Wine Wars
The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
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Narrated by:
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Clinton Wade
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By:
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Mike Veseth
About this listen
Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices.
Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable, McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues.
He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change.
Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.
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Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.
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Everything you need to know about coffee
- By FW1978 on 11-03-18
By: Robert W. Thurston, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Audacity of Hops
- The History of America's Craft Beer Revolution
- By: Tom Acitelli, Tony Magee - foreword
- Narrated by: Mike Chamberlain
- Length: 19 hrs and 46 mins
- Unabridged
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Based on extensive archival research as well as interviews with the movement's key players going back to the 1960s, this acclaimed book is the most comprehensive chronicle yet of one of the most interesting and lucrative culinary trends in the US since World War II. Acitelli weaves the story of the rise of American craft beer into the tales of trends like Slow Food and the rebirth of America's urban areas, and paints an unforgettable portrait of plucky entrepreneurial triumph.
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learned a lot of information
- By Derek b. on 05-19-24
By: Tom Acitelli, and others
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The Juice
- Vinous Veritas: Essays
- By: Jay McInerney
- Narrated by: Jay McInerney
- Length: 8 hrs and 56 mins
- Unabridged
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For more than a decade, Jay McInerney’s vinous essays, now featured in The Wall Street Journal, have been praised by restaurateurs (“Filled with small courses and surprising and exotic flavors, educational and delicious at the same time” —Mario Batali), by esteemed critics (“Brilliant, witty, comical, and often shamelessly candid and provocative” —Robert M. Parker Jr.), and by the media (“His wine judgments are sound, his anecdotes witty, and his literary references impeccable” — The New York Times).
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eye opener
- By FlGatorsGuy on 11-16-15
By: Jay McInerney
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The Undercover Economist
- By: Tim Harford
- Narrated by: Robert Ian Mackenzie
- Length: 10 hrs and 6 mins
- Unabridged
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Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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Everyone needs to know this.
- By Paul Norwood on 04-24-06
By: Tim Harford
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The New Wine Rules
- A Genuinely Helpful Guide to Everything You Need to Know
- By: Jon Bonné
- Narrated by: Emily Woo Zeller
- Length: 2 hrs and 19 mins
- Unabridged
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There are few greater pleasures in life than enjoying a wonderful glass of wine. So why does finding and choosing one you like seem so stressful? Now, becoming a happier, more confident wine drinker is easy. The first step is to forget all the useless, needlessly complicated stuff the "experts" have been telling you. Acclaimed wine writer Jon Bonné explains everything you need to know in simple, easy-to-digest tidbits. And the news is good! For example: A wine's price rarely reflects its quality. And you can drink rosé any time of year.
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Nothing “new”
- By Peter Marks on 11-30-17
By: Jon Bonné
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China, Inc.
- By: Ted C. Fishman
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Unabridged
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China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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Just read the Amazon reviews befor buying it ...
- By Dan on 08-10-05
By: Ted C. Fishman
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Citizen Coke
- The Making of Coca-Cola Capitalism
- By: Bartow J. Elmore
- Narrated by: William Hughes
- Length: 11 hrs and 22 mins
- Unabridged
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Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
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Highly Recommend
- By Laura on 02-22-20
By: Bartow J. Elmore
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- By Kristofer Jarl on 11-18-20
By: Kenneth W. Gronbach, and others
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Kentucky Bourbon Whiskey
- An American Heritage
- By: Michael R. Veach
- Narrated by: Travis
- Length: 2 hrs and 34 mins
- Unabridged
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Its history stretches back almost to the founding of the nation and includes many colorful characters, both well known and obscure, from the hatchet-wielding prohibitionist Carry Nation to George Garvin Brown, who in 1872 created Old Forester, the first bourbon to be sold only by the bottle.
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Nice review
- By Joseph C Wood on 04-28-23
By: Michael R. Veach
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
What listeners say about Wine Wars
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Matt
- 04-22-18
fun ride through the world of wine
loved the book. only downfall is I wish there was more. I have been to some of the places listed, looking forward to going back and trying the rest.
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- Timothy Keane
- 05-19-15
Great listen
What did you love best about Wine Wars?
Fascinating look behind the curtain of how wine is made and marketed to the masses.
What was one of the most memorable moments of Wine Wars?
The eye opening nature of how most wine is merely a commodity and not really a product of some romantic story of a winemaker, his vines and his cellar.
Was this a book you wanted to listen to all in one sitting?
Yes
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- Amazon Customer
- 01-19-18
Absolutely fascinating!
Wine geeks must read or in my case listen. Highly recommend for any of my fellow wine industry workers.
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- Hugo
- 05-19-18
The narrator is a robot, but the book is interesting.
I learned a lot about wine from this audiobook. The information is interesting, though a bit dense at times. The narrator is horrible. He sounds like a robot, and reads through colloquialisms as if they were just another sentence in a report.
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- Desmond
- 12-08-14
Fascinating ideas, marred by subpar narration
The content of the book was well researched, and it was presented in a very understandable fashion. I learnt a lot of things from the book, e.g. how globalization and the two-buck-chuck phenomenon are affecting wine. I loved the part about Trader Joe's and Audi. One very interesting stylistic feature is the author suggesting wine flights for the listener to try, to drive home the points about globalization, etc (although admittedly I didn't try the wines he suggested).
Overall I felt that this was a good book to read, and I would recommend it for the content (5 stars for content, but -1 for incoherent/rambly style), but there are some points that I feel needs to be said, which brought down the overall rating (3 stars overall, 1 star for performance):
One main gripe I have with the writing is the massive amount of clichés and puns sprinkled perhaps too generously throughout the book. "Da Vino Code" (~"Da Vinci Code"), "Chateau Cash Flow", "McWine", "Glocal" (Global + Local), "Grape Expectations", the list goes on... It's way too cheesy, and makes the work sound flippant and juvenile.
The author kept repeating himself. I felt there was a lot of redundancy: "next, I'll tell you about X... now I'm telling you about X... To summarize, here's what I just told you about X..." (and then several chapters later, "recall that I told you way back in Chapter 2 about X"). There was way too much signposting and dreary repetition (the narrator didn't help: more below). It felt like the book was written in many sittings, and the author felt like he had to make the same point in every sitting, but then didn't go back through and streamline everything during proofreading. This was something that other reviews have pointed out too.
This next point, though not any fault of the author's, was a huge downer: the narration is simply awful! It soured my entire experience. The narrator (Wade) spoke too fast, and in a constant monotonous drone. It felt like he was trying to get through the book as fast as possible, rather than trying to tell a story. There was also a great deal of inconsistency in the recording. Halfway through a chapter, there would be a stark change of voice, maybe a sudden change in pitch. I know that these audiobooks are recorded over multiple sessions, but I've listened to many audiobooks, and this is the first audiobook that had such noticeable shifts in audio -- it probably happened at least three times that I noticed. Oh, and probably the worst, is his awful pronunciation. One would think that in reading a book about wine, one should learn to at least pronounce wine terms properly: Tokaji ("to-kai", not "to-ka-ji": it's one of the most famous wines in the world), Carmenere (he pronounced the last "re", as in "car-ma-ne-re"), Oenophile (which he pronounced "o-e-no-file"). There were others as well, such as the name of the oldest Chinese producer Changyu, the fruit Longan, and the Pandan leaf, which are slightly more forgivable (I felt so strongly about pronunciation that I made notes in my phone while listening!). You might think that I'm being overly pedantic, but I feel that learning to pronounce technical terms and jargon when one is being paid to narrate is basic professionalism. In addition, the book is written by a wine economist/writer who has a reputation to maintain. The listener hears only the narrator (speaking in the first person), and thus the author's reputation is being tarnished by a narrator who couldn't even do his homework! Given the reading speed, lack of consistency (his fault in addition to the sound professionals), and lack of professionalism, I would make the harsh claim that the narrator clearly doesn't take pride in his work!
The other big point I want to highlight is that there is a skip at Chapter 6 (the track that's named as Chapter 6 in my iTunes) at 5:07. The narrator is cut off midsentence, there's a pause, before the narrator begins a new section. Poorly done, Audible! :(
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6 people found this helpful
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- Bonnie McIntyre
- 09-16-18
Narrator is awful!
Great information but the narrator is so bland & robotic I had to quit halfway through. What a shame. Maybe a kindle version would be better.
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- Roe
- 05-25-18
Makes wine a window on the world
Of the eight books I've read about wine in the past year, this is one of the three I'm keeping around. Veseth offers thought-provoking insight into our consumption patterns and the cultural meaning of wine. He contextualizes our oenophelia in economy, culture, and climate. It all adds up to exceptional value and significant distinction from other wine books on Audible--turning wine into a lens through which we can view a great many cultural, scientific, and economic developments.
If you enjoy thinking deeply about the world and you enjoy wine, this book is for you.
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- Kate M.
- 09-28-14
An interesting and fun book
Would you recommend this audiobook to a friend? If so, why?
Yes--It was fun, interesting, and engaging. For someone who enjoys wine but don't know that much about it, this book was a real treat and taught me a few things. I will never look at a "wine wall" the same way again.
If you were to make a film of this book, what would the tag line be?
The same as the book title--I really liked the reference to "two buck chuck"
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- Kevin Connors
- 05-03-20
Good content, but Computer Narration is just OK
I’d you’re a wine geek, you’ll like this book. The caveat is you will need to accept that it seems apparent the narration is done via computer translation. The pronunciation of so many wine terms and varietals is what you would expect when you ask Siri to read a wine label. The dialogue and inflection is very flat, so set expectations accordingly. The content itself is pretty solid, but it is definitely something where the listener needs to be forewarned that many of the terms used are mispronounced.
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1 person found this helpful
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- cene72
- 10-05-16
Narration almost ruined the story
What didn’t you like about Clinton Wade’s performance?
Just atrocious. The voice tone and inflections are monotonous and unnatural, distracting from the story. It's like the narrator didn't have any understanding of what he was performing. His interpretation of the foreign words - mostly French and Italian - has nothing to do with the real pronunciation, making them incomprehensible. A disgrace!
Any additional comments?
Excellent analysis of wine economics, it put my bi-weekly trip to the wine store into a new perspective. I'm probably gonna read the paper book too, to clarify the passages obscured by the performance.
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