80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
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Narrated by:
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Ron Allan
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By:
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Perry Marshall
About this listen
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
- Slash time-wasters
- Locate invisible profit centers in your business
- Advertise to hyper-responsive buyers and avoid tire-kickers
- Gain coveted positions on search engines
- Differentiate yourself from rivals
- Gain esteem in your marketplace
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
©2013 Perry Marshall (P)2014 Perry MarshallListeners also enjoyed...
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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The Accidental Salesperson
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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The Automatic Customer
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
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What Would Google Do?
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
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What listeners say about 80/20 Sales and Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Carlos Garcia
- 03-30-15
Will want/need to hear it about 10 more times
Loved it. Maybe will need to buy the print copy to understand better many references to images, graphics and lists but it is for certain very useful and a enlightening.
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- Tameera Corporal
- 09-17-17
This is an excellent book !
The supplements make it even better, and I would suggest that you received them. The only issue is the diagrams that are mentioned in the book and urls that are referenced. Most of them are on the 80/20 supplements sheet, but a few aren't.
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- Sammy Ly
- 09-17-16
More than numbers
I have no background in business but the laws are very interesting. I stopped midway due to the business jargon, but finishing it was worth it. The last few chapters about god, poverty, nature was very insightful.
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- Frannie Koe
- 01-13-23
Great!
I can put this to use immediately!! I will listen again and again! So good!
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- Amazon Customer
- 04-18-20
The best book
This one is a keeper. Great mentorship in this book on what to focus on and as someone who has a lot on their plate, I appreciate the clarity I am getting from this book. I have heard of Pareto’s rule before but this book is helping me take it into action in an area that I need it most - sales. Very useful info for my business and nonprofit work. The trick is not to just read but to implement. I don’t just listen but I also take notes and start planning next steps in my calendar. Don’t expect a book to make money for you. You have to implement.
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- JaeJaeKay
- 04-06-17
This is a great book
It was great information throughout the whole book there was no upsell and it seems so genuine
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- Inglath Cooper
- 06-18-15
Excellent and thought provoking!
So much here to apply and learn from. Glad to have discovered Perry Marshall. Highly recommend.
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- Patricia
- 05-03-17
Fantastic Resource
Perry's book is a wealth of information straight from a top marketer with no bs. The used car commercial style of presenting does get a bit annoying by midway but no doubt the content is highly beneficial to any business owner.
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- M. Gaytan
- 04-16-15
Very informative
Good information on little-known 80-20. I will definitely be using this mindset for my business. Thank you!
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- Stacy Estolas
- 02-18-16
Great Read
Loved this book. Have to listen again - so many great concepts to take notes about
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