
Paid Attention
Innovative Advertising for a Digital World
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $20.00
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Matthew Lloyd Davies
-
By:
-
Faris Yakob
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace.
©2015 Faris Yakob (P)2018 Brilliance Publishing, Inc., all rights reservedListeners also enjoyed...








It's one of the most comprehensive thesis about marketing with either past and modern perspectives about advertising, providing countless references to neuroscientific theories, philosophical positions, historical contexts, statistics and even artistic framings. Faris Yakob shows a marvel interdisciplinary knowledge and there's an enormous effort behind this work and thanks to that effort, anybody hoping to start a deep journey or evolve their knowledge about marketing/advertising will end up having clear mental models after reading this book.
In some perspectives it must be consider a must-read by all the marketers and agencies.
Change your thinking, change your results
Something went wrong. Please try again in a few minutes.