
Escaping the Build Trap
How Effective Product Management Creates Real Value
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3 months free
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Narrated by:
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Erin deWard
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By:
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Melissa Perri
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
- Why organizations ship features rather than cultivate the value those features represent
- How to set up a product organization that scales
- How product strategy connects a company's vision and economic outcomes back to the product activities
- How to identify and pursue the right opportunities for producing value through an iterative product framework
- How to build a culture focused on successful outcomes over outputs
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Melissa Perri (P)2020 TantorListeners also enjoyed...




















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How to be a product manager
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There will be the inevitable comparisons to Marty Cagan’s “Inspired”, but for Product Managers I’d say “Escaping The Build Trap” beats out “Inspired”. Whereas Cagan’s book evangelizes companies, especially CEOs, to become product-led organizations, here Melissa Perri provides a framework with actionable steps for Product Managers and Product Leaders to actually make it happen.
Furthermore, the audiobook for “Inspired” was plagued with inconsistent narration; the listener can clearly hear where re-recorded sections were cut into the original mix, usually at a slightly slower narration pace or with a noticeably less enthusiastic tone, which I found highly distracting. In “Escaping The Build Trap”, Erin deWard’s narration is a highly engaging and a pleasure to listen to. She keeps her tone consistent throughout, and the sound mixing is exceptional—it almost sounds as if the book had been recorded in a seamless take. Bravo!
Must-Read AND Must-Listen
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Best PM book I have read so far!
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How to build a product without building too much.
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Odd narration practice
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I especially enjoyed the wrapping "Marketly" story!
Excellent blend of stories and techniques
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Great read and narration
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Required reading for any software industry manager
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Narration, though... It seemed like the narrator made every woman's voice sound quavering. That was annoying. I think she was trying to distinguish the male and female voices, but took it too far.
Essential reading for any PM or product executive
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It clarifies what product manager’s responsibilities are.
The author did a great job explaining the importance of “focusing on the solid vision until your goal is accomplished.” Which in return sustain organization in the coming years.
Product Managers’ role in “knowing the product is the right thing to build” is essential!
Focus on the Vision
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