Sustainable Marketing

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Introducing "Event Planner Entrepreneur" – your one-stop solution to launch a successful cultural festival planning business! Have you ever dreamt of orchestrating some of the most mesmerizing cultural festivals, bringing different communities together, and showcasing the rich traditions of various cultures? Look no further! This comprehensive guide will walk you through the essentials of planning unforgettable and inclusive cultural events. Dive into the colorful world of cultural festivals and celebrations as you master the art of market research, identify your target audience, and find...

¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa!Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing.

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Introducing "Firewood Entrepreneur," an all-encompassing guide to establish, grow, and sustain your very own firewood business! Savvy entrepreneurs, outdoor enthusiasts, and those looking to tap into a lucrative industry – this eBook is the answer you've been seeking. Embarking on this page-turning journey, you'll dive into the world of firewood, learning the ins and outs of the industry (Chapter 1) and identifying your target market (Chapter 2). Discover the secrets to choosing your niche and embracing sustainable firewood production (Chapter 3), while also exploring specialty wood types...

Are you looking to start a profitable and sustainable farming business? Have you considered raising rabbits?Look no further - this comprehensive eBook is your ultimate guide to becoming a successful and ethical rabbit farmer! From understanding the benefits of raising rabbits for meat and profit to choosing the best breeds for your farm, building the ideal environment, and providing optimal nutrition, our book covers it all. We'll dive into the nitty-gritty of breeding and genetics for improved production, health and welfare of your herd, and even walk you through the humane slaughtering ...

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...

Immerse yourself in the groundbreaking eBook "The Green Bales," a comprehensive exploration of organic hay farming that weaves together the rich tapestry of tradition, sustainability, and innovation defining the fertile plains of Texas. Venture into a riveting journey that begins with the roots of hay cultivation in the Lone Star State, mapping the ascent of organic agriculture and the crucial certifications framing this green revolution. Discover why embracing sustainable practices is not just beneficial, but imperative, for our environment, soil health, biodiversity, and water ...

For hardworking and dedicated professional service providers, Make Them Smile offers a way out of the grind of living hour to billable hour, providing a road map for how to build a scalable, standardized brand that provides a consistent, repeatable, and high-quality customer experience.

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

Are you ready to unveil the secrets of a thriving and profitable niche in the heart of Pennsylvania? "Fungi Fortunes in the Keystone State" is a comprehensive guide that will transform your curiosity about exotic mushrooms into a flourishing business. Embark on a journey with this pivotal eBook that invites you into the enchanting world of gourmet mushrooms—a realm where rarity meets demand and where the earthy whispers of the forest floor can translate into the cha-ching of registers. Without delving into a specific page count, rest assured that every chapter is meticulously crafted to ...

Introducing the ultimate guide for aspiring homesteaders ready to take on the challenge of building a self-sufficient lifestyle. Whether you're a newbie or a seasoned homesteader, this eBook is packed with powerful insights to help you thrive in the homesteading world.Discover the secrets to assessing your finances and resources, setting realistic goals, and designing a sustainable homestead plan that works for you. Learn how to balance your budget, maximize homestead income, and manage your finances with ease. Explore the world of alternative currencies, develop a marketing strategy for ...

Discover a world where golden grain rules and resilience is the thread that weaves through every aspect of life. "Golden Harvests" is a compelling tapestry that offers a vivid, intimate exploration of wheat farming in the majestic landscapes of Montana. This book invites readers to embark on a profound journey through the amber waves that define not only a place but the backbone of an industry. Step into the vast wheat fields of Montana and unearth the untold stories of the men and women who nurture these plains. Witness the splendor of "The Heartland Canvas," where the Earth's rhythms ...