Sustainable Marketing

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Compact Farms is a guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area's water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career.

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Introducing the ultimate guide for aspiring homesteaders ready to take on the challenge of building a self-sufficient lifestyle. Whether you're a newbie or a seasoned homesteader, this eBook is packed with powerful insights to help you thrive in the homesteading world.Discover the secrets to assessing your finances and resources, setting realistic goals, and designing a sustainable homestead plan that works for you. Learn how to balance your budget, maximize homestead income, and manage your finances with ease. Explore the world of alternative currencies, develop a marketing strategy for ...

Introducing "Event Planner Entrepreneur" – your one-stop solution to launch a successful cultural festival planning business! Have you ever dreamt of orchestrating some of the most mesmerizing cultural festivals, bringing different communities together, and showcasing the rich traditions of various cultures? Look no further! This comprehensive guide will walk you through the essentials of planning unforgettable and inclusive cultural events. Dive into the colorful world of cultural festivals and celebrations as you master the art of market research, identify your target audience, and find...

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Are you looking to start a profitable and sustainable farming business? Have you considered raising rabbits?Look no further - this comprehensive eBook is your ultimate guide to becoming a successful and ethical rabbit farmer! From understanding the benefits of raising rabbits for meat and profit to choosing the best breeds for your farm, building the ideal environment, and providing optimal nutrition, our book covers it all. We'll dive into the nitty-gritty of breeding and genetics for improved production, health and welfare of your herd, and even walk you through the humane slaughtering ...

Unlock the secrets of thriving in today’s dynamic global environment with "Global Markets Unlocked," the definitive guide for investors seeking to navigate the diverse and complex landscape of emerging markets. If you’re looking to broaden your investment horizons and capitalize on the next wave of economic growth, this book is your compass. Step into the world of emerging markets, where opportunities and challenges abound. Understand not just the what, but the why—why emerging markets are not to be overlooked by savvy investors and what risks and rewards they present. "Global Markets...

Unlock the secrets to thriving in today's fast-moving economy with "Small Business Success in High-Growth Times." This eBook is a roadmap for entrepreneurs ready to scale their ventures in the most promising sectors. Dive into every stage of growth, from identifying niche markets in the technology landscape to streamlining operations and securing funding. Start your journey in Chapter 1 by understanding the mindset required to navigate high-growth economic environments. Discover how to identify and seize opportunities in emerging tech sectors by evaluating industry trends and leveraging ...

"Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact" is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. The book unites the wisdom of experts in the fields of pricing, monetization, and sustainability. With 20 enriching chapters split across six major sections, it presents a deep-dive into the intricate link between monetization and pricing strategies and sustainable impact. Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for ...

A heartwarming snapshot of the horse-and-buggy era? On the contrary -- Jeff Mcpherson reports that honor systems are making a comeback in the 21st century. Drawing on years of personal experience and interviews with dozens of fellow farmers, business owners and customers, he shows how you can make the honor system work to your advantage. Honor System Marketing tells how to adapt honor marketing to fit your own needs and capacities. Mcpherson details how to avoid common pitfalls, manage finances, and maintain a sense of optimism. This book shows how honor system marketing can become an ...

Discover a world where golden grain rules and resilience is the thread that weaves through every aspect of life. "Golden Harvests" is a compelling tapestry that offers a vivid, intimate exploration of wheat farming in the majestic landscapes of Montana. This book invites readers to embark on a profound journey through the amber waves that define not only a place but the backbone of an industry. Step into the vast wheat fields of Montana and unearth the untold stories of the men and women who nurture these plains. Witness the splendor of "The Heartland Canvas," where the Earth's rhythms ...

Have you ever wanted to dabble in real estate, earn consistent yields, yet avoid the hurdles of traditional property investment? "Passive Income Palaces" is an eBook designed to guide readers step by step into the world of Real Estate Investment Trusts (REITs), the often-unsung heroes of the investment world. Dive deep into the world of passive income and learn how to diversify your portfolio with our comprehensive guide. Understand the inner workings of REITs, their history, evolution and the different types available. Explore various types of REITs, with a special focus on residential ...

Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can't be done. But it can. Maisie Ganzler has done it, and now she's going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future.

Your Ultimate Guide to Writing, Editing, and Self-Publishing Success Have you dreamed of becoming a self-published author, but felt overwhelmed by the process? Whether you're just starting out or looking to refine your skills, this comprehensive guide is your roadmap to turning your writing aspirations into reality. Packed with expert insights, step-by-step instructions, and actionable strategies, this book is designed to help you transform your ideas into a professionally polished eBook—and get it in front of the readers who will love it. Learn the Essentials of Crafting an Engaging ...

Are you ready to unveil the secrets of a thriving and profitable niche in the heart of Pennsylvania? "Fungi Fortunes in the Keystone State" is a comprehensive guide that will transform your curiosity about exotic mushrooms into a flourishing business. Embark on a journey with this pivotal eBook that invites you into the enchanting world of gourmet mushrooms—a realm where rarity meets demand and where the earthy whispers of the forest floor can translate into the cha-ching of registers. Without delving into a specific page count, rest assured that every chapter is meticulously crafted to ...