Summary

In this conversation, Chris Simmance interviews Mike, an account executive from Channable, a multi-channel e-commerce platform. They discuss the importance of being data-driven in the agency world and how Channable helps agencies optimize their performance. Mike emphasizes the need for agencies to constantly innovate and stay ahead of the competition. He also highlights the value of Channable's features, such as feed management, PPC automation, and image editing. The conversation touches on the challenges agencies face, the importance of data analysis, and the benefits of being part of Channable's agency partner program.

Takeaways

Being data-driven is crucial for agencies to succeed in the e-commerce industry.

Channable offers a range of features, including feed management, PPC automation, and image editing, to help agencies optimize their performance.

Innovation and staying ahead of the competition are key factors for agency success.

Channable's agency partner program provides additional benefits, such as exclusive events and co-marketing opportunities.

Agencies need to constantly analyze data and make data-driven decisions to improve client performance and retain clients.

Chapters

00:00 Introduction and Overview of Channable

02:50 The Importance of Being Data-Driven

07:57 Channable's Features for Performance Optimization

12:14 Innovation and Staying Ahead of the Competition

21:29 Articulating Data and Making Data-Driven Decisions

Summary

Ollie Heum, the Creative Director of Prosper, a growth agency based in Manchester, discusses his journey in the agency and shares insights on managing and growing a business. He emphasizes the importance of finding a niche and being passionate about it, as well as the value of having a clear vision and effective communication within the team. Ollie also highlights the shift from focusing solely on running ads to taking a holistic approach and solving problems for clients. The conversation touches on topics such as operational management, onboarding processes, and the benefits of using tools like ClickUp.

Takeaways

Find a niche that you are passionate about and double down on it.

Having a clear vision and effective communication within the team is crucial for success.

Shift from focusing solely on running ads to taking a holistic approach and solving problems for clients.

Use tools like ClickUp to streamline operational management and improve communication and efficiency.

Chapters

00:00 Introduction and Sunny Spirits

04:01 Successes and Lessons Learned

06:09 Advice for Younger Self

08:52 Supporting Each Other as Founders

09:50 Regrets and Key Business Practices

12:27 Operational Management with ClickUp

15:21 The Importance of Onboarding and Communication

16:21 Advice for Starting an Agency

19:26 Closing Remarks

Summary

In this conversation, Chris Simmance interviews Harry Sanders, the founder of StudioHawk, an SEO agency. They discuss the differences in the SEO landscape between the UK, Australia, and the US, with a focus on digital PR. Harry shares his insights on the challenges of scaling a business, the importance of focusing on your zone of genius, and the need for continuous learning and adaptation. He also talks about his personal growth as a leader and his involvement in philanthropic endeavors. The conversation ends with a discussion on the future plans for StudioHawk in each market.

Keywords

SEO, digital PR, scaling a business, leadership, philanthropy

Takeaways

The SEO landscape is fairly similar globally, but there are some differences in specific areas like digital PR.

Scaling a business requires strategic thinking, focusing on your zone of genius, and adapting to industry trends.

Leaders should prioritize personal growth, philanthropy, and making a positive impact.

StudioHawk is focused on expanding in the UK, building a presence in the US, and solidifying its position in Australia.

Chapters

00:00 Introduction and Catching Up

06:19 Scaling a Business and Challenges

10:48 Future Plans for StudioHawk

Sound Bites

"The UK is a lot further ahead on things like digital PR... Australia is still learning what the hell DPR is."

"Who cares about the facts when you get a backlink?"

"To get from one level of growth to the next is almost twice as hard."

Summary

Patrick, the co-founder and CEO of Sitebulb, discusses the value of Sitebulb for SEO agencies and the importance of clear explanations in audits. He highlights the need for efficiency and proactivity in agencies and the benefits of Sitebulb's prioritization feature. Patrick also shares a funny feature request and emphasizes the importance of effective communication in agencies. He concludes by discussing the challenges of overcoming switching costs and the need for agencies to adapt and choose the right tools.

Takeaways

Sitebulb is a website auditing tool designed to make audits easier and more efficient for SEO agencies.

Clear explanations and prioritization are crucial in audits to help agencies communicate effectively with clients and developers.

Efficiency and proactivity are key traits of successful agencies, and Sitebulb helps agencies achieve these goals.

Effective communication, both within the agency and with clients, is essential for implementing audit recommendations and improving websites.

Chapters

00:00 Introduction and Elevator Pitch

03:01 Sitebulb's Value for SEO Agencies

04:12 Sitebulb's Focus on Website Audits

06:04 The Importance of Clear Explanations in Audits

07:25 Training and Communication in Agencies

09:08 Efficiency and Proactivity in Agencies

10:43 The Tangible Benefits of Sitebulb

11:43 Weirdest or Funniest Feature Request

13:08 Prioritization and Efficiency in Website Audits

14:54 Choosing the Right Rabbit Hole in Audits

15:48 Effective Communication in Agencies

20:08 Overcoming Switching Costs in Agencies

23:06 Adapting and Choosing the Right Tools

Summary

Seb from Soba Private Label shares his journey from being an in-house marketer to starting his own agency. He discusses the challenges of transitioning to agency life and the importance of positioning and copy for agencies. Seb also shares the lessons he has learned in the first year of running his agency and offers advice for those starting their own agency. He emphasizes the need for cash flow, watertight contracts, and direct debits. Seb also highlights the importance of seeking support and advice from the startup community and the value of productized services. He concludes by sharing his vision for the future of Soba Private Label.

Takeaways

Transitioning from in-house marketer to agency owner can be challenging, but it offers new opportunities for growth and learning.

Positioning and copy are crucial for agencies to differentiate themselves and attract the right clients.

Having a productized service with its own brand can make it easier to sell and deliver tangible results to clients.

Qualifying leads and finding the right fit is essential for agency success and long-term client relationships.

Seeking support and advice from the startup community can provide valuable insights and help navigate the challenges of running an agency.

Chapters

00:00 Introduction and Background

02:07 Transition from In-house Marketer to Agency Owner

04:22 Soba Private Label: Positioning and Copy for Agencies

05:19 Lessons Learned in the First Year of the Agency

07:19 Advice for Starting an Agency

09:17 Seeking Support and Advice from the Startup Community

11:08 The Importance of Productized Services

13:21 The Challenge of Delivering Invisible Services

14:19 Qualifying Leads and Finding the Right Fit

19:33 The Future Vision for Soba Private Label

Chris Simmance, The Agency Accelerator, speaks with Ginny Nicholls from Interim Digital on the digital agency podcast, delving into the transformative world of agency growth through external partnerships. They explore the unique model of Interim Digital, a collective of seasoned agency freelancers, and its mission to bolster agencies with senior-level support on demand. The conversation illuminates the evolving agency landscape, highlighting the strategic advantage of integrating freelance expertise to enhance capacity and skill sets without the commitment of full-time hires. Nicholls shares insights on the genesis of Interim Digital, born from a blend of agency experience and freelance flexibility, aiming to bridge the gap between agencies and high-calibre freelancers. They discuss the challenges and opportunities in fostering successful collaborations, emphasizing the importance of cultural fit, communication, and mutual respect to unlock a synergy that propels agency growth and innovation.

Summary

In this episode, Chris Simmance interviews Rin Hamburgh, the founder of RH and Co., a strategic brand copywriting agency. Rin shares her journey of starting and growing her agency over the past seven years. She emphasizes the importance of working with expert-led businesses and the value of industry expertise in content creation. Rin also discusses the challenges of AI in the industry and the need for human expertise. She highlights the process of strategic brand copywriting and the importance of listening to experts. Rin shares her experiences of resilience and continuous improvement in agency ownership. She advises aspiring agency leaders to examine their motives and have a clear vision for their agency. Rin also emphasizes the significance of hiring the right people and learning from mistakes. She cautions against focusing on vanity metrics and encourages agency leaders to prioritize profitability.

Takeaways

Working with expert-led businesses and industry expertise is valuable in content creation.

Human expertise is still essential despite the rise of AI in the industry.

The process of strategic brand copywriting involves listening to experts and creating useful content.

Resilience and continuous improvement are crucial in agency ownership.

Examining motives and having a clear vision for the agency is important.

Hiring the right people and learning from mistakes are key to agency success.

Vanity metrics should not be the sole focus; profitability should be prioritized.

Chapters

00:00 Introduction

01:02 Rin Hamburgh and RH and Co.

02:08 Expert-led Businesses and AI

03:20 The Process of Strategic Brand Copywriting

04:49 The Success and Challenges of the Past Seven Years

06:32 Continuous Improvement and Resilience

08:42 Advice for Starting an Agency

13:08 The Importance of Hiring the Right People

14:28 Learning from Mistakes and Structuring the Agency

19:31 Examining Motives and Having a Vision

22:23 The Pitfalls of Vanity Metrics

22:50 Conclusion

Summary

In this podcast episode, Chris Simmance interviews Mark Colgan, an agency advisor and partner, about his experience in B2B sales and marketing. Mark shares his insights on building a pipeline and seeing results, as well as the value of working with agencies. He emphasizes the importance of onboarding and communication with clients, and highlights the need for agency owners to have confidence in their services and selling abilities. Mark also discusses his opinions on AI copywriting tools and the misconception of needing a high volume of leads. Overall, the conversation provides valuable advice and lessons for agency owners.

Takeaways

Understanding the ideal customer profile is crucial for building a pipeline.

Focus on the closest opportunities in the pipeline and follow up with past business.

The handover process and onboarding experience can make a significant impact on client satisfaction.

Confidence in selling and the service being offered is key to success.

Beware of the misconception that a high volume of leads is necessary for agency growth.