Product Strategy

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to - and approach for - overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy”.

Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive ...

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

TURN STRATEGY INTO RESULTS WITH OKRs THAT ACTUALLY WORK—BECAUSE HIGH-PERFORMING TEAMS DON’T JUST PLAN; THEY DELIVER. In Team OKR in Action, internationally recognized facilitator and bestselling author of Lean Inception, Paulo Caroli reveals how real teams—from startups to enterprises—apply Objectives and Key Results (OKRs) to align, execute, and achieve what matters most. “The best OKR-writing guidance I’ve seen. This book turns OKRs into a focus tool that drives real outcomes.” —Thiago Ghisi, Director of Engineering at Nubank “Team OKRs provides a concrete mechanism to ...

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Are you an ambitious solopreneur who's tired of the hustle and ready for a real system? You're stuck in a cycle of overwhelm—drowning in tasks, afraid of technology, and unsure how to turn your passion into a real business. You know there has to be a better way than working 12-hour days just to stay afloat. This is that better way. The AI-Powered Solopreneur is a complete, 30-day challenge that gives you the entire operating system for a modern, one-person business. This is not a collection of tips; it's a day-by-day blueprint that will guide you from a vague idea to a fully automated ...

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

Have you ever had a great idea that would help your company be more efficient or make more money? How do you go about organizing your idea, gaining the support of others, and presenting—with confidence—your idea to management? To get a solid sense of the traction it needs, or to work on a project that has been delegated to you, you’ll need to become adept in the creation of a business case. A business case qualitatively and quantitatively rationalizes an investment, while considering elements that could include the needs of the business, proposed solutions, and economic outcomes. For ...

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.