Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Richmond Wong
-
By:
-
Richmond Wong
About this listen
The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy:
- Faster conversion of prospects
- More effective up-sells and cross-sells
- Improved customer retention and loyalty
- A stronger market position
- Better prediction and shaping of buyer behavior
You'll gain these powers
- Enhancing Product-Market-Fit: Align your product with market demands using the Light Switch and Dial Model
- Master pricing strategy for growth: Develop an effective pricing strategy that drives growth and beats competitors
- Increase conversion rates: Get more people buying with the "Can and Will" Promises framework
- Ensure long-term customer satisfaction: Use this 4-step framework to create buyer delight
- Leverage primal human instincts in marketing: Tap into the impulsivity of your buyer's childhood drives to create irresistible marketing campaigns to sell more (and more easily)
- Create and capture demand: Harness conscious and unconscious desires through new and existing fulfillment methods to generate demand
- Neutralize buyer skepticism about your product and build trust: Explain the “how” behind your product’s promises with clear, step-by-step details to reduce skepticism and build trust
These insights - plus others featured here - are lessons I’ve learned and frameworks I’ve built through working with 150+ founders and senior decision-makers at startups around the world, along with enterprise-level clients.
The Flexibility of Standalone Chapters
Designed for busy company leaders, each chapter can be listened to independently, giving you the flexibility to focus on what's relevant to you now.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Nomad Markets (P)2024 Nomad MarketsListeners also enjoyed...
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Solid
- By Phil Williams on 12-14-23
By: Rob Walling
-
The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
-
-
Compact, easily digestible lessons on growth
- By Amazon Customer on 11-23-23
By: Richmond Wong
-
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
-
-
The data was hidden too deep
- By Just No on 11-04-24
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
How to Make a Few Billion Dollars
- By: Brad Jacobs
- Narrated by: Brad Jacobs
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
-
-
Meh
- By Anonymous User on 09-24-24
By: Brad Jacobs
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Solid
- By Phil Williams on 12-14-23
By: Rob Walling
-
The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
-
-
Compact, easily digestible lessons on growth
- By Amazon Customer on 11-23-23
By: Richmond Wong
-
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
-
-
The data was hidden too deep
- By Just No on 11-04-24
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
How to Make a Few Billion Dollars
- By: Brad Jacobs
- Narrated by: Brad Jacobs
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
-
-
Meh
- By Anonymous User on 09-24-24
By: Brad Jacobs
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
Related to this topic
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall
-
Performance
-
Story
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
-
I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- By: Ramit Sethi
- Narrated by: Ramit Sethi
- Length: 12 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
-
-
Repetitive - should be retitled.
- By Truth on 06-20-19
By: Ramit Sethi
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- By: JL Collins
- Narrated by: JL Collins, Peter Adeney
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
-
-
Misleading, heavily biased
- By Cody Peralta on 07-19-19
By: JL Collins
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall
-
Performance
-
Story
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
People who viewed this also viewed...
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Solid
- By Phil Williams on 12-14-23
By: Rob Walling
-
The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
-
-
Compact, easily digestible lessons on growth
- By Amazon Customer on 11-23-23
By: Richmond Wong
-
Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
-
A must read!
- By marianella on 12-01-20
By: Wes Bush
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
-
Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
-
From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- By: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
-
-
Painful to listen!
- By NYCMom on 01-24-20
By: Aaron Ross, and others
-
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
-
-
The data was hidden too deep
- By Just No on 11-04-24
-
The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
-
-
Solid
- By Phil Williams on 12-14-23
By: Rob Walling
-
The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 2 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
-
-
Compact, easily digestible lessons on growth
- By Amazon Customer on 11-23-23
By: Richmond Wong
-
Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
-
A must read!
- By marianella on 12-01-20
By: Wes Bush
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
-
-
Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
-
From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- By: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
-
-
Painful to listen!
- By NYCMom on 01-24-20
By: Aaron Ross, and others
-
The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
-
-
The data was hidden too deep
- By Just No on 11-04-24
What listeners say about Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Amazon Customer
- 07-03-24
Powerful growth strategies & frameworks that work
As a technical founder transitioning to a more strategic role, this book has been invaluable. The author's insights, drawn from his experience with 150+ startups, offer a perfect blend of high-level strategy and actionable tactics.
What I loved:
1.) Pricing Strategies: Distinguishes between pricing structure (tiers, billing frequency, feature set) and strategy (e.g., penetration pricing) to break apples-to-apples comparisons with your competitors. Richmond explains how to align these with buyer perceptions and competitor offerings for optimal growth and profit.
2.) Product-Market Fit: The "Light Switch and Light Dial Model" reframes PMF. It's not just on/off, but a dial of strength measured by sales becoming faster, easier, more frequent, and bigger. This nuanced view helps optimize fit incrementally.
3.) Competitive Differentiation: Richmond explains how changing your product's mechanism (how it works) and establishing authority can break the price competition trap. It's about creating an apples-to-oranges comparison that buyers can't easily make.
4.) Lifetime Customer Value (LTV): He goes beyond basic LTV calculations, introducing concepts like LTV growth potential and efficiency. He explains how to use these for targeted investments in specific customer segments and journey touchpoints.
I loved the heavy emphasis on practicality and not just theory. Richmond provides actionable frameworks and methodologies that can be immediately implemented.
Highly recommended.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 11-24-24
Deep Psychology Meets Practical Frameworks
This book is highly recommended for founders and executives looking to move beyond basic growth tactics to more sophisticated strategies that your competition doesn’t know about.
What do I mean by this?
This book stands out by combining sophisticated psychological frameworks with actionable frameworks in ways I haven't seen in other business books. Instead of the usual surface-level advice, the author dives deep into both the analytical and psychological aspects of growing a B2B SaaS business.
For example, in terms of looking at Lifetime Customer Value (LTV), his approach goes far beyond basic LTV calculations, introducing three distinct forms of “highest LTV ROI” to guide investment decisions - whether it's identifying current highest returns per dollar, spots with potential for disproportionate returns, or opportunities for highest absolute returns regardless of ROI per dollar. This nuanced framework helps identify WHO to invest in, WHERE in the customer journey to focus, and WHAT specific tactics to implement.
But what really separates this book is its psychological insights. The “Forms of Desire meets Methods of Fulfillment” framework breaks down buyer desires into three categories (verbalized conscious, pre-verbal conscious, and unconscious desires) and shows how to satisfy these through new or existing fulfillment methods. Related to this is his approach to permission-based buying psychology that focuses on identity affirmation and provides a fresh lens for marketing and sales that is also effective.
This book also briefly touches on the productivity side of running a business. More specifically, a particularly unique aspect is the author's take on restrictions and restraints for productivity. Rather than just suggesting time management techniques, he explains how to deliberately exploit restrictions (making certain activities impossible) versus restraints (limiting degrees of freedom) to increase focus and output. This framework for designing your work environment is both novel and immediately applicable.
Another standout element is his contrarian view on content and storytelling. While most books emphasize compelling stories, Richmond explains why being merely compelling isn't enough - you need an effective storytelling system that delivers your message to the right people, through the right venues, in the proper sequence, with the ability to update as market conditions change.
The section on "can" versus "will" promises in marketing provides an uncommonly practical framework for crafting marketing messages. Instead of just focusing on potential outcomes, Richmond shows how to create specific, quantifiable promises that speak directly to realizing prospects' desired outcomes.
This book avoids the common trap of offering generic advice repackaged from other sources. Instead, it provides fresh frameworks and actionable insights drawn from clear experience with B2B SaaS companies. Well worth spending time with this book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 07-05-24
Real-world frameworks that deliver true results
I've already recommended this to several people in my network.
Background: I've read tons of business titles and I've become skeptical of books promising game changing insights. This book, however, genuinely surprised me with its deep but practical insights and immediately applicable frameworks that legitimately differentiate a business by helping you zig while your competitors zag. Insights from the book that stuck with me:
* Eliminating Buyer Doubts: Richmond's approach here is counter-intuitive but effective. Instead of making bigger claims to counter skepticism, he instead recommends explaining the mechanisms behind your promises to build credibility. This involves articulating how features deliver on claims and then connecting them to specific outcomes desired by buyers. He also demonstrates how stacking multiple believable promises can reduce overall skepticism
* Escaping Price Competition: These insights on breaking free from price competition really changed my perspective on pricing. Richmond presents two key strategies: changing your product's mechanism and establishing authority. A strong adjunct to the chapter about eliminating buyer doubts
* Forms of Desire Framework: The "Forms of Desire meets Methods of Fulfillment" framework shows how to harness conscious and unconscious buyer desires through new or existing fulfillment methods. The goal is to awaken dormant desires and transform them into demand. A structured approach to uncovering potential product features that address unmet market needs
* Resilience Strategies: In a section I initially didn't expect to find useful, Richmond's advice on building "skills-based confidence" has been surprisingly impactful. His concrete steps for developing competence in key areas have helped me push through several challenging projects I might have otherwise abandoned
If you're looking for a strategy book in the software space that goes beyond basic advice and provides frameworks you can actually use, this is it.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 07-05-24
A secret weapon for SaaS founders and executives
Without question an essential listen for anyone aiming to elevate their B2B SaaS game, offering uncommon (but deeply effective), comprehensive, and practical growth strategies. This book stands out for balancing short-term tactics with long-term strategy.
NICHE-POSITIONING-MESSAGING FRAMEWORK --- Richmond gives a three-step approach that starts with defining your niche (product + target + desired outcome). Then using this to craft your positioning as the superior solution, and finally providing evidence through messaging
CUSTOMER ANALYSIS --- The "Three Questions" (What will they tell you? What won't they tell you? What can't they tell you?) offer a deep dive into customer psychology for uncovering hidden motivations and resistances that influence buying decisions. Critical for founders and executives to know this
BUYER RETENTION --- The "Four Step Framework for Permanent Buyer Delight" focuses on solving multiple weighted problems for identifying critical issues, then exceeding expectations set by competitors (often through stacking relevant benefits)
Worth buying? 100% - you'll learn at least one thing in here that will greatly help your business.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful