Send us a text

What if two childhood best friends could harness their unique cultural experiences to revolutionize mental health support for young, diverse communities? Meet Victor Arias and Dan McSwain, the dynamic duo behind Mente, a transformative youth community brand. Rooted in their bicultural Mexican-American upbringing in Dallas, Victor and Dan offer a fresh perspective on leveraging Latino culture's influence to create genuine mental health solutions. Dive into their journey from being known as "Los Gemelos" to becoming pioneers in culturally sensitive mental health advocacy.

In a world where the pandemic tested our mental resilience, learn how Victor and Dan responded by founding Mente with a mission to bridge the trust gap between traditional institutions and younger generations. Their approach is not just about providing resources but also about fostering community through authentic engagement. Delve into how they strategically launched their movement in Phoenix, Arizona, tapping into the city's vibrant demographic and engaging audiences through events like music festivals and comedy shows. Discover how they use both online content and real-life interactions to make mental health support relatable and accessible.

Victor and Dan's story is a testament to the power of authenticity in entrepreneurship. Hear firsthand how embracing self-reflection and betting on oneself can lead to impactful community building and personal growth. They're not just offering advice; they're living it. Be inspired as they share their experiences and invite you to connect with Mente, explore collaborations, and join their mission to improve lives. This is a conversation filled with passion, insight, and a call to action for anyone looking to make a positive difference in their community.

ABOUT VICTOR AND DAN

Victor Arias and Dan McSwain are childhood best friends from Dallas, TX raised in bi-cultural Mexican American households. Victor has a background in Public Relations and expertise in Latino audience engagement. Dan has a background in politics as well as tech startups.

Dan McSwain: 20 years in politics and start ups, focus on young diverse audiences. Part of Obama 2008 HQ new media team and Obama administration. Political and philanthropic experience and networks lead to initial investment.

Victor Arias: 20 years in elite, multicultural PR world. Focus on connecting legacy consumer brands with young, discerning, Latino audiences. Expertise in audience sentiments and behaviors for hard-to-reach demographic groups.

LINKS & RESOURCES

• Visit Mente’s Website
• Follow Mente on Instagram
• Find Mente on TikTok
• Connect with Victor on LinkedIn
• Connect with Dan on LinkedIn

Send us a text

Ever wondered how to make every moment count? Join us as we chat with Jacob Barnes, a software engineer turned entrepreneur, who, alongside his twin brother, developed FlowSavvy. Jacob shares his journey from the tech world to entrepreneurship, driven by a passion for optimizing time—a resource he believes is precious not just in business, but also in personal life. His unique perspective, shaped by personal experiences, offers valuable insights for anyone looking to live a more fulfilling life. Through this conversation, you'll gain a deeper understanding of how spending time wisely can transform your routine and relationships.

Discover the magic behind FlowSavvy, a groundbreaking tool that seamlessly integrates to-do lists with calendars, acting like an automated personal executive assistant. Learn how its innovative features, such as automatic color-coding, provide visual cues for task urgency, allowing you to prioritize effortlessly. Jacob walks us through the challenges of maintaining a consistent schedule and how tools like FlowSavvy can enhance productivity by providing clear, actionable plans for managing weekly tasks. This is a must-listen for those striving to streamline their schedules and boost efficiency.

As we wrap up, Jacob delves into the importance of strategic feature selection and user feedback in software development. He sheds light on how FlowSavvy transitioned from relying solely on qualitative feedback to embracing data-driven A-B testing to refine its offerings. Jacob also discusses the evolving role of AI in productivity apps, emphasizing the balance between innovative solutions and reliable algorithms. Tune in to learn how strategic decisions and user insights drive FlowSavvy's success in the competitive productivity app market.

ABOUT JACOB

Jacob Barnes is a software engineer turned entrepreneur who is passionate about using time effectively to create a fulfilling and rewarding life. He got his start in entrepreneurship at 22 years old working on a side project with his twin brother to address their own time management pain points. Now, 5 years later, that side project has turned into their full-time job. Through his work, Jacob shares his passion for living intentionally and helps others do the same.

LINKS & RESOURCES

• Visit FlowSavvy’s Website
• Download the FlowSavvy App on Apple Store
• Download the FlowSavvy App on Google Play
• Connect with Jacob on LinkedIn

Send us a text

Curiosity and passion are the driving forces behind entrepreneurial success, and Jennifer Sconyers is living proof. Our latest episode features Jennifer, the visionary founder of Abundance Leadership Consulting, who transitioned from the high-stakes world of politics, public policy, and television to fulfilling her entrepreneurial dreams. With nine successful years to her name, Jennifer shares her journey of persistence and self-transformation, offering a unique perspective on the power of following one's passion to create meaningful impact. Her story is a powerful reminder that resilience and dedication can turn dreams into reality.

We also unpack the intricacies of team dynamics and leadership. Jennifer provides a deep dive into aligning individual motivations with team values, stressing the significance of a systemic approach to leadership that takes into account the broader organizational ecosystem. From translating mission statements into actionable everyday practices to the importance of making values a living part of team culture, this episode highlights how effective leadership can transform organizational environments into thriving, harmonious hubs of progress and innovation.

Jennifer's insights extend to the realm of organizational culture, exploring the challenges faced by leaders in fostering growth amid resistance to change. She discusses the importance of confronting difficult truths and addressing pain points like talent retention, especially among diverse groups. With her emphasis on honest, compassionate coaching, Jennifer sheds light on strategies that navigate complex organizational issues, paving the way for sustainable improvement. This episode is not just a conversation—it's a lesson in leadership and organizational excellence, infused with Jennifer's hard-earned wisdom and dedication.

ABOUT JENNIFER

Jennifer Sconyers founded Abundance Leadership Consulting to facilitate connections and to break down systems hampering social impact. Her entrepreneurial journey was born out of her own experiences of feeling overworked, stressed, and isolated in previous roles. Having worked over 20 years in for-profit and national nonprofit sectors that provided different forms of client engagement and training, Jennifer saw how organizations were often hindered by disconnects. This inspired her to found ALC to help organizations and teams not just perform better, but to see themselves as part of a larger community ecosystem.

LINKS & RESOURCES

• Visit Abundance Leadership Consulting’s Website
• Subscribe to Jennifer’s YouTube Channel
• Connect with Jennifer on LinkedIn
• Follow Abundance Leadership Consulting on LinkedIn

Send us a text

Meet Noelle Jackson, the inspiring force behind Miami's Office Logic, a hub for innovation and collaboration. Born in Jamaica, Noelle's journey to the forefront of Miami's tech scene is fueled by her father's early encouragement to dream big and embrace her visionary ideas. In our conversation, Noelle reveals how her optimistic mindset and abundance mentality have been pivotal in her success, from managing a janitorial company for nearly two decades to creating a thriving co-working space. She shares her personal experiences and insights, showing how resilience and determination have helped her navigate the ups and downs of entrepreneurship, including moments when investor support faltered.

Embark on a journey through Noelle's vision of building inclusive business communities that span beyond Miami. She believes in the power of bringing people from diverse backgrounds together in a space where creativity and innovation can flourish. Noelle's dedication to inclusivity is evident as she discusses the importance of connecting often isolated communities to foster a supportive environment. Her efforts have led to vibrant collaborations, such as international art projects, within her co-working hub, creating a nurturing space where everyone feels welcomed and valued.

Noelle's global aspirations shine as she shares her plans for an expansive innovation park that aims to revolutionize the entrepreneurial landscape. Her dream includes partnerships across continents, with co-working spaces in South America and innovation centers in Africa and Europe. She emphasizes the transformative power of belief and self-confidence for entrepreneurs. As you engage with this episode, Noelle invites you to connect with her and take part in the thriving community at Office Logic. Whether you're an aspiring entrepreneur or seasoned business owner, the stories and insights shared here promise to inspire and empower you to pursue your own vision with unwavering confidence.

ABOUT NOELLE

Noelle Jackson is a dynamic entrepreneur and the visionary founder of Office Logic, a premier hybrid-coworking space in Miami, Florida. Born in Jamaica, she combines her accounting background with a lifelong entrepreneurial spirit, having successfully managed multiple ventures. Before founding Office Logic, Noelle owned a custodial service business serving Miami's iconic buildings. Recognizing the need for a centralized hub to support the city's growing tech and business community, she launched Office Logic in late 2022. The 24,550-square-foot space quickly became a cornerstone of Miami's tech scene, hosting organizations like Lightship Capital and Venture Miami. The facility features traditional offices, dedicated desks, a coworking area, podcast studio, training room, phone booths, and collaborative spaces. Its strategic location near major Miami landmarks and business districts makes it an ideal innovation hub. Driven by her own entrepreneurial journey, Noelle is dedicated to making Office Logic the go-to destination for founders at every stage, offering essential resources and a supportive community.

LINKS & RESOURCES

• Visit The Hub @ Office Logic’s Website
• Follow The Hub @ Office Logic on Instagram
• Connect with Noelle on LinkedIn

Send us a text

Dr. Lizzy Johnson's remarkable journey is nothing short of inspiring. Born into challenging circumstances, she found her path through the power of education, transforming adversity into a beacon of hope for many. In our latest episode, she shares how her passion for history and education led her from Texas Tech University to becoming the CEO of Transcend4. Her story is a testament to resilience, as she discusses the intricate dance of driving innovation in the educational sector and the significant impact her work has on students and institutions.

We explore the complex landscape of educational change and the hurdles that come with it. Resistance often comes from unexpected quarters—adults who fear change more than the students themselves. Dr. Johnson shines a light on the essential strategies for navigating these challenges, emphasizing the importance of conducting thorough needs analyses and building trust with stakeholders. With a foundation built on collaboration, communication, critical thinking, and creativity, Transcend4 is redefining how educational institutions can transform to better serve their students.

Looking toward the future, we discuss the evolving role of public education in preparing students for life beyond graduation. The conversation delves into the necessity of diverse educational pathways and the ever-growing importance of highly qualified teachers who can adapt to modern demands. Dr. Johnson also imparts invaluable entrepreneurial advice, underscoring the significance of staying true to one's ethical compass. Authenticity, she argues, is key to long-term success and integrity in any professional journey. Join us for this enlightening discussion and discover how Dr. Johnson's experiences are paving the way for the future of education and entrepreneurship.

ABOUT DR LIZZY

Dr. Lizzy Johnson has served in Texas public education since 1996, beginning as a middle school History teacher in Denton. Throughout her career, she has worked in rural, suburban, and urban districts across Texas in various leadership roles. Now, as CEO of TransCend4, she provides strategic support to school districts and organizations. Dr. Johnson developed the Collaborative Visioning Framework to help organizations shape their future goals. Her client portfolio includes school districts, architects, construction managers, and software companies. Her expertise in forward-thinking initiatives and future visioning work has made her a valued consultant across industries. She holds a Doctorate in Educational Leadership and a Masters in Educational Administration from the University of North Texas, along with a Bachelors in History from Texas Tech University. Based in Denton, Texas, her proudest role is being mom to daughter Kloe, who will attend the University of Texas's Moody College of Communications in Fall 2024.

LINKS & RESOURCES

• Visit Transcend4’s Website
• Follow Transcend4 on X
• Find Transcend4 on Facebook
• Follow Transcend4 on Instagram
• Connect with Dr. Lizzy on LinkedIn

Send us a text

Discover the inspiring story of Dillon Hill, the head of growth at Cosmoforge, who turned personal challenges into a mission-driven career. From his roots in a family-run business to founding a charity for kids in hospitals at just 17, Dillon's journey is packed with lessons in resilience and innovation. When faced with a friend's terminal cancer diagnosis, he led a life-saving viral campaign, showcasing the incredible power of leveraging marketing for good. Join us as we unpack his journey and explore how blending entrepreneurship with purpose can create profound change.

Ever wondered how rejection can be a launchpad for success? In this episode, we explore unconventional entrepreneurial strategies that transform potential failures into unexpected wins. We break down the milestones in a business journey, like hitting the $1 million revenue mark, and share insights on setting realistic, data-driven goals. Focus is key, and we reveal how distractions can hamper revenue growth and why understanding current capabilities is crucial for sustainable progress.

Marketing isn't what it used to be, and with AI tools like ChatGPT entering the scene, the landscape is rapidly changing. We discuss the evolving role of AI in marketing, balancing technological advancements with irreplaceable human insights. Learn about hands-free marketing strategies that operate like a business co-founder and how to tailor marketing tactics for maximum engagement. With an emphasis on data analytics and self-awareness, this episode is packed with actionable advice for anyone looking to navigate the complexities of modern entrepreneurship.

ABOUT DILLION

Dillon Hill has 10+ years of marketing experience working with small to enterprise-sized businesses. His career really took off when he dropped out of college to create a foundation in the hour of his friend, who was diagnosed with terminal cancer. The foundation amassed over 200m views and broke 3 world records. Now, Dillon's taking what he learned about explosive growth and helping other companies dream big. Dillon holds a Masters in Business Administration from the University of California, Davis.

LINKS & RESOURCES

• Visit Cosmoforge’s Website
• Connect with Dillon on LinkedIn

Send us a text

Ever wondered how a chance encounter can launch an extraordinary career? Ginny Van Doren-Truong’s journey from a serendipitous moment at a Carrie Underwood meet and greet to founding her own agency, Backstage Event Marketing, is nothing short of inspiring. With over 15 years in the live entertainment industry and more than 800 successful events under her belt, Ginny shares her secrets to turning events into powerful tools for business growth and community engagement. Her story is a testament to the transformative potential of event marketing in building the know, like, and trust factor among audiences.

Ginny opens up about the art of organizing impactful events, focusing on strategies for both free and low-cost gatherings. From tracking attendance for sponsorship opportunities to deciding whether an event should be ticketed, she provides actionable insights for every stage of event planning. Learn how creative pre-show engagements, like a 1920s-themed happy hour or school visits by the Harlem Globetrotters, can skyrocket ticket sales and audience interest. Ginny's experiences demonstrate the power of experiential marketing, offering listeners a treasure trove of ideas to create memorable and effective promotional activities.

Our conversation extends into the realm of comprehensive event marketing strategies, where we discuss the intricacies of balancing organic and paid advertising, and the role of media partnerships. Unique promotional activities, like the cowboy name game, are highlighted as innovative ways to engage audiences without being too salesy. The episode also touches on the influence of mentorship and relationship-building in the entrepreneurial journey, with Ginny offering a sneak peek into her upcoming resources, including a webinar and online course. Join us for an episode rich with insights, stories, and strategies that promise to elevate your event marketing game.

ABOUT GINNY

Ginny Van Doren-Truong is a seasoned marketing professional with over 15 years of experience in the live entertainment industry, spanning both venue and promoter perspectives. After serving as Director of Marketing at the Wagner Noël Performing Arts Center and promoting more than 800 shows across venues ranging from 1,800 to 15,000 seats, she founded Backstage Event Marketing in 2023.

Since launching her agency, Ginny has secured major contracts with Ector County Coliseum and Odessa Arts, where she heads First Friday ODTX and oversees their quarterly magazine, Beacon West. Her portfolio includes marketing over 20 shows in Midland, Odessa, and the Houston area in the past 16 months.

Building on her decade with ASM Global, Ginny has developed a robust contractor network and practical tools to streamline event marketing and boost ticket sales. Her journey from employee to business owner exemplifies her expertise in "getting butts in seats" and elevating live events.

LINKS & RESOURCES

• Visit Backstage Event Marketing’s Website
• Join the Event Marketing Essentials Zoom workshop by Backstage Event Marketing on Tuesday, March 11, 2025, at 6 PM CT and use the code W2E to get $10 off (This offer cannot be combined with another offer or on a prior purchase. Sales end at 5 PM CT on March 11, 2025).
• Connect with Ginny on LinkedIn

Send us a text

Ever wondered how to stay ahead in the fast-paced world of digital marketing? Join us for an enlightening conversation with Justin Green, the innovative mind behind Growth Factor. Justin shares his compelling journey from the tactical and defense industry to becoming a leader in the digital marketing sphere. You’ll learn the secrets of crafting an omni-channel marketing strategy that deftly integrates paid media, SEO, and web development for measurable success. Discover how businesses, regardless of size, can navigate the erratic world of social media algorithms and optimize their marketing efforts for sustainable growth.

Gain insights into maximizing customer lifetime value amidst increasing customer acquisition costs. Justin uncovers the critical components of a holistic approach to conversion rate optimization, emphasizing advertising as a long-term growth strategy rather than just a tool for immediate sales. Through the use of platforms like Klaviyo and OpenSend, you’ll see how businesses can enhance customer engagement and retention, tailoring strategies to the unique goals of any enterprise. Whether you're a budding brand or a large corporation, Justin's advice ensures your marketing strategies are not only effective but also adaptable to the ever-changing digital landscape.

Finally, journey with us through the intricacies of effective traffic generation and user experience in digital marketing. Justin shares valuable lessons from his personal experience managing a campaign crisis, emphasizing the importance of persistence and strategic partnerships. As he recounts his transition from director of operations to CEO, his story becomes a testament to embracing risk with a solid contingency plan. With his insights and our engaging discussion, you’ll walk away inspired to approach digital marketing with renewed vigor and a clear path to growth.

ABOUT JUSTIN

Justin Green is an accomplished entrepreneur and digital marketing expert, serving as the Founder and CEO of Growth Factor, a leading digital marketing agency specializing in scaling businesses through innovative paid media, SEO, and web development strategies. With over a decade of experience, Justin has built Growth Factor into a trusted partner for companies seeking high-performance marketing solutions that deliver measurable growth. Under his leadership, Growth Factor has consistently driven outstanding results for its clients, leveraging data-driven insights and cutting-edge digital tools to optimize marketing campaigns and enhance brand visibility. Justin's strategic vision and hands-on approach have enabled businesses to scale their operations and increase market share in highly competitive industries. With a deep understanding of digital trends and business dynamics, Justin excels in building teams that thrive on innovation and execution, helping companies navigate today's digital landscape while driving transformational growth.

LINKS & RESOURCES

• Visit Growth Factor Company’s Website
• Follow Growth Factor Company on Instagram
• Connect with Justin on LinkedIn