Click Audiobook By Jake Knapp, John Zeratsky - contributor cover art

Click

How to Make What People Want

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Click

By: Jake Knapp, John Zeratsky - contributor
Narrated by: Jake Knapp, John Zeratsky
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About this listen

From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.

Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?

Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.

Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2025 Jake Knapp (P)2025 Simon & Schuster Audio
Business Development & Entrepreneurship Career Success Decision-Making & Problem Solving Entrepreneurship Organizational Behavior Workplace & Organizational Behavior Business
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Intriguing detail for startups to move from idea to sprint demo. Helpful detail for early startups.

Excellent book!

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Click is about answering the most important question in business: what does the customer want that we can deliver better than the competition? To do this it introduces a new 2-day team workshop for kicking off a project: The Foundation Sprint. As a UX designer and facilitator I found this new workshop the perfect complement to the Design Sprint–and even more widely applicable to any kind of team.

Both the physical copy and the audiobook are very well produced and I would highly recommend it to founders, PMs, and UX designers who want to de-risk a new strategic objective and give space to create team discussion and alignment as early in the process as possible.

A lightning-fast way to align teams and avoid bad decisions

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