Green Marketing

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Billionaire investors. If we think of them, it’s with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And do they have anything to teach us besides making money? In Richer, Wiser, Happier, William Green draws on interviews that he’s conducted over 25 years with many of the world’s greatest investors. As he discovered, their talents extend well beyond the financial realm.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Connie Ragen Green is an online marketing strategist, USA Today and Wall Street Journal bestselling author, international speaker, and serial entrepreneur. In this book, Connie shares her experience and intuitive strategies around online marketing and entrepreneurship and how anyone can follow this path to create a business with both time freedom and passive income. Come along, if you will and experience the life-changing benefits of creating a lifestyle by design as a knowledgeable and respected entrepreneur and marketer. Connie invited three colleagues to contribute to this book, ...

Unlock the potential of the cannabis market with our comprehensive guide on investing in cannabis stocks. This eBook covers everything from understanding the industry and evaluating cannabis companies to developing effective investment strategies and staying informed about market trends. Whether you're a beginner or a seasoned investor, learn how to navigate the complexities of cannabis investing, utilize technical analysis, and build a diversified portfolio that can lead to significant returns. Don’t miss your chance to capitalize on this rapidly growing industry!

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

Connie Ragen Green is a bestselling author of way too many books to mention, an international speaker, and an online marketing strategist who first took the Internet by storm in 2006 as an affiliate marketer. She makes her home in southern California, dividing her time between Santa Clarita in the desert and Santa Barbara at the beach. In this most recent book, The Transformational Entrepreneur: Creating a Life of Dedication and Service, Connie shares her most significant and meaningful ideas and wisdom to date. Living your life as an entrepreneur can mean financial success, time freedom, ...

Billionaire investors. If we think of them, it's with a mixture of awe and suspicion. Clearly, they possess a kind of genius - the proverbial Midas Touch. But are the skills they possess transferable? And would we really want to be them? Do they have anything to teach us besides making money? In Richer, Wiser, Happier, award-winning journalist William Green has spent nearly 25 years interviewing these investing wizards and discovered that their talents expand well beyond the financial realm and into practical philosophy.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Surviving the Future is a story drawn from the fertile ground of the late David Fleming's extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of 404 interlinked dictionary entries, inviting listeners to choose their own path through its radical vision. Recognizing that Lean Logic's sheer size and unusual structure can be daunting, Fleming's long-time collaborator Shaun Chamberlin has selected and edited one of these potential narratives to create Surviving the Future.

Green Goldfish 2.0 is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It's the second color in the goldfish series. The first book was Purple Goldfish which focused on customers, whereby Green focuses on employees. The book is based on the findings of the Green Goldfish Project, an effort which crowdsourced over 1,001 examples of signature added value for employees. Key themes emerged from ...

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to: slash marketing costs and boost profits by making your business as green and ethical as possible; easily turn your customers, suppliers, and even competitors into your unofficial sales force; understand how to turn business acquaintances into powerful joint-venture partners; cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain - even get paid to do your marketing; and more!

The Inner Game of Internet Marketing takes you on a journey to explore how to successfully navigate the waters of online marketing as an entrepreneur. Co-authors Connie Ragen Green and Geoff Hoff, both successful online marketers in their own right, share the way self confidence and creativity play a huge part in the way you will be able to change your life by coming online to build your business.

Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.

A systematized guide on how to start and build a swimming pool service business and become independently wealthy.

In an era where environmental consciousness is at an all-time high, "The Green Goldmine: Investing in Sustainable and Eco-Friendly Real Estate" provides a comprehensive guide to tapping into the lucrative world of green investing. This book offers practical insights and strategies for identifying, evaluating, and profiting from eco-friendly real estate investments. Whether you're a seasoned investor or just starting, this book will equip you with the knowledge to make sound investments that not only yield financial returns but also contribute positively to the environment. From ...

Bestselling author and online marketing strategist Connie Ragen Green shares her ideas and experiences on the work ethic as a starting point for changing your life completely by taking a closer look at the thoughts, beliefs, and behaviors that become your nature. This is all in relation to entrepreneurship and living a life that will continue to exceed your potential.

**Discover the Secrets of Thriving Microgreens in "The Microgreens Masterclass"** Unlock the potential of tiny greens with large benefits through "The Microgreens Masterclass," the comprehensive guide that delves into the heart of growing lush, vibrant, and flavorful microgreens right at your fingertips. Embark on an enlightening journey from science to palate, where the seemingly simple microgreens unfold into a complex universe of their own. Within these chapters, explore the intricate dance of plant physiology, the meticulous composition of soil mediums, and the artistry of balancing ...

You are about to start investing in your future! Everything is ready. You have passion, extra capital, and a little bit of time, but you need to be educated on the how-tos. Instead of relying on the news or your friend that got the latest stock tip off of TikTok, you want to be well-versed in something as powerful and financially rewarding as this can be.