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Published in 1974 in the journal Science, the article Judgment Under Uncertainty had a profound impact across the social sciences. Two relatively young Israeli psychologists were challenging the leading ideas about human thought. For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. Homo economicus was logical and conscientious.

Anthropologist Geert Hofstede's 1980 work, Culture's Consequences, was the first study to look at cultural differences using data. The Dutchman took advantage of the enormous global span of his employer, the technology company IBM, to gather survey data in 20 languages and across 70 countries, and to produce a unique study of national values.

In his 2007 book The Black Swan, Nassim Nicholas Taleb says the Black Swans of his title can appear at any time, in the form of financial crises, wars, and other unexpected events that have profound, irreversible consequences. Taleb draws on philosophy, mathematics, economics, and other disciplines to explain in plain English why we seldom prepare for these events adequately. The way our brains process knowledge lull us into believing the future will resemble the past.

Examining 1,200 years of history from the foundation of Charlemagne's Holy Roman Empire to the beheading of King Charles I in England is in itself a mammoth undertaking. But it is the issues explored by German American historian Ernst H. Kantorowicz in his 1957 study The King's Two Bodies that have had a profound effect on the way academics think about the study of history.

Because the potential returns appear to be greater in poorer countries than in the developed world, modern economic theory implies that rich countries should continually invest in poor countries until returns balance out. In fact, this doesn't happen. Economist Robert E. Lucas Jr. asks why in his groundbreaking 1990 article, "Why Doesn't Capital Flow from Rich to Poor Countries?" The question has become known as the Lucas paradox. Lucas analyzes this, focusing especially on the role of human capital.

Max Weber was the first to identify beliefs and practices that influenced economic behavior. He found Catholics generally less motivated to succeed in business than Protestants because of their religious belief that everyone could achieve salvation. The branch of Protestants known as Calvinists, on the other hand, believed God determined everyone's salvation status before birth. Nothing a person might do on earth could save a soul marked for damnation.

English historian Christopher Hill turned thinking about the English Civil Wars (1642-51) on its head when he published The World Turned Upside Down in 1972. Instead of focusing on power struggles in the upper echelons of English society - on the battle between the monarchy and would-be republicans - Hill looked to develop "history from below", investigating the lives of ordinary people, the way they saw society, and their political hopes for the future.

How many books can claim to be so influential as to inspire the development of a whole school of thought? The ancient Greek philosopher Aristotle's Metaphysics did exactly that, laying the foundations for a new branch of philosophy - metaphysics - concerned with the cause and nature of being.

Environmental factors shape our history just as much as - and sometimes more than - human factors. That's the premise of Alfred W. Crosby's 1972 work The Columbian Exchange: Biological and Cultural Consequences of 1492, a key text in environmental history.

US psychologist Abraham Maslow's 1943 essay "A Theory of Human Motivation" established his idea of humanistic psychology as a "third force" in the field. He outlined a new approach to understanding the mind, saying humans are motivated by their need to satisfy a series of hierarchical needs, starting with the most essential first. He thought it important for the advancement of psychology to identify, group, and rank them in terms of priority.

Linguistic structuralism studies the meaning of language based not just on definitions, but also on the relationships of words and sounds to each other. Lévi-Strauss's insight was to see that this concept of structuralism in linguistics could be applied to anthropology as well. He saw that while some cultures are very different from others, they all seem to have certain internal structural relationships in common. By tracing these structures across cultures, he tried to answer nothing less than the eternal question: "What is man?"

Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

In Philosophical Investigations, the Austrian philosopher Ludwig Wittgenstein presents a radical approach to problems in the philosophy of language and the philosophy of mind. In fact, he sets out a radically new conception of philosophy itself. Published in 1953, two years after Wittgenstein's death, many still consider it one of the finest works of 20th century philosophy.

What is the nature of our personal relationship with God? That's the core question of Fear and Trembling. If God asks us to do something we instinctively feel is unethical, must we obey and have faith that he knows best? Examining this question, Danish philosopher Kierkegaard considers the biblical story in which God commands Abraham to sacrifice his only son, Isaac. His unique reading of the story breaks new ground, focusing on our relationship with God at an individual level.

In 1999's Everyday Stalinism, historian Sheila Fitzpatrick rejects the common practice of simplistically treating the Soviet Union as a totalitarian government that tightly controlled its citizens. She takes advantage of vast archives that were released after the Cold War to examine Soviet society "from below" - looking at how ordinary citizens coped with shortages and the general sense of fear created by the state.

Published in 1980, Michael E. Porter's Competitive Strategy went against the accepted wisdom of the time that said firms should focus on expanding their market share. Porter claimed they should, in fact, analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals. Then they could rationally choose one of three "generic strategies" - lowering cost, differentiating their product, or catering to a niche market.

Economist Amartya Sen's 1997 work Development as Freedom presents a "middle way" approach to how we should look at international development, based on the idea that its success or failure cannot be measured by income alone. Having grown up in India, Sen brings his own understanding of what poverty really means to the issue, arguing that above all, the process and goal of development must be human freedom. He backs up this idea through his concept of "capabilities."

One of the most influential books on economics ever written, Thomas Robert Malthus's An Essay on the Principle of Population remains one of the most controversial too. This 1798 work inspired naturalists Charles Darwin and Alfred Russel Wallace to develop the theory of natural selection. But it has also sparked criticism - Karl Marx famously called Malthus a "lackey of the bourgeoisie." Yet this hasn't stopped leading present-day environmentalists from taking up Malthus's ideas.

Bhabha investigates concepts such as "hybridity," the notion that ideas are made up of all the different cultures with which they have contact, and "mimicry," the way in which a person or group adopts an idea from another culture, to express a postcolonial world, where we are all "in between" cultures. These concepts have been important to postcolonial studies, but have also been taken up in such diverse areas as architecture and literature. Although criticized by some for insisting that the written word was as powerful as armed resistance in the struggle against colonizing forces.

In the century before the Black Death swept across the developed world, economic relations flourished between Europe, the Middle East, and Asia. Before European Hegemony looks at this period. Without any dominant power, the world's economy revolved around eight interlocking sub-systems, with the major world cities and towns playing a crucial role in the system as a whole. But as economic activity spread across borders, so did the Black Death.