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2030
- How Today's Biggest Trends Will Collide and Reshape the Future of Everything
- Narrated by: Leon Nixon
- Length: 10 hrs and 33 mins
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Publisher's summary
"Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." (Adam Grant)
The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.
Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game", and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.
That world - and those rules - are over.
By 2030, a new reality will take hold, and before you know it:
- There will be more grandparents than grandchildren
- The middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined
- The global economy will be driven by the non-Western consumer for the first time in modern history
- There will be more global wealth owned by women than men
- There will be more robots than workers
- There will be more computers than human brains
- There will be more currencies than countries
All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.
According to Mauro F. Guillen, the only way to truly understand the global transformations underway - and their impacts - is to think laterally. That is, using "peripheral vision", or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend - climate change or the rise of illiberal regimes, for example - Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point - 2030 - that will be, for better or worse, the point of no return.
2030 is both a remarkable guide to the coming changes and an exercise in the power of "lateral thinking", thereby revolutionizing the way you think about cataclysmic change and its consequences.
A Macmillan Audio production from St. Martin's Press
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Critic reviews
“For too long, the public’s understanding of social science has been dominated by economists and psychologists. We know a lot about what’s going on with dollars and senses, but we’re surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.” (Adam Grant, New York Times best-selling author of Originals: How Non-Conformists Change the World, and host of the TED podcast WorkLife)
"We all 'feel' it - it registers itself in our excitement and anxiety of the massive disruption in technology, work, life and our world we are living through. These interconnected shifts in the way we live and work, our politics and culture, and on the earth add up to the most massive disruption and change in human history, Many smart people and many great books have grappled with discrete elements of these changes from automation and remote working, the rise and rebirth of cities, the new global middle class, and climate change. In 2030 AD, Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." (Richard Florida, author of the international best seller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life)
“Who better than Mauro Guillen - with his world view, engaging writing and multi-disciplinary approach - to open our eyes to transformational global changes that stare us in the face, and that we are yet to internalize. Using many powerful examples from around the world to nudge us out of our comforting but over-simplified view of the world, Mauro illustrates brilliantly why our 'straightforward reality can no longer be taken for granted.' Supplementing this with a highly-accessible analysis of lateral thinking and peripheral vision, he helps us navigate what is 'an inherently confusing but also profoundly unsettling' outlook that too many of us are happy to ignore - either consciously or inadvertently so. Mauro’s book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities.” (Mohamed El-Erian, Chief Economic Adviser, Allianz, and best-selling author of When Markets Collide)
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Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.
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MUST READ
- By RJW on 05-06-17
By: Tyler Cowen
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The Impulse Society
- America in the Age of Instant Gratification
- By: Paul Roberts
- Narrated by: Edoardo Ballerini
- Length: 9 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
Paul Robert digs down to the economic roots of the problem, shows how it has metastisized to affect every facet of our lives and our ability to navigate the future. In clear, cogent prose that mixes illuminating analysis and vibrant reporting, Roberts not only tells the fascinating story of how the impulse society came to be, but shows how, perhaps, a healthier society may still be possible.
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A Must-Listen for Millenials
- By Doug - Audible on 03-31-15
By: Paul Roberts
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Who’s Your City?
- How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life
- By: Richard Florida
- Narrated by: Mark Boyett
- Length: 8 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
All places are not created equal. In this groundbreaking book, Richard Florida shows that where we live is increasingly a crucial factor in our lives, one that fundamentally affects our professional and personal prospects. As well as explaining why place matters now more than ever, Who's Your City? provides indispensable tools to help you choose the right place for you.
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Disappointing
- By Mimi Routh on 08-08-10
By: Richard Florida
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No Ordinary Disruption
- The Four Global Forces Breaking All the Trends
- By: Richard Dobbs, James Manyika, Jonathan Woetzel
- Narrated by: Grover Gardner
- Length: 8 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.
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Good performance, so-so content
- By Vignesh Krishnan on 08-28-16
By: Richard Dobbs, and others
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The Zero Marginal Cost Society
- The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
- By: Jeremy Rifkin
- Narrated by: David Cochran Heath
- Length: 14 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Story
In this provocative new book, Rifkin argues that the coming together of the Communication Internet with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure—the Internet of Things—is boosting productivity to the point where the marginal cost of producing many goods and services is nearly zero, making them essentially free.
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Not a convincing argument-just stories & ideology
- By Pierre Parent on 07-26-17
By: Jeremy Rifkin
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The Prosperity Paradox
- How Innovation Can Lift Nations out of Poverty
- By: Clayton M. Christensen, Efosa Ojomo, Karen Dillon
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 37 mins
- Unabridged
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Overall
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Performance
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Story
Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
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Simplistic, lack of insights
- By D. Cameron on 05-24-21
By: Clayton M. Christensen, and others
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- By Kristofer Jarl on 11-18-20
By: Kenneth W. Gronbach, and others
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Age of Discovery
- Navigating the Risks and Rewards of Our New Renaissance
- By: Ian Goldin, Chris Kutarna
- Narrated by: Mark Meadows
- Length: 11 hrs and 49 mins
- Unabridged
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Overall
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Performance
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Story
Age of Discovery explores a world on the brink of a new Renaissance and asks: how do we share more widely the benefits of unprecedented progress? How do we endure the inevitable tumult generated by accelerating change? How do we each thrive through this tangled, uncertain time? From gains in health, education, wealth and technology to crises of conflict, disease and mass migration, the similarities between today's world and that of the 15th century are both striking and prophetic: we have been here before.
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A monotonous text disguised as casual reading.
- By Rob on 07-29-16
By: Ian Goldin, and others
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That Used to Be Us
- How America Fell Behind in the World It Invented and How We Can Come Back
- By: Thomas L. Friedman, Michael Mandelbaum
- Narrated by: Jason Culp
- Length: 16 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.
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We have met the enemy and it is us.... Pogo
- By Soudant on 09-16-11
By: Thomas L. Friedman, and others
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Building the New American Economy
- Smart, Fair, and Sustainable
- By: Jeffrey D. Sachs, Bernie Sanders - foreward
- Narrated by: Rudy Sanda
- Length: 4 hrs and 13 mins
- Unabridged
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Overall
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Performance
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Story
With a nation seemingly more divided than ever, many worry that Americans risk losing ground on solving the complex, interrelated problems the country faces - including rising inequality, the specter of climate change, astronomical health care costs, and economic stagnation. The renowned economist Jeffrey D. Sachs offers a practical approach to move America toward a new consensus: sustainable development.
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If only....
- By Baboo TH on 01-24-18
By: Jeffrey D. Sachs, and others
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The Technology Trap
- Capital, Labor, and Power in the Age of Automation
- By: Carl Benedikt Frey
- Narrated by: Richard Lyddon
- Length: 15 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members.
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Very good
- By Brad on 07-04-19
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Kids These Days
- Human Capital and the Making of Millennials
- By: Malcolm Harris
- Narrated by: Will Collyer
- Length: 7 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
Everyone knows "what's wrong with millennials". Glenn Beck says we've been ruined by "participation trophies". Simon Sinek says we have low self-esteem. An Australian millionaire says millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This millennial is here to prove them all wrong.
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A devastating dream of revolution
- By Kevin Tierney Jr on 11-23-17
By: Malcolm Harris
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The Third Industrial Revolution
- How Lateral Power Is Transforming Energy, the Economy, and the World
- By: Jeremy Rifkin
- Narrated by: Kevin Foley
- Length: 12 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Author Jeremy Rifkin presents an insider's account of the next great economic era: the Third Industrial Revolution, when a new ethic of sustainability will revolutionize the world we live in.
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Lamenting "The Third Industrial Revolution"
- By Joshua Kim on 05-01-12
By: Jeremy Rifkin
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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50 Economics Classics
- Your Shortcut to the Most Important Ideas on Capitalism, Finance, and the Global Economy
- By: Tom Butler-Bowdon
- Narrated by: John Chancer
- Length: 15 hrs and 22 mins
- Unabridged
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Overall
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Performance
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Story
Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject. 50 Economics Classics is the smart person's guide to two centuries of discussion of finance, capitalism, and the global economy. From Adam Smith's Wealth of Nations to Thomas Piketty's best-seller Capital in the Twenty-First Century, here are the great books and seminal ideas, clarified and illuminated for all.
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One of the world's most renowned theoretical physicists, Carlo Rovelli has entranced millions of readers with his singular perspective on the cosmos. In Helgoland, he examines the enduring enigma of quantum theory. The quantum world Rovelli describes is as beautiful as it is unnerving. Helgoland is a treeless island in the North Sea where the 23-year-old Werner Heisenberg made the crucial breakthrough for the creation of quantum mechanics, setting off a century of scientific revolution.
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What does it take to master French cooking? This is the question that drives Bill Buford to abandon his perfectly happy life in New York City and pack up and (with a wife and three-year-old twin sons in tow) move to Lyon, the so-called gastronomic capital of France.
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Non non non!
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
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What listeners say about 2030
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- Midnight Minute
- 10-11-21
Like Shopping at TJ Max
Mostly non-informative consensus extrapolation of recent news with a handful of insights. Low rating for the performance/reader because he really needs to learn how to pronounce several jarring missteps. I would have written the miscues down for this review but whoever the editor was of this transcript should have picked it up. So like TJ Max where most of the stuff you wouldn’t want to buy there are also some great nuggets nestled in the “racks” of prose.
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- Rose Peña
- 03-25-22
Book about elderly people
I thought this book was about what the world will be like in 2030 but its primarily about retiring in 2030 and how different that will be from prior generations.
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2 people found this helpful
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- Brian Sachetta
- 03-01-21
Robust and fairly optimistic look into the future
There are a lot of books on the market that attempt to talk about what the future will be like and what massive societal changes it will bring with it. “2030,” in many ways, is a lot like those other books.
Where it does switch things up, however, is with a cautiously optimistic view of the days and years ahead. That doesn’t mean it simply overlooks scary topics such as existential threats to humanity — instead, it lays them out pragmatically and suggests a “let’s figure it out attitude” to them. I really liked that aspect of this one.
There are definitely a few sections / chapters where the book goes on longer than I would’ve wanted it to. That makes me drop this rating down to four stars. But I still don’t think that takes away from the good writing and forecasting here. Especially because of its optimism, this one is certainly worth a read.
-Brian Sachetta
Author of “Get Out of Your Head”
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8 people found this helpful
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- Susana
- 04-16-22
Outstanding
An amazing way to explain how short of time we are to shift our mindset and get prepared to unlock the opportunities and better face the challenges of the “new world”.
Imagining a world with more computers than human beings, more currencies than countries, and it’s implications, is not Sci-fi, is the context we’re living in. This book will help you understand that the best way to deal with change is by changing. How we’ll deal with change is the name of the game. My reco: start by reading this book!
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- ToM
- 03-14-21
Great info on what's coming
Great info on what's coming, based on what we already know is here. Population trends are very solid predictors of change all ng with the demographics of the global middle class. This book won't WOW you with science, but extrapolates on today's technology and where it will be in the near future.
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1 person found this helpful
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- Wayne McAllister
- 02-04-21
very insightful
in someways I'm glad I grew up in the 20th Century & won't have worry too much about 2030.
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- Debra stone
- 08-12-21
Are you ready for the unknowns
This book is easy to understand. I really do believe in the valuable insight that the author Mauro F. Gullen is predicting. we need to prepare today for the future
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- McNeilmohen Ridore
- 01-10-21
Knowledge is Power
I loved learning about the Current Trends that will impact the future American Economy. I cannot wait to invest in healtchare, green technology as well as 3D printing. In 10 years I will become wealthy in more ways than one thanks to the knowledge acquired from this audiobook.
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7 people found this helpful
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- Dj
- 05-07-21
Very insightful
This book painted a clear idea of the coming world landscape, that we'll all be trying to navigate. Fascinating read.
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- Peter U. Malyshev
- 05-12-21
Thought Provoking but Sensationalist
I forced myself to finish this book although was tempted to stop listening, for the following reasons:
(1) it is a good collection of factoids and stories, clearly the author knows how to use the internet;
(2) it is short on analysis, and where analysis of the trends is provided, such analysis in not always clear - for example where is he going with the concept of the shared economy? Are we moving to the posessionless society (sort of Russia in 1918)? Unless all property is nationalized, somebody still will own apartments, cars, bikes, etc. So is that really sharing?
(3) it is very lopsided - the book might as well be called 2030 in Africa;
(4) it completely ignores Eastern Europe and the Middle East;
(5) it does not consider the factor of religion or the rise of conservativism and new nationalism;
(6) it is sensationalist to the point of searching for a problem to justify an explanation;
(7) any book that repeatedly invokes the spirits of Marx and Lenin is not credible;
(8) the narrator is very hard to listen to given his preachy and conspiratorial manner of speaking and the narration at the very end by the author himself was a significant improvement on delivery. Wish he had narrated the whole book himself.
In sum, it is OK, but could have been better.
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7 people found this helpful