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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrated by: Tom Parks
- Length: 7 hrs and 43 mins
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Publisher's summary
Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.
What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?
Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:
- What each age group is likely to buy now and in coming decades
- How profits dovetail with consumer numbers
- What sectors are likely to grow or lag
- How to make sense of the numbers to chart your own path
- And more
As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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That Used to Be Us
- How America Fell Behind in the World It Invented and How We Can Come Back
- By: Thomas L. Friedman, Michael Mandelbaum
- Narrated by: Jason Culp
- Length: 16 hrs and 53 mins
- Unabridged
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America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.
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We have met the enemy and it is us.... Pogo
- By Soudant on 09-16-11
By: Thomas L. Friedman, and others
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Plutocrats
- The Rise of the New Global Super-Rich and the Fall of Everyone Else
- By: Chrystia Freeland
- Narrated by: Allyson Ryan
- Length: 11 hrs and 38 mins
- Unabridged
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There has always been some gap between rich and poor in this country, but in the last few decades what it means to be rich has changed dramatically. Alarmingly, the greatest income gap is not between the 1 percent and the 99 percent, but within the wealthiest 1 percent of our nation-as the merely wealthy are left behind by the rapidly expanding fortunes of the new global super-rich. Forget the 1 percent; Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at break-neck speed.
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Good Storytelling but ... analysis is "eh'
- By Susan on 11-04-12
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Kids These Days
- Human Capital and the Making of Millennials
- By: Malcolm Harris
- Narrated by: Will Collyer
- Length: 7 hrs and 29 mins
- Unabridged
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Everyone knows "what's wrong with millennials". Glenn Beck says we've been ruined by "participation trophies". Simon Sinek says we have low self-esteem. An Australian millionaire says millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This millennial is here to prove them all wrong.
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A devastating dream of revolution
- By Kevin Tierney Jr on 11-23-17
By: Malcolm Harris
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The Undercover Economist
- By: Tim Harford
- Narrated by: Robert Ian Mackenzie
- Length: 10 hrs and 6 mins
- Unabridged
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Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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Everyone needs to know this.
- By Paul Norwood on 04-24-06
By: Tim Harford
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A Gift to My Children
- A Father's Lessons for Life and Investing
- By: Jim Rogers
- Narrated by: Johnny Heller
- Length: 1 hr and 38 mins
- Unabridged
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What makes for a successful investor? More important, what makes for a happy and meaningful life? According to legendary investor Jim Rogers, the road to financial success and the road to a meaningful life are one and the same.
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Just What I Expected
- By OregonCustomer on 12-19-11
By: Jim Rogers
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China, Inc.
- By: Ted C. Fishman
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Unabridged
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China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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Just read the Amazon reviews befor buying it ...
- By Dan on 08-10-05
By: Ted C. Fishman
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The End of the Suburbs
- Where the American Dream is Moving
- By: Leigh Gallagher
- Narrated by: Jessica Geffen
- Length: 7 hrs and 33 mins
- Unabridged
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For nearly 70 years, the suburbs were as American as apple pie. But in recent years things have started to change. An epic housing crisis revealed existing problems with this unique pattern of development, while the steady pull of long-simmering economic, societal and demographic forces has culminated in a Perfect Storm that has led to a profound shift in the way we desire to live. In The End of the Suburbs journalist Leigh Gallagher traces the rise and fall of American suburbia from the stately railroad suburbs that sprung up outside American cities in the 19th and early 20th centuries to current-day sprawling exurbs.
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Informative, but the title is a lie
- By Marie on 08-27-13
By: Leigh Gallagher
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Cheap
- The High Cost of Discount Culture
- By: Ellen Ruppel Shell
- Narrated by: Lorna Raver
- Length: 11 hrs and 33 mins
- Unabridged
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From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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You Get What You Pay For?
- By Roy on 07-26-09
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The Rise and Fall of American Growth
- The U.S. Standard of Living Since the Civil War
- By: Robert J. Gordon
- Narrated by: Michael Butler Murray
- Length: 30 hrs and 14 mins
- Unabridged
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In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.
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Over-detailed, with no engaging message
- By BehA on 01-31-17
By: Robert J. Gordon
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The Great Escape
- Health, Wealth, and the Origins of Inequality
- By: Angus Deaton
- Narrated by: Matthew Brenher
- Length: 12 hrs and 13 mins
- Unabridged
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The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.
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not worth listening
- By Kyung on 04-26-20
By: Angus Deaton
What listeners say about Upside
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Lexx
- 01-04-19
Awesome Book and Perspective
Great book & packed with useful info. A must have for business. Awesome Book and Perspective. Well done.
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- Stan
- 04-13-18
How each generation shapes and shifts our economy
Where does Upside rank among all the audiobooks you’ve listened to so far?
Great book exploring potential businesses in markets that will explode in the next couple decades
What was one of the most memorable moments of Upside?
Demographics play a larger part of our economy than most people and even the government knows
Have you listened to any of Tom Parks’s other performances before? How does this one compare?
Similar to his other readings
If you were to make a film of this book, what would the tag line be?
Cash in on counting people
Any additional comments?
Health care and businesses for the elderly will get more people than they can handle in a few years
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- Carol Shea
- 06-10-17
Very profound and interesting . So much information, I find it necessary to listen to again ,Then read
I need to listen again and then read the kindle book. I am thrilled with all the information. I am truly enlightened.
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- Angela
- 11-28-17
Lots of numbers
Lots of numerical data. Just kept waiting for more information on how to market to Gen Y and only got a few sentences. His focus was on trends to cash-in on Baby Boomers....seemed self-serving. Overall felt more defeated than ever about Gen X....talk about the short end of the stick....
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- Kay Whims
- 07-07-18
Excellent audio
Loved the audio and would have liked to view the charts referenced by the author.
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1 person found this helpful
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- C. Burns
- 06-19-17
Answers questions about other issues! Great info
Loved it. should be required read/listening in 12th grade. Huge eye opener. An education for everyone.
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- Jb
- 06-03-17
Fascinating!!!
People numbers are still spinning my head. The personality traits of the generations and how they are used to identify market trends are so obvious as Kenneth Gronbach walks us through the past century. I've been so blind to the mystery of marketing and now I can see.
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- Elias
- 05-22-20
Great Info To Know
some of the data wasn't necessarily relevant to my industry but as a business owner I enjoyed the information and learning more about the demographics of the generations.
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- Alex Porter
- 11-17-22
Very informative
In a way I found the front end almost a little too informative. Rattled a lot of statistics, but in the 2nd half he connected these statistics with the effect on industries and economics. Overall great read, and this information should be more well known to the general public. Definitely worth buying!
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- Laura
- 02-23-19
One of my favorite economics books
Demographics covers an important part of the “demand” side of supply and demand, and this well-researched book will give you a lot to think about. Very information-dense, I’ve listened twice and will probably listen twice more...
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