Product Strategy
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The 10X Rule
- The Only Difference Between Success and Failure
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 7 hrs and 24 mins
- Unabridged
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Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!
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Not what I expected, and very happy it's not.
- By ToddS on 09-19-13
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The 10X Rule
- The Only Difference Between Success and Failure
- Narrated by: Grant Cardone
- Length: 7 hrs and 24 mins
- Release date: 07-19-11
- Language: English
- Ready to take massive action? Change your life and reach any goal with the 10X Rule by Grant Cardone. Never settle again.
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- By: Richard Rumelt
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Unabridged
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.
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Good but thin
- By G. London on 01-04-20
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Good Strategy/Bad Strategy
- The Difference and Why It Matters
- Narrated by: Sean Runnette
- Length: 11 hrs and 49 mins
- Release date: 05-14-19
- Language: English
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Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect....
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The Product Book
- How to Become a Great Product Manager
- By: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Unabridged
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- By Eva-Stina on 12-07-19
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The Product Book
- How to Become a Great Product Manager
- Narrated by: Russell Newton
- Length: 9 hrs and 8 mins
- Release date: 01-30-19
- Language: English
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product....
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- By: Dekker Fraser, Spencer Grover
- Narrated by: Chad Jacobs
- Length: 3 hrs and 48 mins
- Unabridged
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
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Best book for enterpreuners and others to learn about GTM
- By Missy on 02-10-22
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Narrated by: Chad Jacobs
- Length: 3 hrs and 48 mins
- Release date: 04-30-20
- Language: English
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market....
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- By: Jaime Levy
- Narrated by: Jaime Levy
- Length: 8 hrs and 1 min
- Unabridged
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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Handbook for beginners, not suited for audio
- By Martin Valdez on 05-24-22
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- Narrated by: Jaime Levy
- Length: 8 hrs and 1 min
- Release date: 07-26-21
- Language: English
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it....
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Profoundly Insightful
- By James on 10-29-20
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Release date: 07-14-20
- Language: English
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success....
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Product Strategy - How to Get Tons of the Right Traffic to Your Offer.
- product strategy and roadmapping, product mastery
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 1 hr and 18 mins
- Unabridged
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You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...
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Product Strategy - How to Get Tons of the Right Traffic to Your Offer.
- product strategy and roadmapping, product mastery
- Narrated by: Virtual Voice
- Length: 1 hr and 18 mins
- Release date: 09-10-24
- Language: English
- You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The...
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Release date: 05-19-16
- Language: English
- The missing manual on how to apply Lean Startup to build products that customers love....
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- By: Roman Pichler
- Narrated by: Roman Pichler
- Length: 5 hrs and 5 mins
- Unabridged
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Practical feedback
- By Julian Aguirre on 03-07-23
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrated by: Roman Pichler
- Length: 5 hrs and 5 mins
- Release date: 09-19-22
- Language: English
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
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Needs PDF companion file
- By John L. Pinkowski on 03-07-17
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Never Split the Difference
- Negotiating as if Your Life Depended on It
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Release date: 05-17-16
- Language: English
- A former FBI hostage negotiator offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 10-28-19
- Language: English
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- By: Molly Norris Walker
- Narrated by: Susan Marlow
- Length: 1 hr and 53 mins
- Unabridged
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.
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Too expensive for the length of the audio
- By Rosé on 12-13-18
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- Narrated by: Susan Marlow
- Length: 1 hr and 53 mins
- Release date: 09-04-18
- Language: English
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth....
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Product Strategy and Roadmapping
- A Guided Tour Through The Strategic Planning Process for Product Managers
- By: Steven Haines
- Narrated by: Virtual Voice
- Length: 2 hrs and 37 mins
- Unabridged
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Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive ...
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Product Strategy and Roadmapping
- A Guided Tour Through The Strategic Planning Process for Product Managers
- Narrated by: Virtual Voice
- Length: 2 hrs and 37 mins
- Release date: 11-16-24
- Language: English
- Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product...
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release date: 01-22-14
- Language: English
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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How to Create a Winning Strategy (second edition)
- By: Steven Haines
- Narrated by: Virtual Voice
- Length: 2 hrs and 25 mins
- Unabridged
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To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out a strategy. There are so many books and resources on strategy and strategic planning that you can wind up feeling confused and overwhelmed. However, this book is different. It’s written...
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How to Create a Winning Strategy (second edition)
- Narrated by: Virtual Voice
- Length: 2 hrs and 25 mins
- Release date: 01-23-24
- Language: English
- To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why...
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Brand Marketing - High End Luxury Brand Development Blueprint
- Brand Marketing Brand Strategy
- By: Brian Lange
- Narrated by: Virtual Voice
- Length: 32 mins
- Unabridged
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The High End Luxury Brand Development Blueprint teaches you how to create and grow a high-end brand that attracts wealthy customers and ensures success. Do you want to elevate your brand? The Blueprint is your road map for establishing and growing a distinctive luxury brand. This guide will help you define your brand identity so that people want to buy what you're selling. You will learn effective marketing strategies for reaching customers with large budgets. Quality is important; you will learn how to create a supply chain that reflects luxury. Pricing is also covered, allowing you to set...
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Brand Marketing - High End Luxury Brand Development Blueprint
- Brand Marketing Brand Strategy
- Narrated by: Virtual Voice
- Length: 32 mins
- Release date: 11-10-24
- Language: English
- The High End Luxury Brand Development Blueprint teaches you how to create and grow a high-end brand that attracts wealthy customers and ensures ...
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Tilt
- Shifting Your Strategy from Products to Customers
- By: Niraj Dawar
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Unabridged
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Excellent. A must read for anyone in business
- By george contos on 07-20-15
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrated by: Walter Dixon
- Length: 6 hrs and 1 min
- Release date: 03-21-14
- Language: English
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- By: Richard Banfield, Martin Eriksson, Nate Walkingshaw
- Narrated by: Mitchell Dorian
- Length: 7 hrs and 41 mins
- Unabridged
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This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
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Excellent book - hit all the marks
- By Michal O on 06-21-23
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Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- Narrated by: Mitchell Dorian
- Length: 7 hrs and 41 mins
- Release date: 02-05-21
- Language: English
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Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers....
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Unabridged
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- By Anonymous User on 11-17-20
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Hook Point
- How to Stand Out in a 3-Second World
- Narrated by: Brendan Kane
- Length: 8 hrs and 11 mins
- Release date: 08-04-20
- Language: English
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Hook Point by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live....
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- By: Dave Martin, Andrea Saez
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Unabridged
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.
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Good information but need a PDF with charts
- By MGM on 05-08-24
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Narrated by: Olivier Hein
- Length: 2 hrs and 29 mins
- Release date: 11-10-23
- Language: English
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....
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Please try againRegular price: $6.95 or 1 credit
Sale price: $6.95 or 1 credit
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