Cambridge Marketing Handbooks
1 books in seriesPaid Attention Publisher's summary
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Paid Attention
- Innovative Advertising for a Digital World
- By: Faris Yakob
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.
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Change your thinking, change your results
- By Geovanny Reyes on 02-28-22
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Paid Attention
- Innovative Advertising for a Digital World
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 27 mins
- Release date: 02-07-18
- Language: English
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