The Pixies in Boston. Nirvana in Seattle. The Red Hot Chili Peppers in Los Angeles. While these alt-rock bands are world-renowned today, at the dawn of the '90s they were still largely defined by local music scenes. Before the mediation of MTV, VH1, or Apple Music, fans connected directly to alt-rock groups through word of mouth or via small local radio stations.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

Four-time Emmy winner Mike Reiss - who has worked on The Simpsons continuously since episode one in 1989 - shares stories, scandals, and gossip about working with America’s most iconic cartoon family ever. Reiss explains how the episodes are created and provides an inside look at the show’s writers, animators, actors, and celebrity guests. He answers a range of questions from Simpsons fans and die-hards and reminisces about the making of perennially favorite episodes.

Traveling from New York to Los Angeles, Stockholm to Korea, John Seabrook visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early '90s Sweden to their ubiquity on today's charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.

This close look at Wonder Woman's history portrays a complicated heroine who is more than just a female Superman with a golden lasso and bullet-deflecting bracelets. The original Wonder Woman was ahead of her time, advocating female superiority and the benefits of matriarchy in the 1940s. At the same time, her creator filled the comics with titillating bondage imagery, and Wonder Woman was tied up as often as she saved the world.

In this star-studded autobiography, Clive Davis shares a personal, candid look into his remarkable life and the last 50 years of popular music as only a true insider can. In the history of popular music, no one looms as large as Clive Davis. His career has spanned more than 40 years, and he has discovered, signed, or worked with a staggering array of artists: Whitney Houston, Janis Joplin, Simon and Garfunkel, Barry Manilow, Patti Smith, Lou Reed, Dionne Warwick, Carlos Santana, The Grateful Dead, Alicia Keyes, Kelly Clarkson, Jennifer Hudson, and Aretha Franklin, to name a few.

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.　

Through such hits as "The Sound of Silence", "Bridge Over Troubled Water", "Still Crazy After All These Years", and "Graceland", Paul Simon has spoken to us in songs for a half-century about alienation, doubt, resilience, and empathy in ways that have established him as one of the most honored and beloved songwriters in American pop music history. His music has gone beyond the sales charts into our cultural consciousness. He was the first songwriter awarded the Gershwin Prize by the Library of Congress and is a member of the Rock and Roll Hall of Fame and the Songwriters Hall of Fame.

Danny Fingeroth’s A Marvelous Life: The Amazing Story of Stan Lee is the first comprehensive biography of this powerhouse of ideas, who, with his invention of Marvel Comics, changed the world’s ideas of what a hero is and how a story should be told. With exclusive interviews with Lee himself, as well as with colleagues, relatives, friends - and detractors - Fingeroth makes a doubly remarkable case for Lee’s achievements, while not ignoring the controversies that dogged him his entire life - and even past his death.

Attention, all Disney Fans! Do you enjoy learning about the Disney theme parks? Perhaps you're enamored with the man who was Walt Disney? Maybe you're just plain crazy for Mickey Mouse and the Disney big-screen features? No need to order your serving of Disney history and knowledge a la carte anymore.

As Glenn Altschuler reveals in All Shook Up, the rise of rock 'n roll--and the outraged reception to it--in fact can tell us a lot about the values of the United States in the 1950s, a decade that saw a great struggle for the control of popular culture. Altschuler shows, in particular, how rock's "switchblade beat" opened up wide fissures in American society along the fault-lines of family, sexuality, and race.

Nearly 20 years in the making, Can't Buy Me Love is a masterful work of group biography, cultural history, and musical criticism. That the Beatles were an unprecedented phenomenon is a given. Here Jonathan Gould seeks to explain why, placing the Fab Four in the broad and tumultuous panorama of their time and place, rooting their story in the social context that girded both their rise and their demise.

With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.

Darwin had his theory of evolution, and David Bianculli has his. Bianculli's theory has to do with the concept of quality television: what it is and, crucially, how it got that way. In tracing the evolutionary history of our progress toward a Platinum Age of Television - our age, the era of The Sopranos and Breaking Bad and Mad Men and The Wire and Homeland and Girls - he focuses on the development of the classic TV genres.