-
Become a Product Marketing Manager & Earn $100,000+
- Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
- Narrated by: Scott F. Guinn
- Length: 3 hrs and 52 mins
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Publisher's summary
According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses).
But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the number one university for marketers at the Kellogg School of Management and also his years of experience in all aspects of product marketing at top companies including Sony and Google-backed Rocket Lawyer.
Not only does Dekker give you insider knowledge about how to get hired and earn high-six-figure product marketing salaries, he also provides insider tactics for becoming an elite marketer and quickly getting a high-paying marketing job:
- Learn what the best companies look for when hiring product marketing managers and how to have the best chance to get hired
- Advanced product marketing interview techniques–how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers
- Launch your product marketing career with proven marketing strategies such as–target market identification, segmentation, and viral marketing
- Learn soft skills that will get you ahead in the office and set you up for marketing promotion
- Marketing math that even marketing professionals don’t know
- Copywriting tips for landing contracts and selling products
- Real world examples about how to sell products in a variety of companies, including high-tech companies–software marketing, technology marketing and web marketing
Set yourself up for success. Learn from a VP of marketing with a Kellogg MBA.
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Story
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
What listeners say about Become a Product Marketing Manager & Earn $100,000+
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Sophie Dixon
- 06-09-22
Nice Work!
This audiobook was a great companion to my learning material as part of Become a Product Marketing Manager.
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- Katie Shah
- 06-09-22
Appreciated!!
I’m so glad I bought this audio book. This audio book is easy to listen and you can tell because I listen to this in a few hours.
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- Max Thomas
- 06-06-22
Lovely..!!
I'm not new to explore on beginning a business, but rather I love to pay attention to new book recordings and see what others are referring to.
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- Lauren Peacock
- 06-06-22
Easy to Understand!
Straight forward and easy to follow. And the main fact is this audio book contains huge informative info.
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- Lilly Bond
- 06-06-22
Benefited
Seems pretty basic, was looking for more of a step-by-step list or timeline of what needs to happen at each step and I found all of this here.
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- Alicia Hopkins
- 06-06-22
resourceful...
Overall a good supplementary product - still I’d recommend you to reach out to the local Small Business Development chapter in your area as there are many resources you can find that offer help NO CHARGE to start-ups!
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- Charlie Holland
- 06-09-22
Amazing
I LOVE this audio book. It gives a nice introductory breakdown of some core concepts and principles.
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- bestinfobooks
- 07-12-19
Definitely A Good Listen
Author provided many tools and resources to assist with developing my product marketing skills. Will Listen Again!
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- Evie Leach
- 06-09-22
Helpful..
This audio book helped me. It provides clear explanations and many examples to help clarify. Thanks to Dekker Fraser.
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