Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Discover the songwriting technique used in 97% of all hit songs. Music is a tough industry to break into. With production gear being affordable for the first time in history, it seems like everyone is making music these days. Getting noticed in the continuous stream of information that is the Internet seems almost impossible. But: There is a technique designed specifically to captivate and hook an audience and with The Addiction Formula, you can learn it in a couple of hours.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after listening to Jeff Tweedy's How to Write One Song. Why one song? The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit.

Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

Kelefa Sanneh, one of the essential voices of our time on music and culture, has made a deep study of how popular music unites and divides us, charting the way genres become communities. In Major Labels, Sanneh distills a career’s worth of knowledge about music and musicians into a brilliant and omnivorous reckoning with popular music - as an art form (actually, a bunch of art forms), as a cultural and economic force, and as a tool that we use to build our identities.

Music production can be an elusive art form for many, and the challenges that face someone who is new to this can easily create overwhelm and lead to complete paralysis. The goal of this book is to cover music production from many different angles in a way that will change your thinking on the subject and build your confidence.

No one other than Warren Zanes, rocker and writer and friend, could author a book about Tom Petty that is as honest and evocative of Petty's music and the remarkable rock and roll history he and his band helped to write. Born in Gainesville, Florida, with more than a little hillbilly in his blood, Tom Petty was a Southern shit kicker, a kid without a whole lot of promise. Rock and roll made it otherwise.

If you were a fan of popular music in the 1960s and early '70s, you were a fan of the Wrecking Crew - whether you knew it or not. On hit record after hit record by everyone from the Byrds, the Beach Boys, and the Monkees to the Grass Roots, the 5th Dimension, Sonny & Cher, and Simon & Garfunkel, this collection of West Coast studio musicians from diverse backgrounds established themselves as the driving sound of pop music - sometimes over the objection of actual band members....

Utilizing his incomparable career and inspired collaborations with Talking Heads, Brian Eno, and many others, David Byrne taps deeply into his lifetime of knowledge to explore the panoptic elements of music, how it shapes the human experience, and reveals the impetus behind how we create, consume, distribute, and enjoy the songs, symphonies, and rhythms that provide the backbeat of life. Byrne’s magnum opus uncovers thrilling realizations about the redemptive liberation that music brings us all.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

Now at last Keith Richards pauses to tell his story in the most anticipated autobiography in decades. And what a story! Listening obsessively to Chuck Berry and Muddy Waters records in a coldwater flat with Mick Jagger and Brian Jones, building a sound and a band out of music they loved. Finding fame and success as a bad-boy band, only to find themselves challenged by authorities everywhere....

Mark Blake draws on his own interviews with band members as well as the group's friends, road crew, musical contemporaries, former housemates, and university colleagues to produce a riveting history of one of the biggest rock bands of all time. We follow Pink Floyd from the early psychedelic nights at UFO, to the stadium-rock and concept-album zenith of the '70s, to the acrimonious schisms of the late '80s and '90s.

When you listen to music, do you prefer lyrics or melody? Intricate harmonies or driving rhythm? The “real” sounds of acoustic instruments or those of computerized synthesizers? Drawing from her successful career as a music producer (engineering hits like Prince’s “Purple Rain”), professor of cognitive neuroscience Susan Rogers reveals why your favorite songs move you. She explains that we each possess a unique “listener profile” based on our brain’s reaction to seven key dimensions of any record: authenticity, realism, novelty, melody, lyrics, rhythm, and timbre.

From behind the walls of a handful of well-hidden, unlikely recording studios in the Los Angeles area, legends-in-waiting created masterpiece albums. It was a time of astonishing creativity and unprecedented fame and fortune. It was also a time of unfettered excess that threatened to unravel everything along the way. With access that only a longtime music business insider can provide, Kent Hartman packs Goodnight, L.A. with never-before-told stories about the most prolific time and iconic place in rock 'n' roll history.

Ed Ward covers the first half of the history of rock & roll in this sweeping and definitive narrative - from the 1920s, when the music of rambling medicine shows mingled with the songs of vaudeville and minstrel acts to create the very early sounds of country and rhythm and blues, to the rise of the first independent record labels post-World War II, and concluding in December 1963, just as an immense change in the airwaves took hold and the Beatles prepared for their first American tour.

Cowboys and Indies is the definitive record-business bible, chronicling the pioneers who set the stylus on the most important labelsand musical discoveries of the last century. The narrative follows all the musical trends and developments from the phonograph to the Internet age as it delves behind the big business of corporate hit machines and the diligent industry of small, curated labels.

If you were a fan of popular music in the 1960s and early '70s, you were a fan of the Wrecking Crew - whether you knew it or not. On hit record after hit record by everyone from the Byrds, the Beach Boys, and the Monkees to the Grass Roots, the 5th Dimension, Sonny & Cher, and Simon & Garfunkel, this collection of West Coast studio musicians from diverse backgrounds established themselves as the driving sound of pop music - sometimes over the objection of actual band members....

Legendary music producer LA Reid - the man behind artists such as Mariah Carey, Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Pink, Justin Bieber, and Usher - changed the music business forever. Now he tells his story, taking fans on an intimate tour of his life. Sing to Me is a fascinating journey from Reid's small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show The X Factor.

From our talent-rich neighbor to the north comes this biography of one of the most successful Canadian rock bands, The Tragically Hip, which announced a year-long tour after sharing the news of lead singer Gord Downie’s inoperable cancer. Now available to US listeners, The Never-Ending Present details what led up to the memorable night when music fans all over the world watched Downie’s heroic final performance.

The story of Stax Records unfolds like a Greek tragedy. A white brother and sister build a record company that becomes a monument to racial harmony in 1960’s segregated south Memphis. Their success is startling, and Stax soon defines an international sound. Then, after losses both business and personal, the siblings part, and the brother allies with a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, they fall from great heights to a tragic demise.

Here Comes the Night: Bert Berns and the Dirty Business of Rhythm and Blues is both a definitive account of the New York rhythm and blues world of the early '60s, and the harrowing, ultimately tragic story of songwriter and record producer Bert Berns, whose meteoric career was fueled by his pending doom. His heart damaged by rheumatic fever as a youth, doctors told Berns he would not live to see 21. Although his name is little remembered today, Berns worked alongside all the greats of the era.

On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.

Washington Post staff writer Geoff Edgers takes a deep dive into the story behind "Walk This Way", Aerosmith and Run-DMC's legendary, groundbreaking mashup that forever changed music.

Yngwie Malmsteen's revolutionary guitar style - combining elements of classical music with the speed and volume of heavy metal - made him a staple of the 80s rock scene. Decades later, he's still a legend among guitarists, having sold 11 million albums and influenced generations of rockers since. In Relentless, Malmsteen shares his personal story, from the moment he burst onto the scene seemingly out of nowhere in the early 80s to become a household name in the annals of heavy metal.

From the moment their hugely influential 1978 debut landed, Van Halen set a high bar for the rock 'n' roll lifestyle, creating an entirely new style of post-'60s hard rock and becoming the quintessential rock band of the 1980s. But the high-flying success was fraught with difficulty, as Eddie struggled with alcohol and drug addiction while simultaneously battling David Lee Roth over the musical direction of the band, eventually taking the band in an entirely new direction with Sammy Hagar and scaling new heights, before that iteration of Van Halen disintegrated.

How did a pair of little Dutch boys trained in classical music grow up to become the nucleus of the most popular heavy metal band of all time? What's the secret behind Eddie Van Halen's incredible fast and furious guitar solos? What makes David Lee Roth and Sammy Hagar so wacky? And, are all those stories about groupies, booze bashes, and contract riders true? The naked truth is laid bare in Everybody Wants Some - the real-life story of a rock 'n' roll fantasy come true.

Ben Greenman, New York Times best-selling author, contributing writer to The New Yorker, and owner of thousands of recordings of Prince and Prince-related songs, knows intimately that there has never been a rock star as vibrant, mercurial, willfully contrary, experimental, or prolific as Prince. Uniting a diverse audience while remaining singularly himself, Prince was a tireless artist, a musical virtuoso and chameleon, and a pop-culture prophet.

Matt Pinfield is the ultimate music fan. He's the guy who knows every song, artist, and musical riff ever recorded, down to the most obscure band's B-side single on its vinyl-only EP import. As a child, music helped Pinfield make sense of the world. Later he would approach his music idols after concerts and explain why he loved their music. As an adult, rock music inspired his career, fueled relationships, and, at times, became a life raft.

Best-selling author and Sundance award-winning director Questlove harnesses his encyclopedic knowledge of popular music and his deep curiosity about history to examine America over the past 50 years. Choosing one essential track from each year, Questlove unpacks each song’s significance, revealing the pivotal role that American music plays around issues of race, gender, politics, and identity.

A companion to the best selling Napalm and Silly Putty, George Carlin's More Napalm and Silly Putty picks up where the original left off, with more laser-sharp observations, tough questions, philosophical musings, linguistic legerdemain, and inspired weirdness in these unabridged excerpts from the thinking man's comic - and three-time Grammy winner!

Grammy Winner for Best Spoken Comedy Album
Performed by George Carlin himself, and filled with thoughts, musings, questions, lists, beliefs, curiosities, monologues, assertions, assumptions, and other verbal ordeals, Brain Droppings is infectiously funny.

New! Don't miss our AudibleComedy combo, featuring original humor from standups Greg Proops and Steve Marmel.

Have you ever wondered how off-key you are while singing in the shower? Or if your Bob Dylan albums really sound better on vinyl? Or why certain songs make you cry? Now, scientist and musician John Powell invites you on an entertaining journey through the world of music. Discover what distinguishes music from plain old noise, how scales help you memorize songs, what the humble recorder teaches you about timbre (assuming your suffering listeners don’t break it first), and more.

With over 125 gold and platinum records, and two Grammys for Steely Dan's Aja and Gaucho, Schnee has been called a living legend - recognized and respected in the industry as the consummate music man with an incomparable career that he lovingly shares with listeners in humorous detail.