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Every big project—whether it’s technology, sneakers, or a neighborhood café—requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?

In What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast, renowned author and consultant Kate O'Neill delivers a roadmap to achieve business growth, transformation, and innovation through the use of emerging technologies—but crucially, in a human-centric manner that benefits both business and humanity.

Algorithms, machine learning, generative AI. With the latest advancements in technology, data is taking center stage in organizations. But without a clear plan for how you're storing, integrating, and gaining value from that information, your company will be at risk—and fall behind. If you read (or listen to) nothing else on setting a data strategy in your organization, listen to these ten articles.

Amid the many competing priorities of our busy lives, it can feel difficult to make the right decisions―ones that feel aligned with the things we care about. Change can feel almost impossible. In this book, award-winning researcher Emily Falk reveals how we can transform our relationship with the daily choices that define our lives by thinking like a neuroscientist about what we value.

A vital book for leaders and decision makers, The Evolution of Cooperation reveals how cooperative principles help us think better about everything from military strategy, to political elections, to family dynamics.

We have been using data to solve problems for millennia. Ancient Sumerian culture used tally sticks to count sheep. John Graunt, a London hat-maker and perhaps the first data nerd, helped authorities fight the bubonic plague in 1651 by collecting data about all the ways people died. (Deaths by Plague: 110. Deaths by Fainting in the Bath: 1.) So, what’s different now? With personal technology like the PC, and then the smartphone, combined with internet access, our data production exploded.

Since the start of this century, businesses have confronted a series of extreme and constant disruptions, including technological upheavals, a pandemic, and a global financial crisis. As a result, today’s leaders, from startup founders to the managers of global giants, face unprecedented pressures from their bosses, investors, customers, peers, suppliers, and employees. For many, it’s a recipe for disaster. Part of the problem is that these challenges, while acutely felt, are rarely articulated in a way that makes them graspable and actionable

If you've been spinning your wheels trying to get ahead financially, working more hours, or chasing the latest financial trends, but still find yourself stuck, the problem might not be your work ethic, your boss, or even bad luck. The real issue is likely your approach. Enter The Wealth Ladder. This revolutionary system doesn’t tell you what to do; it teaches you how to think about your finances. In a world where interest rates, careers, and desires are always shifting, why should your strategy for building wealth stay the same? It shouldn’t.

Where do I want to live? What career should I start? Who do I want to marry? Do I want children? These are examples of some of life's biggest and most talked about decisions. But what about the 35,000 other decisions that the average person makes every single day? Adrienne is a leading wellness professional and has worked with some of the world's biggest brands to help them improve their performance and wellbeing. In this book, she shares the best insights, helpful anecdotes and most importantly, actions that you can start taking in your everyday life.

Have you ever felt lost in knowing how your business is actually doing? Were you surprised by events that you didn’t see coming? Did you spend sleepless nights wondering whether or not your company was going to make it? Then Data is for you. This data-driven handbook is the third installment of the Traction Library’s EOS Mastery Series that provides all the tools you need to build an environment of transparency and get better results through clarity and accountability.

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.

We have to make decisions all the time. But were any of us taught at school, college or work how to make better decisions? This book, by Sharon Curry and Andrew St George, provides a very simple system for making good decisions, tried and tested in a wide variety of workplaces, and under extreme conditions with clients from military to health to commercial to consultancies to international governments. The process derives from the Royal Marines and military planning, fully extended and adapted to match the challenges of everyday lives.

How many times have you wanted to object, disagree, or opt out of something-but ended up swallowing your words, shaking your head, and just going along? Analyzing cases from corporate corruption to sexual abuse to everyday acquiescence at work, the doctor's office, and in our personal lives, award-winning organizational psychologist Dr. Sunita Sah delves deep into why the pressure to comply is a corrosive and often invisible force in our society.

Award-winning mathematician Noah Giansiracusa explains how the tech giants and financial institutions use formulas to get ahead—and how anyone can use these same formulas in our everyday lives. You’ll learn how to handle risk rationally, make better investments, take control of your social media, and reclaim agency over the decisions you make each day.

What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role. You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource.

We have to make decisions all the time. But were any of us taught at school, college or work how to make better decisions? This book, by Sharon Curry and Andrew St George, provides a very simple system for making good decisions, tried and tested in a wide variety of workplaces, and under extreme conditions with clients from military to health to commercial to consultancies to international governments. The process derives from the Royal Marines and military planning, fully extended and adapted to match the challenges of everyday lives.

This book is for every manager, leader, and entrepreneur who needs to rally a team, an organization, or themselves to think big and keep the flame of invention burning brightly while under suffocating pressure—which happens to be when you need creative problem-solving the most.