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In his 1966 book, The Night Battles, Italian historian Carlo Ginzburg detailed the lives of peasant people who were marginalized in their own society and have been all but forgotten in ours. He created a new school of study, microhistory, which has influenced thinkers from a range of different disciplines. The Night Battles looks at the witch trials of a small group of peasants in 16th-century Italy who believed they turned into animals at night to ward off evil spirits and safeguard their crops.

German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline. Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto.

Published in 1974 in the journal Science, the article Judgment Under Uncertainty had a profound impact across the social sciences. Two relatively young Israeli psychologists were challenging the leading ideas about human thought. For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. Homo economicus was logical and conscientious.

First published in 1973, Albert Bandura's Aggression: A Social Learning Analysis is a groundbreaking work that helped lay the foundations of the discipline of social psychology. Much of what we now know about the influences of the early childhood environment on delinquency and anti-social behavior can be traced back to Bandura's work. In the book, he uses the subject of aggression to demonstrate and explore the usefulness of what is called social learning theory.

What might society look like if we were brave enough to emerge fully from the shadow of the Christian God? The German philosopher Friedrich Nietzsche explores this intriguing question in his 1886 work, Beyond Good and Evil. Going further, Nietzsche then asks of his "philosophers of the future" that they take on the challenge of supplying humanity with new ideals to live by.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

Geneva-born thinker Jean-Jacques Rousseau's famous work of political philosophy from 1762 is based on a give-and-take theory of the relation between individual freedom and social order: the social contract that gives the work its name. Rousseau thinks about the issue by starting with what is known as the state of nature, a lawless condition where people are free to do what they like, governed only by their own instinctive sense of justice. People are free, but they are also vulnerable to chaos.

English historian Christopher Hill turned thinking about the English Civil Wars (1642-51) on its head when he published The World Turned Upside Down in 1972. Instead of focusing on power struggles in the upper echelons of English society - on the battle between the monarchy and would-be republicans - Hill looked to develop "history from below", investigating the lives of ordinary people, the way they saw society, and their political hopes for the future.

Social anthropologist Edward Evans-Pritchard wrote Witchcraft, Oracles, and Magic Among the Azande after 20 months' fieldwork with the Azande people of the South Sudan. It became the founding text in the anthropology of witchcraft, and has been hailed as a classic. Although Witchcraft had little impact when it first appeared in 1937, its popularity grew after World War II. Alongside his subsequent work on the Nuer people, Witchcraft established Evans-Pritchard's reputation as an important anthropologist.

In her 1958 article "Modern Moral Philosophy", British philosopher Elizabeth (G. E. M.) Anscombe does nothing less than challenge the very foundations of moral philosophy, the discipline that tries to understand right and wrong action. The article sets out three main ideas. First, that moral philosophy should not be explored until a philosophy of psychology is already in place. Second, that philosophers who do not believe in God should not use ideas about "obligation" and "duty".

The modern world has been marked by a series of immense social revolutions that have transformed the states where they happened. In 1979, American sociologist Theda Skocpol published States and Social Revolutions and examined three of these uprisings: in France at the end of the 18th century, then in Russia and in China in the first half of the 20th century. She pinpointed a number of common factors that affected each of these countries at the time revolution happened.

Politics as a Vocation examines what makes good political leaders and explores the effects of political action on modern societies. On one level it summarizes the political scholarship of one of the founding fathers of social science. On another it reflects a leading German academic and political activist's practical concerns about the future at a time of great volatility following defeat in World War I.

In Citizen and Subject, Ugandan academic and author Mahmood Mamdani challenges dominant views about the crisis of postcolonial Africa. Many studies emphasize that the problems the continent faces are homegrown - the consequence of poor government, widespread corruption, and other local factors. Citizen and Subject challenged these ideas. It argues that the current crisis has come about because of the institutional legacy of colonialism.

When American political scientist Francis Fukuyama published The End of History and the Last Man in 1992, Western liberal democracies seemed to have won the Cold War between the United States and the Soviet Union. Fukuyama believed liberal democracy had triumphed for a reason. Any political system containing "fundamental contradictions," he thought, would eventually be replaced by something else. For Fukuyama, communism was such a system.

American author Daniel Jonah Goldhagen's 1996 work, Hitler's Willing Executioners, is one of the most controversial history books of modern times. While most historians have sought to explain the horror of the Holocaust by focusing on Nazi leaders and their ideologies, Goldhagen set out to investigate whether ordinary Germans enthusiastically embraced their goals. His conclusion: "eliminationist anti-Semitism" - a genocidal hatred of Jews unique to Germany - caused the Holocaust.

American lawyer-turned-sociologist David Riesman published his first book, The Lonely Crowd, in 1950. Aimed at academics, it nonetheless gained a large popular audience. In it, Riesman explores the links between social character - the ways in which members of a society are similar to one another - and social structures. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche.

Reconstruction had the potential to make good on the promise of America's founders, bringing freedom and equality to all. Yet this promise was undermined by defiant Southern whites determined to protect their own privilege. Earlier interpretations of this period often blamed the failures of Reconstruction on black people. But Foner's analysis concluded that Reconstruction was an overall failure because whites prevented African Americans from becoming equal citizens.

According to Aristotle, the ultimate human good is eudaimonia, an ancient Greek word that can be translated as happiness, or flourishing. Eudaimonia comes from a life of virtuous (or good) action. Virtues such as justice, restraint, and practical wisdom cannot simply be taught - they must be developed over time by cultivating virtuous habits. The making of virtuous choices can be developed by using practical wisdom and by recognizing the desirable middle ground between extremes of human behavior.

More than 200 years after Adam Smith published The Wealth of Nations, governments around the world continue to address many of the issues discussed in the book. The most powerful states in the world are still committed to international trade, but questions are repeatedly asked about the role of governments in the economy and the effectiveness of the free market.