outcomes is the only sustainable way to grow. But what happens when you do align […]

Busy doesn’t equal profitable. We got a lot of great feedback from our last episode, in which we talked about how many business owners still cling to outdated methods that used to work, but don’t work anymore. We addressed the hard truth that more of the wrong activity won’t fix a broken approach. We looked […]

Time for a shift in your business? There was a period of time when getting print and promotional product clients was a lot easier. People loved and appreciated your work. They answered and returned your phone calls. They placed orders proactively. Sometimes they even referred enough new clients that your customer base practically grew all […]

Arguing with reality in business is a huge waste of time. If you’ve got clients who are in that head space where they’re sort of scared, they’re not quite sure what to do next. If you call them and you’re in that same head space, then you’re not helpful to them. But if you call […]

We’ll say things like, “oh man, there’s just so much going on. I’m so busy. I’m just busy, busy, busy every day.” When you’re saying that sort of thing, it’s a strong indication that you’ve got a bunch of unfinished business. You’ve got open loops, and maybe you’re not capturing it. David: Hi, and welcome […]

I’ve been having conversations over the past couple of weeks about this very topic of creating certainty in uncertain times. So much of it boils down to the specific steps I can put in place in my business. Reach out to the right people, say the right things, in the right order, consistently. That will not […]