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How to Make What People Want
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Narrated by:
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Jake Knapp
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John Zeratsky
About this listen
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.
Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2025 Jake Knapp (P)2025 Simon & Schuster AudioListeners also enjoyed...
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Eleven Percent
- By: Maren Uthaug, Caroline Waight - translator
- Narrated by: Cassandra Campbell
- Length: 9 hrs and 20 mins
- Unabridged
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It is the New Time, a time not so different from our own except that the men are gone. All but eleven percent of them, that is, the minimum required to avoid inbreeding. But they are safely under lock and key in “spa” centers for women’s pleasure (trained by amazons to fulfill all desires) and procreation. A few women protest that the males should be treated better–more space, better food, but all agree that testosterone cannot be allowed to roam free. The old patriarchal cities are crumbling, becoming overgrown; people now live in “round communities.”
By: Maren Uthaug, and others
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Rise Above
- Overcome a Victim Mindset, Empower Yourself, and Realize Your Full Potential
- By: Scott Barry Kaufman PhD
- Narrated by: Scott Barry Kaufman PhD
- Length: 8 hrs and 59 mins
- Unabridged
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Urgently needed, Rise Above speaks to what ails us, offering not just empathy, insight, and a dose of humor, but also actionable solutions to own your life and reach your full potential.
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Disciplined Entrepreneurship Expanded & Updated
- 24 Steps to a Successful Startup
- By: Bill Aulet
- Narrated by: Al Kessel
- Length: 13 hrs and 15 mins
- Unabridged
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Disciplined Entrepreneurship Expanded & Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and managing director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet, systematically walks listeners through exactly how to create a successful startup.
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Robotic Audio
- By felipersd on 02-04-25
By: Bill Aulet
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Reset
- How to Change What's Not Working
- By: Dan Heath
- Narrated by: Dan Heath
- Length: 6 hrs and 35 mins
- Unabridged
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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Accompanying PDF has chapter summaries
- By JOHN B SHRADER on 02-07-25
By: Dan Heath
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Never Lead Alone
- 10 Shifts from Leadership to Teamship
- By: Keith Ferrazzi
- Narrated by: Graham Halstead
- Length: 5 hrs and 38 mins
- Unabridged
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The world’s best teams don’t win because of leadership alone. They win because of teamship. Yet when it comes to success, it is leaders who are lauded; too little attention is given to the transformation of the team itself. We’ve all but ignored how to extract billions of dollars of shareholder value from the interdependency of talent in teams, Keith Ferrazzi argues. Upgrading teams is one of the least curated and under-leveraged opportunities for success. It is time to focus on teamship.
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Excellent awakening to a better way!
- By Ted Rusinoff on 04-23-25
By: Keith Ferrazzi
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The Sweaty Startup
- How to Get Rich Doing Boring Things
- By: Nick Huber
- Narrated by: Nick Huber
- Length: 5 hrs and 56 mins
- Unabridged
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In The Sweaty Startup, Nick Huber shows us that you don’t need a ton of money, a brilliant new idea, complex technology, or extreme scale to succeed. There is another way to do business and find success by keeping things simple. Nick encourages listeners to pursue opportunities with good odds, low risk, and moderate rewards that will set you up for a successful life, not just a successful business. Forget about mastering your craft, Huber advises. Focus on mastering sales, hiring, and delegation instead.
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Practical insight to share with the young people in your life!
- By Donald Hlava on 05-06-25
By: Nick Huber
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On Muscle
- The Stuff That Moves Us and Why It Matters
- By: Bonnie Tsui
- Narrated by: Bonnie Tsui
- Length: 6 hrs and 14 mins
- Unabridged
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From the bestselling author of Why We Swim comes a mind-expanding exploration of muscle—from our ancient obsession with the ideal human form to the modern science of this amazing and adaptable tissue—that will change the way you think about what moves us through the world.
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Muscle wisdom
- By marksolomon on 04-24-25
By: Bonnie Tsui
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There's Nothing Like This
- The Strategic Genius of Taylor Swift
- By: Kevin Evers
- Narrated by: Candace Joice
- Length: 8 hrs and 35 mins
- Unabridged
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Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision?
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Repetitive and minimally insightful
- By MyTwoCents on 05-06-25
By: Kevin Evers
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More Everything Forever
- AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity
- By: Adam Becker
- Narrated by: Greg Tremblay
- Length: 10 hrs and 57 mins
- Unabridged
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Tech billionaires have decided that they should determine our futures for us. According to Elon Musk, Jeff Bezos, Sam Altman, and more, the only good future for humanity is one powered by technology: trillions of humans living in space, functionally immortal, served by superintelligent AIs. In More Everything Forever, science writer Adam Becker investigates these wildly implausible and often profoundly immoral visions of tomorrow—and shows why, in reality, there is no good evidence that they will, or should, come to pass.
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Puts words to thoughts that have been haunting me
- By Ellen L. on 04-24-25
By: Adam Becker
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Ordinary Time
- Lessons Learned While Staying Put
- By: Annie B. Jones
- Narrated by: Annie B. Jones, Emily P. Freeman
- Length: 6 hrs and 7 mins
- Unabridged
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Annie Jones always assumed adulthood would mean adventure: a high-powered career; life in a big, bustling city; and travels to far-flung places she’d longed to see. But her reality turned out differently. As the years passed, Annie was still in the same small town running an independent bookstore—the kind of life Nora Ephron dreamed.
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It was everything I wanted it to be…
- By Lory Chrane on 05-02-25
By: Annie B. Jones
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- By: Anne-Laure Le Cunff
- Narrated by: Anne-Laure Le Cunff
- Length: 6 hrs and 25 mins
- Unabridged
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Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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A Refreshing Take on Growth and Creativity!
- By Naya on 03-05-25
What listeners say about Click
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 05-05-25
Excellent book!
Intriguing detail for startups to move from idea to sprint demo. Helpful detail for early startups.
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