• A Moment I'll Never Forget: The Power of PSAs
    Apr 26 2025

    This week, we look at public service announcements.

    PSAs have to compete with - not just other PSAs - but with all other commercials out there.

    And do it with an iota of the budget. It requires exceptional creativity.


    We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors.


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    Hosted on Acast. See acast.com/privacy for more information.

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    27 mins
  • Brand Strategist & Author Peter Wilken
    Apr 24 2025
    Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building.

    Hosted on Acast. See acast.com/privacy for more information.

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    55 mins
  • Interview with Author & Arkells Frontman Max Kerman
    Apr 22 2025
    Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin.

    Hosted on Acast. See acast.com/privacy for more information.

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    46 mins
  • Brand, James Brand
    Apr 19 2025

    It was big news recently that Amazon is taking over creative control of the James Bond franchise.

    So this week, we look at how James Bond has been employed to pitch products over the years.

    From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy.

    And even the Bond villains have been hawking products.


    Hosted on Acast. See acast.com/privacy for more information.

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    29 mins
  • Commercial Outtakes & Bloopers
    Apr 12 2025

    This week, we have some fun and listen to commercial outtakes.

    Just like the movies, there are multiple takes, lots of pressure, and mistakes happen.

    Sometimes actors get the words all mixed up to hilarious results.

    Sometimes celebrities have melt-downs.

    And sometimes professional actors just break down in a fit of the giggles.


    Hosted on Acast. See acast.com/privacy for more information.

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    27 mins
  • Two Minutes For Looking So Good: Star Athlete Endorsements
    Apr 5 2025

    This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.

    We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite.

    We’ll look at a powerful Nike commercial Serena Williams did about women in sports.

    And we’ll talk about what it took to put quarterback Joe Namath in pantyhose.


    Hosted on Acast. See acast.com/privacy for more information.

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    28 mins
  • Busiest Day Of The Year
    Mar 29 2025

    This week, we ask an interesting question:

    What is the busiest day of the year for pizza delivery companies, Airbnb, Emergency Rooms, Maternity Wards, restaurants and dating apps?

    What is the busiest day of the year for weddings?

    And what is the busiest day of the year for… plumbers?

    It’s all fascinating – and often very surprising.



    Hosted on Acast. See acast.com/privacy for more information.

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    27 mins
  • Brand Envy #Canada
    Mar 22 2025


    This week, we thought it would be timely to retrieve this episode from our archives. A Brand Envy episode in celebration of Canadian brands. We’ll look at what may be the most successful global retailer Canada has ever built, a television pioneer worshipped and revered by generations of Canadians and a world-class brand that operates out of the smallest village in New Brunswick. We’ve certainly bred some amazing brands up here in the Great White North.


    Hosted on Acast. See acast.com/privacy for more information.

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    27 mins
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