College Business

International best-selling author William Stanek helps you get the edge you need. Whether we like it or not, writing is a part of our every day lives and to get by you need an edge. Enter Effective Writing for Business, College & Life: the down in the trenches writing resource you need to be successful. Use this concise guide to help you: write essays, papers, and dissertations; create reports and presentations; develop articles, stories, and novels; publish online, and CD-ROM.

Sentenced to 65 years in a Texas prison, Damon West once had it all. He came from a great family, in a home full of God, love, support, and opportunities to reach any goal. A natural born leader, an athlete with good looks and charm, he appeared to be the all-American kid pursuing his dreams. Underneath this facade, however, was an addict in the early stages of disease. After suffering childhood sexual abuse by a babysitter at the age of nine, Damon began putting chemicals into his body to alter the way he felt.

"So what are you going to do with your major?" It's an innocent question that can haunt students from high school to graduate school and beyond. Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide, Dr. Katharine Brooks shows you a creative, fun, and intelligent way to figure out what you want to do and how to get it - no matter what you studied in college.

From acclaimed New York Times Magazine author Michael Sokolove, the astonishing inside story of the epic corruption scandal that has rocked the NCAA and exposed the rot and hypocrisy at the heart of big-time college sports.

This book reveals how small businesses are harnessing the power of artificial intelligence to outpace competitors and redefine what it means to be innovative. From the first chapter, readers witness a wave of entrepreneurs awakening to the transformative potential of AI. They discover how creative problem solving becomes supercharged when machine learning is woven into everyday decisions. The journey moves through real stories of businesses delighting customers with automated yet deeply personal experiences. Marketing is reimagined as algorithms uncover new audiences and craft irresistible ...

In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

About the Book Viral Blueprints for Small Business Success reveals the technical strategies behind social media marketing that actually work for small businesses. The journey begins by uncovering core secrets that set successful campaigns apart from the noise. Readers learn how to build a compelling brand presence from the ground up, even with limited resources. The book dives into creating content that not only attracts attention but also forges real connections with audiences. It demystifies each major platform, showing how to tailor efforts for maximum reach and engagement. Proven growth...

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

Saddled with thousands of dollars of debt, today's college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come - a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jump-start their careers.

This book is the essential guide for entrepreneurs seeking to thrive in today’s ever-changing landscape. It begins by revealing how to attract and keep top talent even when larger competitors are hiring aggressively. Readers will discover practical steps for managing rising costs and confidently deciding when to adjust prices. The book demystifies artificial intelligence and shows how even the smallest businesses can use it to boost efficiency and stay ahead. Proven strategies for digital marketing and customer attraction are explored in depth, ensuring every marketing dollar works harder...

Small businesses can do well in today’s fast-moving world by learning how to find new trends and respond to competition. First, it’s important to see new ideas before they become popular. Then, businesses need to study their competitors and think smart. They should learn how to make products that people really want and how to make customers excited about them. This excitement can lead to real sales. It’s also important to turn first-time buyers into loyal customers. Great customer service can help a lot with this and become a big strength. Every time a business talks to a customer, it...

Teach Like a Champion 3.0 is the long-awaited update to Doug Lemov's highly regarded guide to the craft of teaching. This book teaches you how to create a positive and productive classroom that encourages student engagement, trust, respect, accountability, and excellence. In this edition, you'll find new and updated teaching techniques, the latest evidence from cognitive science and culturally responsive teaching practices, and an expanded companion video collection.

For 15 years, sports agent Josh Luchs made illegal deals with numerous college athletes, from top-tier, nationally recognized phenoms to late-round draft picks. Then, in October 2010, Luchs wrote a confessional article in Sports Illustrated, telling the truth about what he did and didn't do. Since then, he has taken on a new role: whistle-blowing, truth-telling reformer. In telling his own story, Luchs here pulls back the curtain on the real economy - and the broken system - of college football.

Small businesses that are built to win with M.O.D.E.L.S. follow a powerful guide for small business owners who are ready to rise above average and lead with purpose. At the heart of the book is a proven framework called M.O.D.E.L.S., representing Motivation, Organization, Discipline, Ethics, Lifelong learning, and the Strength to never give up. Each chapter explores one element of the model, offering real-world insights, tactical strategies, and inspiring success stories. Readers will learn how motivation can ignite even the most stagnant dream. They’ll discover how organization turns ...

The College Devaluation Crisis makes the case that employers and other learning and development entities are emerging to innovate new approaches to training talent that, at times, relies on the higher education sector, but increasingly operates independently in order to satisfy talent needs more agilely and effectively. Targeted primarily toward managers, the book focuses on case studies from leading companies, including Google, Ernst & Young, IBM, and Marriott, to illustrate their innovative strategies for talent development across education, age, and background.

Based on extensive insider interviews and participation, acclaimed author Ben Mezrich's Straight Flush tells the captivating rags-to-riches tale of a group of University of Montana frat brothers who turned a weekly poker game in the basement of a local dive bar into AbsolutePoker.com, one of the largest online companies in the world. But then the U.S. Department of Justice placed a bull's-eye on Absolute Poker. Did they fold - or double down and ride their hot hand?

In The Digital Advantage: Small Business Rising, readers are invited to witness how ordinary entrepreneurs become extraordinary by embracing modern business technology. The journey begins with a small business owner facing overwhelming change but determined to thrive. As the story unfolds, readers discover how mapping the ever shifting tech landscape reveals surprising opportunities. The owner learns to choose only the tools that matter, avoiding costly distractions. With a digital brand voice, the business stands out in a crowded marketplace. Social media becomes a powerful ally, ...

Feeling Uneasy About Your Teen’s Readiness for Adulthood? This 2-in-1 Guide Sets Them Up for Life & Financial Success! As a parent, you want your teen to be prepared for whatever life throws their way. But are they truly ready to handle the demands of adulthood? From managing daily responsibilities to mastering financial independence, there’s so much for teens to learn—and most of it isn’t taught in school. This comprehensive 2-in-1 collection combines essential life skills and personal finance mastery, ensuring your teen has the tools they need to thrive. Inside, they’ll gain ...

In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur weaves together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States and explanations of why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers to make entrepreneurship more realistic and achievable.

Unlock the Secrets of Starting Your Career with Your First Job in the Corporate World! Fresh out of college or starting an internship, and feeling overwhelmed? Dive into "Cubicle To Corner Office" and navigate the unspoken rules of the corporate culture, ensuring your career development takes off from day one. Dive in and decipher the unwritten rules and business etiquette that will be pivotal for your career development. Remember, your first job, be it as a new hire, intern or a foreign worker, sets the tone for your career path. The unwritten rules, the corporate etiquette, and the ...