New Product Development

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

WHAT'S NOW POSSIBLE “Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation. I knew I had to read this book - and I’m very glad that I did.” — Philip Kotler World-renowned thought leader, Magnus Penker, details a modern approach to innovation in his latest work Play Bold – How to Win the Business Game Through Creative Destruction. Warning! This book is disruptive! Reading the following episodes and implementing the advice therein may result in double digit growth, outperforming competitors, new revenue streams, exceptionally faster...

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.

"Foster Care 101: Insights and Tips for New and Existing Foster Parents" is your essential guide through the journey of foster care. This comprehensive audiobook illuminates the foster parenting path, equipping listeners with the tools needed for navigating the system with empathy and confidence.

Idea to Market: Your Ultimate Guide to Turning Ideas into Profitable Success Do you have a groundbreaking idea for a product or book but feel lost on where to start? "Idea to Market: Your Complete Guide to Launching Products and Books" by S H Safar is the expert roadmap you need to bring your vision to life—from concept to launch and beyond! Whether you're an entrepreneur, inventor, or aspiring author, this book provides a proven, step-by-step strategy filled with real-world examples, actionable insights, and marketing secrets to help you succeed in today's competitive landscape.What ...

This audiobook is for the Truth-seekers and helps explain the mysteries of life. You and I, then, are not dealing with conditions, but with mental and spiritual law. We are dealing with the power of thought, the power of mind. Learn how to tap into the Universal Mind and let Infinite Spirit be your Guide. The Infinite Power is already flowing through you. Creative Mind will help you understand it so that you may live a happy, healthy and prosperous life.

Ever wonder why some people seem so popular and magnetic and others seem to repel? Do you want to be one of those magnetic individuals? Learn about the art and science of personal magnetism. Anyone who holds an earnest desire and a strong will/determination can become magnetic when applying the principles herein. We'll go over personal magnetism, mental and physical poles, physical magnetism, nerve force energy, mental atmosphere, magnetic currents, and more.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Are you ready to be SUCCESSFUL?! THIS edition of The Secret Door to Success has a NEW CREATIVE FLAIR! Immediately following each chapter is a short theatrical exercise! So, teens, young adults, and thespians of all ages can ACT OUT an affirmation which embodies the positive message in each chapter. A FUN way to practice the principles herein! The more we practice, the more it sticks! Please note that you do not have to have any prior acting experience in order to do these exercises. All you have to do is believe....

Creative Mind and Success is a follow-up to Creative Mind and another one for the truth seekers. Learn more about the power of attraction, the power of thought, and how to tap in to the creative mind to achieve success in life. "I say that ye are gods, and every one of you sons of the Most High." Written by the late great Ernest Holmes, metaphysician/spiritual teacher/new thought leader.

“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...

The psychic child is one who is sensitive to nonphysical phenomena, energies, and influences. The psychic child is sensitive to emotions and thoughts and to many other invisible happenings in the world around the child. The child's psychic nature is innate - born with the child, already functioning in a raw and preverbal form. To some degree, we have all been psychic children.