Customer Engagement
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- By: Martin Kihn, Christopher B. O’Hara
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Unabridged
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Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
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A technical book that reads like a novel
- By Amelia Dailey on 12-30-22
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Customer Data Platforms
- Use People Data to Transform the Future of Marketing Engagement
- Narrated by: Sean Pratt
- Length: 9 hrs and 9 mins
- Release date: 05-11-21
- Language: English
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CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization....
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The Seventh Level
- Transform Your Business Through Meaningful Engagement with Your Customers and Employees
- By: Amanda Slavin
- Narrated by: Amanda Slavin
- Length: 4 hrs and 7 mins
- Unabridged
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While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?
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Wow. Extraordinary communication and inspiring concepts
- By Anonymous User on 02-15-20
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The Seventh Level
- Transform Your Business Through Meaningful Engagement with Your Customers and Employees
- Narrated by: Amanda Slavin
- Length: 4 hrs and 7 mins
- Release date: 01-23-20
- Language: English
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While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential....
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- By: Nick Mehta, Kellie Capote
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Unabridged
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.
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Digital Customer Success
- Why the Next Frontier of CS is Digital and How You Can Leverage it to Drive Durable Growth
- Narrated by: Teri Schnaubelt
- Length: 6 hrs and 58 mins
- Release date: 07-09-24
- Language: English
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In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management.
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- By: Manny Medina, Max Altschuler, Mark Kosoglow
- Narrated by: Walter Dixon
- Length: 5 hrs and 29 mins
- Unabridged
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Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
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Love this book
- By Hayk on 03-14-21
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Sales Engagement
- How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
- Narrated by: Walter Dixon
- Length: 5 hrs and 29 mins
- Release date: 05-28-19
- Language: English
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Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies....
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- By: Andrew Frawley
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Unabridged
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Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the audiobook provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2.
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Igniting Customer Connections
- Fire Up Your Company's Growth by Multiplying Customer Experience and Engagement
- Narrated by: Corey Gagne
- Length: 5 hrs and 6 mins
- Release date: 07-29-20
- Language: English
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A new data-driven approach to building customer relationships that fuel sustainable business growth....
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- By: Katie Delahaye Paine
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Unabridged
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.
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Measure What Matters
- Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
- Narrated by: Vanessa Hart
- Length: 7 hrs and 27 mins
- Release date: 07-09-20
- Language: English
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In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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Amazingly insightful!
- By Cathy Federer on 07-21-22
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 07-14-21
- Language: English
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- By: Nick Mehta, Robin Van Lieshout
- Narrated by: Stephen R. Thorne
- Length: 7 hrs and 59 mins
- Unabridged
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Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.
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Customer Communities
- Engage and Retain Customers to Build the Future of Your Business
- Narrated by: Stephen R. Thorne
- Length: 7 hrs and 59 mins
- Release date: 12-26-23
- Language: English
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Nick Mehta and Robin Van Lieshout deliver a playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm....
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Unabridged
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Release date: 07-27-20
- Language: English
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The New Rules of Sales and Service shows how innovative businesses large and small are discovering new opportunities, strengthening customer loyalty, and mastering real-time buyer satisfaction.....
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AI Growth Strategies for Business Leaders
- Best Practices to Drive Rapid Innovation, Enhance Customer Engagement, and Champion Ethical Workplace Culture
- By: Stephen Foster
- Narrated by: James Lawrence
- Length: 5 hrs and 1 min
- Unabridged
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Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!
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AI Growth Strategies for Business Leaders
- Best Practices to Drive Rapid Innovation, Enhance Customer Engagement, and Champion Ethical Workplace Culture
- Narrated by: James Lawrence
- Length: 5 hrs and 1 min
- Release date: 11-14-24
- Language: English
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Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- By: Mike Robinson
- Narrated by: Jason Prock
- Length: 1 hr and 55 mins
- Unabridged
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.
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AI for Marketing & Sales Mastery
- Unlock AI-Powered Strategies for Content Creation, Personalization, and Customer Engagement
- Narrated by: Jason Prock
- Length: 1 hr and 55 mins
- Release date: 10-29-24
- Language: English
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AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies.
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Marketing 6.0
- The Future Is Immersive
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Marketing 6.0
- The Future Is Immersive
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Release date: 12-19-23
- Language: English
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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Dark Psychology in Digital Marketing: Ethical Influence and Consumer Engagement
- By: Crystal Hutchinson
- Narrated by: Virtual Voice
- Length: 4 hrs and 2 mins
- Unabridged
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In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...
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Dark Psychology in Digital Marketing: Ethical Influence and Consumer Engagement
- Narrated by: Virtual Voice
- Length: 4 hrs and 2 mins
- Release date: 08-12-24
- Language: English
- In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment...
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Instagram for Business for Dummies (2nd Edition)
- By: Jenn Herman, Corey Walker, Eric Butow
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Unabridged
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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it is not recommended without visual aid PDF
- By Aracely Perez Beato on 03-22-22
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Instagram for Business for Dummies (2nd Edition)
- Narrated by: Chelsea Stephens
- Length: 8 hrs and 40 mins
- Release date: 03-16-21
- Language: English
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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Bet on Talent
- How to Create a Remarkable Culture That Wins the Hearts of Customers
- By: Dee Ann Turner
- Narrated by: Pam Ward
- Length: 6 hrs and 12 mins
- Unabridged
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When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business. Now she's ready to share her secrets on how to build, sustain, and grow an organizational culture that attracts world-class talent and consistently delights customers, no matter what your industry.
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Worth a read - some REALLY solid nuggets
- By Rurik McKaiser on 01-03-24
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Bet on Talent
- How to Create a Remarkable Culture That Wins the Hearts of Customers
- Narrated by: Pam Ward
- Length: 6 hrs and 12 mins
- Release date: 09-03-19
- Language: English
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When it comes to running a business, the most important decisions a leader makes are not about products or locations - they're about people. For the past 33 years, Dee Ann Turner has been recruiting, training, and retaining some of the best employees in the restaurant business....
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Courageous Cultures
- How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates
- By: Karin Hurt, David Dye
- Narrated by: Karin Hurt, David Dye, Amy Edmonson
- Length: 5 hrs and 41 mins
- Unabridged
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From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued—company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels.
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Nothing new, stack of rehash
- By Amazon Customer on 08-08-20
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Courageous Cultures
- How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates
- Narrated by: Karin Hurt, David Dye, Amy Edmonson
- Length: 5 hrs and 41 mins
- Release date: 07-28-20
- Language: English
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Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels....
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The Online Entrepreneur's Playbook
- Unlock Your Potential, Build Your Brand, and Maximize Profits in the Digital Marketplace
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 4 hrs and 29 mins
- Unabridged
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Dive into the all-encompassing guide of the digital business world in "The Online Entrepreneur's Playbook". This eBook dissects the concepts of online entrepreneurship in a comprehensive yet engaging manner. The guide unravels the landscape of online businesses. Delve into what they imply, discern the untapped potential of e-commerce, and stay updated with the current trends revitalizing the digital market arena. It aims to assist in understanding your chosen niche and shaping your unique online business idea. Transform your vision into reality with a systematic approach, focusing on the ...
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The Online Entrepreneur's Playbook
- Unlock Your Potential, Build Your Brand, and Maximize Profits in the Digital Marketplace
- Narrated by: Virtual Voice
- Length: 4 hrs and 29 mins
- Release date: 04-21-24
- Language: English
- Dive into the all-encompassing guide of the digital business world in "The Online Entrepreneur's Playbook". This eBook dissects the concepts of ...
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Build for Change
- Revolutionizing Customer Engagement Through Continuous Digital Innovation
- By: Alan Trefler
- Narrated by: Don Sobczak
- Length: 5 hrs and 58 mins
- Unabridged
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Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement.
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Build for Change
- Revolutionizing Customer Engagement Through Continuous Digital Innovation
- Narrated by: Don Sobczak
- Length: 5 hrs and 58 mins
- Release date: 07-27-20
- Language: English
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Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement....
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Release date: 02-19-19
- Language: English
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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Please try againRegular price: $9.99 or 1 credit
Sale price: $9.99 or 1 credit
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