Amazon Customer
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 6 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 5
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Story5 out of 5 stars 5
The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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5 out of 5 stars
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Real-world frameworks that deliver true results
- By Amazon Customer on 07-05-24
- Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- By: Richmond Wong
- Narrated by: Richmond Wong
Powerful growth strategies & frameworks that work
Reviewed: 07-03-24
As a technical founder transitioning to a more strategic role, this book has been invaluable. The author's insights, drawn from his experience with 150+ startups, offer a perfect blend of high-level strategy and actionable tactics.
What I loved:
1.) Pricing Strategies: Distinguishes between pricing structure (tiers, billing frequency, feature set) and strategy (e.g., penetration pricing) to break apples-to-apples comparisons with your competitors. Richmond explains how to align these with buyer perceptions and competitor offerings for optimal growth and profit.
2.) Product-Market Fit: The "Light Switch and Light Dial Model" reframes PMF. It's not just on/off, but a dial of strength measured by sales becoming faster, easier, more frequent, and bigger. This nuanced view helps optimize fit incrementally.
3.) Competitive Differentiation: Richmond explains how changing your product's mechanism (how it works) and establishing authority can break the price competition trap. It's about creating an apples-to-oranges comparison that buyers can't easily make.
4.) Lifetime Customer Value (LTV): He goes beyond basic LTV calculations, introducing concepts like LTV growth potential and efficiency. He explains how to use these for targeted investments in specific customer segments and journey touchpoints.
I loved the heavy emphasis on practicality and not just theory. Richmond provides actionable frameworks and methodologies that can be immediately implemented.
Highly recommended.
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3 people found this helpful
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 2 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 7
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Performance4.5 out of 5 stars 7
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Story4.5 out of 5 stars 7
This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
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5 out of 5 stars
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Compact, easily digestible lessons on growth
- By Amazon Customer on 11-23-23
- The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
Helps new entrepreneurs to learn key growth levers
Reviewed: 11-17-23
Great for people who need to learn the core, evergreen growth levers of B2B business and a helpful resource for all new entrepreneurs.
Concise, helpful lessons on growing your startup - with guidance on pricing, marketing, picking a niche and churn reduction.
I listened to this while simultaneously following along in the print version I also bought. Recommended.
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1 person found this helpful