New Product Development
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Winning at New Products
- Creating Value Through Innovation
- By: Robert G. Cooper
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Unabridged
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.
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From an artists perspective
- By Xavier Foley on 11-27-17
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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
- Release date: 09-21-17
- Language: English
- Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success....
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The Product Innovator’s Handbook
- How to Design and Manufacture a Product That People Want to Buy
- By: Gethin Roberts
- Narrated by: Gethin Roberts
- Length: 3 hrs and 27 mins
- Unabridged
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When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.
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The Product Innovator’s Handbook
- How to Design and Manufacture a Product That People Want to Buy
- Narrated by: Gethin Roberts
- Length: 3 hrs and 27 mins
- Release date: 05-09-23
- Language: English
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There’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Release date: 05-19-16
- Language: English
- The missing manual on how to apply Lean Startup to build products that customers love....
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Release date: 03-20-18
- Language: English
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- By Heather Henderson on 01-21-21
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Release date: 06-30-20
- Language: English
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals....
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- By: Brad Flowers
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Unabridged
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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Can't recommend highly enough!
- By Sean on 09-20-23
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrated by: Al Kessel
- Length: 4 hrs and 54 mins
- Release date: 10-27-20
- Language: English
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- By: Bharat Rao
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Unabridged
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An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...
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Marketing Essentials: A Concise Guide and Primer
- Time-Tested Strategies for Research, Segmentation, New Product Development, Innovation, and Related Topics in Modern Marketing
- Narrated by: Virtual Voice
- Length: 6 hrs and 53 mins
- Release date: 02-22-24
- Language: English
- An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to...
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Valuepreneurs
- The New Rules for Building Products, Growing Your Business, and Achieving Your Entrepreneurial Dream
- By: Steve Waddell
- Narrated by: Bill Shanks
- Length: 8 hrs and 4 mins
- Unabridged
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Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more. This comprehensive guide presents the innovative Value-Driven Product Development (VDPD) process, offering a detailed roadmap from ideation to successful product launch. It's a fusion of practical strategies and real-world insights, tailored for navigating the complex terrain of product development.
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Step by step guide to product development and marketing.
- By Rik Waldrop on 02-04-24
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Valuepreneurs
- The New Rules for Building Products, Growing Your Business, and Achieving Your Entrepreneurial Dream
- Narrated by: Bill Shanks
- Length: 8 hrs and 4 mins
- Release date: 01-26-24
- Language: English
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Got a million-dollar idea but unsure of the next steps? Stuck in your product development journey? Confused about patents or contemplating product licensing? Curious about how storytelling can win investments? "Valuepreneurs" is your go-to audiobook for navigating these challenges and more....
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Deliver Great Products That Customers Love
- The Guide to Product Management for Innovators, Leaders, and Entrepreneurs
- By: Valerio Zanini
- Narrated by: Virtual Voice
- Length: 6 hrs and 46 mins
- Unabridged
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Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the ...
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Deliver Great Products That Customers Love
- The Guide to Product Management for Innovators, Leaders, and Entrepreneurs
- Narrated by: Virtual Voice
- Length: 6 hrs and 46 mins
- Release date: 04-19-24
- Language: English
- Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer ...
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- By: Paul Polak, Mal Warwick
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Unabridged
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The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.
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This book gets rolling immediately from Chapter 1
- By Christopher Medlock on 10-26-22
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The Business Solution to Poverty
- Designing Products and Services for Three Billion New Customers
- Narrated by: William Hughes
- Length: 7 hrs and 18 mins
- Release date: 09-09-13
- Language: English
- The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity....
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- By: Brant Cooper, Patrick Vlaskovits
- Narrated by: Erik Synestvedt
- Length: 10 hrs and 35 mins
- Unabridged
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The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
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The authors need to learn to write an LEAN boook!
- By AmzPrime on 12-17-13
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Narrated by: Erik Synestvedt
- Length: 10 hrs and 35 mins
- Release date: 05-14-13
- Language: English
- You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one....
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- By: Ramli John
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Unabridged
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
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Terrible and not understandable voice
- By feghian on 09-16-24
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrated by: Ramli John
- Length: 3 hrs and 16 mins
- Release date: 05-04-23
- Language: English
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now....
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The Food Business Tool Kit for Entrepreneurs
- How to Research, Develop and Produce a New Food Product
- By: Rachel Zemser
- Narrated by: Robin Brooke
- Length: 3 hrs and 10 mins
- Unabridged
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What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.
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A must read for new food creators
- By BD on 05-02-16
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The Food Business Tool Kit for Entrepreneurs
- How to Research, Develop and Produce a New Food Product
- Narrated by: Robin Brooke
- Length: 3 hrs and 10 mins
- Release date: 04-04-16
- Language: English
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What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory....
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- By: David Whitehead
- Narrated by: Gerhard Weigelt
- Length: 6 hrs and 57 mins
- Unabridged
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.
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Disappointed
- By Anonymous User on 08-28-24
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- Narrated by: Gerhard Weigelt
- Length: 6 hrs and 57 mins
- Release date: 07-11-24
- Language: English
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen.
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How to Find New Products for Your Business - A Step by Step Guide to New Product Development
- By: Meir Liraz
- Narrated by: Virtual Voice
- Length: 30 mins
- Unabridged
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This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company can expand sales is by introducing a new product. The current products have reached their sales peak. Moreover, they cannot be modified to generate additional sales. It becomes a question of where to look for a new product that can be made and sold at a profit. This guide speaks to that question. It discusses a practical approach to the selection of a suitable new product and suggests sources that can be helpful to finding such a product. My name...
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How to Find New Products for Your Business - A Step by Step Guide to New Product Development
- Narrated by: Virtual Voice
- Length: 30 mins
- Release date: 05-19-24
- Language: English
- This guide will walk you step by step through all the essential phases of finding new products for your business. Sometimes the only way a company ...
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Crowdfunded
- The Proven Path to Bring Your Product Idea to Life
- By: Mark Pecota
- Narrated by: Mark Pecota
- Length: 4 hrs and 43 mins
- Unabridged
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In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.
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Complete guide!
- By Rebecca on 07-05-24
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Crowdfunded
- The Proven Path to Bring Your Product Idea to Life
- Narrated by: Mark Pecota
- Length: 4 hrs and 43 mins
- Release date: 08-14-23
- Language: English
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In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms....
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Creative Mind and Success
- By: Ernest Holmes
- Narrated by: Hillary Hawkins
- Length: 2 hrs and 45 mins
- Unabridged
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Creative Mind and Success is a follow-up to Creative Mind and another one for the truth seekers. Learn more about the power of attraction, the power of thought, and how to tap in to the creative mind to achieve success in life. "I say that ye are gods, and every one of you sons of the Most High." Written by the late great Ernest Holmes, metaphysician/spiritual teacher/new thought leader.
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Classic New Thought Literature
- By Starwheel on 07-13-18
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Creative Mind and Success
- Narrated by: Hillary Hawkins
- Length: 2 hrs and 45 mins
- Release date: 01-28-15
- Language: English
- Learn more about the power of attraction, the power of thought, and how to tap in to the creative mind to achieve success in life....
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How to Assess Your Production System Guide to Self Audit the Production Management in a Small Business
- By: Meir Liraz
- Narrated by: Virtual Voice
- Length: 17 mins
- Unabridged
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Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the manager's specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the busi¬ness owner from recognizing problems that may arise in other parts of the business. This guide will provide you, the small busi¬ness entrepreneur, with the essentials for conducting a comprehensive search for existing or potential problems in your production system. This...
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How to Assess Your Production System Guide to Self Audit the Production Management in a Small Business
- Narrated by: Virtual Voice
- Length: 17 mins
- Release date: 05-19-24
- Language: English
- Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often,...
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Must listen for anyone going into Product
- By Adrian on 08-21-20
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Release date: 12-10-19
- Language: English
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously....
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Chief Technology Officer
- Defining the Responsibilities of the Senior Technical Executive
- By: Roger Smith
- Narrated by: Virtual Voice
- Length: 6 hrs and 15 mins
- Unabridged
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“The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and implementing overall corporate strategy.” - MIT Sloan Management Review What does it take to be a great CTO? Leadership - Expertise - Innovation - Teamwork - Relationships - Passion In the 21st century, every company that is going to be a leader in its industry needs an executive who is focused on identifying, tracking, developing, and profiting from new and emerging technologies. General Electric, Motorola, Cisco, Intel, Microsoft and hundreds of ...
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Excellent resource, background, vision!
- By dB on 10-06-24
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Chief Technology Officer
- Defining the Responsibilities of the Senior Technical Executive
- Narrated by: Virtual Voice
- Length: 6 hrs and 15 mins
- Release date: 03-06-24
- Language: English
- “The CTO’s key tasks are not those of lab director writ large but, rather, of a technical businessperson deeply involved in shaping and ...
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Please try againRegular price: $9.99 or 1 credit
Sale price: $9.99 or 1 credit
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