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Big Shifts Ahead
- Demographic Clarity for Businesses
- Narrated by: Scott F. Guinn
- Length: 4 hrs and 21 mins
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Publisher's summary
Please Note: This book contains over 100 colored charts in an accompanying PDF.
Huge shifts in consumer behavior made easier to understand, quantify and anticipate
Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.
John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Listeners of this audiobook will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:
- Plan your business better
- Support your decisions with facts; and
- Clarify the demographic confusion using the groupings and frameworks used in this book
Usable Generational Definitions
John Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, although the life experiences and foreign-born composition of each vary dramatically. Burns and Porter give each generation a name to reflect the shift in society that they led.
Four Big Influencers
"Four Big Influencers" explains why those born in different decades behave so differently, and help explain the big shifts ahead:
- New technologies
- Changing government policies
- Economic growth
- Shifts in societal acceptability
Seven Biggest Opportunities
Burns and Porter devote a chapter to each of the seven biggest opportunities, forecast the future of each, and provide a framework to shift strategy when unexpected changes occur.
- Working women
- Affluent immigrants
- Workaholic retirees
- Delayed young adults
- The sharing economy
- Southern growth
- Urban life moving to the suburbs
They support the research with more than 100 easy-to-read color charts and plenty of facts.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Story
Moving to America in 2008, Finnish journalist Anu Partanen quickly went from confident, successful professional to wary, self-doubting mess. She found that navigating the basics of everyday life - from buying a cell phone and filing taxes to education and childcare - was much more complicated and stressful than anything she encountered in her homeland. At first she attributed her crippling anxiety to the difficulty of adapting to a freewheeling new culture. But as she got to know Americans better, she discovered they shared her deep apprehension.
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A non-radical perspective on two societies
- By kwdayboise (Kim Day) on 06-20-17
By: Anu Partanen
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The Complacent Class
- The Self-Defeating Quest for the American Dream
- By: Tyler Cowen
- Narrated by: Walter Dixon
- Length: 7 hrs and 39 mins
- Unabridged
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Since Alexis de Tocqueville, restlessness has been accepted as a signature American trait. Our willingness to move, take risks, and adapt to change have produced a dynamic economy and a tradition of innovation from Ben Franklin to Steve Jobs. The problem, according to legendary blogger, economist, and best-selling author Tyler Cowen, is that Americans today have broken from this tradition - we're working harder than ever to avoid change.
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MUST READ
- By RJW on 05-06-17
By: Tyler Cowen
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Aftershock
- The Next Economy and America’s Future
- By: Robert B. Reich
- Narrated by: Robert Reich
- Length: 4 hrs and 30 mins
- Unabridged
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The author of 12 acclaimed books, Robert B. Reich is a Chancellor’s Professor of Public Policy at the University of California, Berkeley, and has served in three national administrations. While many blamed Wall Street for the financial meltdown, Aftershock points a finger at a national economy in which wealth is increasingly concentrated at the top - and where a grasping middle class simply does not have the resources to remain viable.
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Very plausible assessment of our economy
- By CAR TOP CAMPER on 10-06-10
By: Robert B. Reich
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All the Money in the World
- What the Happiest People Know About Getting and Spending
- By: Laura Vanderkam
- Narrated by: Karen Saltus
- Length: 7 hrs and 23 mins
- Unabridged
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How happy would you be if you had all the money in the world? We spend endless hours obsessing over our budgets and investments, trying to figure out ways to stretch every dollar. We try to follow the advice of money gurus and financial planners, then kick ourselves whenever we spend too much or save too little. For all of the stress and effort we put into every choice, why are most of us unhappy about our finances? According to Laura Vanderkam, the key is to change your perspective.
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Very Practical Book with Good Ideas
- By Herstory buff on 07-03-14
By: Laura Vanderkam
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Coming Apart
- The State of White America, 1960–2010
- By: Charles Murray
- Narrated by: Traber Burns
- Length: 12 hrs and 24 mins
- Unabridged
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In Coming Apart, Charles Murray explores the formation of American classes that are different in kind from anything we have ever known, focusing on whites as a way of driving home the fact that the trends he describes do not break along lines of race or ethnicity.
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Brilliant & Flawed
- By Douglas C. Bates on 05-15-12
By: Charles Murray
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The End of the Suburbs
- Where the American Dream is Moving
- By: Leigh Gallagher
- Narrated by: Jessica Geffen
- Length: 7 hrs and 33 mins
- Unabridged
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For nearly 70 years, the suburbs were as American as apple pie. But in recent years things have started to change. An epic housing crisis revealed existing problems with this unique pattern of development, while the steady pull of long-simmering economic, societal and demographic forces has culminated in a Perfect Storm that has led to a profound shift in the way we desire to live. In The End of the Suburbs journalist Leigh Gallagher traces the rise and fall of American suburbia from the stately railroad suburbs that sprung up outside American cities in the 19th and early 20th centuries to current-day sprawling exurbs.
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Informative, but the title is a lie
- By Marie on 08-27-13
By: Leigh Gallagher
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Know Your Price
- Valuing Black Lives and Property in America’s Black Cities
- By: Andre M. Perry
- Narrated by: Leon Nixon
- Length: 7 hrs and 55 mins
- Unabridged
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The deliberate devaluation of Blacks and their communities has had very real, far-reaching, and negative economic and social effects. An enduring white supremacist myth claims brutal conditions in Black communities are mainly the result of Black people's collective choices and moral failings. But there is nothing wrong with Black people that ending racism can't solve. Noted educator, journalist, and scholar Andre Perry takes listeners on a tour of six Black-majority cities whose assets and strengths are undervalued.
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More about Black lives than property
- By J. Craig on 04-13-22
By: Andre M. Perry
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The Way We Never Were
- American Families and the Nostalgia Trap
- By: Stephanie Coontz
- Narrated by: Suzanne Toren
- Length: 17 hrs and 49 mins
- Unabridged
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Leave It to Beaver was not a documentary, a man's home has never been his castle, the "male breadwinner marriage" is the least traditional family in history, and rape and sexual assault were far higher in the 1970s than they are today. In The Way We Never Were, acclaimed historian Stephanie Coontz examines two centuries of the American family, sweeping away misconceptions about the past that cloud current debates about domestic life. The 1950s do not present a workable model of how to conduct our personal lives today, Coontz argues.
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fantastic report on the dangers of nostalgia
- By Richard Stine on 06-29-21
By: Stephanie Coontz
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Third World America
- How Our Politicians Are Abandoning the Middle Class and Betraying the American Dream
- By: Arianna Huffington
- Narrated by: Coleen Marlo
- Length: 6 hrs and 51 mins
- Unabridged
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America's middle class, the driver of so much of our economic success and political stability, is rapidly disappearing, forcing us to confront the fear that we are slipping as a nation - that our children and grandchildren will enjoy fewer opportunities and face a lower standard of living than we did. It's the dark flipside of the American Dream - an American Nightmare of our own making.
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Sad... but with a ray of hope
- By Maciej on 10-20-10
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- By: Chrystia Freeland
- Narrated by: Allyson Ryan
- Length: 11 hrs and 38 mins
- Unabridged
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There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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Good Storytelling but ... analysis is "eh'
- By Susan on 11-04-12
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The Millionaire Mind
- By: Thomas J. Stanley Ph.D., William D. Danko Ph.D.
- Narrated by: Cotter Smith
- Length: 12 hrs and 20 mins
- Unabridged
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To become a millionaire, you have to think like one. The Millionaire Mind shows you how. Also available: The Millionaire Next Door.
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No Millionaire Next Door
- By Sean on 02-01-03
By: Thomas J. Stanley Ph.D., and others
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Adrift
- America in 100 Charts
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
- Unabridged
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We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.
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Quick & Informative
- By W. Carillion on 10-06-22
By: Scott Galloway
What listeners say about Big Shifts Ahead
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Adrian Fajardo
- 07-18-21
Informative in a non-boring way
Clean and pact with information. For the audible version, charts are available on their site! Please take a look at them
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- Michael
- 03-04-20
Great Insight that Touches the Surface
This book gives an amazing overview of insight into the decisions and actions consumers of the U.S. have made, and will continue to make, through different generations. However, it only touches the surface of these insights. This book is a great starting point to the research you will have to do to gain a sharp understanding.
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Overall
- Eustace
- 08-17-20
Projection & Prediction
Life is cyclical if we can get ahead of the economic and financial shifts and movement. We can take advantage of the information and benefit ourselves, famiy and communities. This book lays out a ton of information to start the process.
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- Occasional Critic
- 07-17-19
is that all there is?
I am an avid follower of John Burns and recommend his blog and posts to everyone in the building and real estate industry. But this was repetitive to a ridiculous degree, and only 20% of it was new material that most people would not already know. That 20% was excellent but could have been presented in a long magazine article, not a book.
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2 people found this helpful