
The Art of the Start 2.0
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Narrated by:
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Paul Boehmer
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By:
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Guy Kawasaki
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.
©2015 Guy Kawasaki (P)2015 TantorListeners also enjoyed...




















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What made the experience of listening to The Art of the Start 2.0 the most enjoyable?
The advice was to the point and very comprehensive, it contained everything a startup needs to know.What was one of the most memorable moments of The Art of the Start 2.0?
Everything in this book is memorable, so many good pieces of adviceThe Best Book for anyone starting a business
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worth a listen if your debating the start-up
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Outstanding!
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Great Book
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Experienced Minds Driving Information, Data, & Business.......
This Book Has Great Factual Information,
As Well As Information Helping Your Possible Direction,
Towards Creating What It Is,
That Makes You Or Your Product Or Idea,
Simply Amazing.........
Thanks Guy Kawasaki
I Enjoyed Another Fine Publishing
Seth Tate
Northwest Kustoms
Another "Must Read" From Guy Kawasaki
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Comprehensive
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for tech start ups primary
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The author was inciteful and the lists of what not to do, are as helpful as the suggestions.
I enjoyed the narrator too. He was enthusiastic and approached the subject matter with the inflections I assume the author intended.
I will look for more content from Guy K and assuredly read this book again in the coming year.
version 2.0 worth the investment
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Good info, but very SAAS focused
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factual and fun
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