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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- Narrated by: Jonny Unitus
- Length: 4 hrs and 49 mins
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Publisher's summary
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
Note: This was previously published as Sell More with a Right-Brain Marketing Strategy.
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- By: Paul Hellman
- Narrated by: Paul Hellman
- Length: 4 hrs and 37 mins
- Unabridged
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
What listeners say about Brain Glue
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Venice Mendes
- 02-13-23
Must read book!
This is definitely a must read for anyone looking to improve their selling skills. The author provides actionable tips and techniques on how to make your ideas "sticky" and more memorable to potential customers. By using memorable and relatable stories and memorable language, this book will give readers the tools they need to sell more effectively and leave a lasting impression on their clients.
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- Hannah
- 02-09-23
Excellent guide for a beginner like me!
As a graduating student, I want to explore business as soon as possible in order to have a grasp of this field. This book provided a lot of necessary information especially on building smart marketing strategy which is crucial in selling a product. I will definitely recommend this, 10/10!!
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1 person found this helpful
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- Kojie
- 02-11-23
Love it!!
This audiobook is a fantastic resource for anyone looking to improve their sales skills and gain a new perspective on online business. It provides in-depth knowledge on important topics in marketing. The author has done an excellent job of bringing together all the relevant information from various publications to create a comprehensive and highly insightful guide.
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1 person found this helpful
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- Robert
- 02-19-23
A must audiobook for business
The main focus of the book is on strategies for promoting oneself and increasing the visibility of one's ideas. I find it valuable that the author highlights the importance of using diverse vocabulary to captivate and connect with one's audience. After reading this book, I have changed the way I approach making my ideas more memorable. I strongly recommend it.
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- Amazon Costumer
- 02-17-23
Highly Recommended!
Any anybody trying to develop their selling abilities should read this. The author offers practical advice and methods for making your ideas memorable to potential buyers. This book will provide readers with the skills they need to sell more successfully and make a lasting impact on their clients by utilizing memorable and relatable tales and memorable language.
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- Liza
- 02-20-23
Helpful Guide!!
I would like to commend the author for writing a book like this, it's really helpful for the starters and new in business. After listening to this audible it feels like there's a bulb that lighten up in my mind and the ideas are bursting in my mind. I feel like highly motivated after I listen to this one that's why I highly recommend this one!
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- Pau
- 02-11-23
Insightful for a business owner!
This book is definitely informative, as a business owner I have learned allot while listening this book. I like the idea and techniques that the author has written on the book, there are fresh ideas that I can use for my own business to improve your marketing strategy. Kudos to the author.
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- Andrei Villareal
- 02-09-23
An Excellent Guide
The composition and information presented are of exceptional quality. Throughout my time as a business person, I have been able to accumulate a vast amount of knowledge on topics such as marketing, sales, entrepreneurship, and leadership, by reading every relevant publication available. This book is highly recommended for anyone interested in the world of business.
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- Anastacia
- 02-17-23
Complete Guide Book!
Lately I've been wondering how the business owners doing their marketing strategies efficiently, like how can they retain their customers. One of the best way that I learned so far is from this book, the concept of Brain Glue. I see it much more effective than any other strategies and you don't know know that a little bit manipulation can make your business boom. Highly Recommend!!!
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- DAnderle
- 05-02-24
New Knowledge in a Beloved Sweater
I don't think I've ever learned so much, so fast while feeling so nostalgic. These concepts will absolutely change how I approach people to explain Influential U. I read biz books and get frustrated by how old all of the references are - showing just how dated the book is.
James uses wonderful references from my childhood along with very new ones so I know the book is current. It is an entertaining, exciting, and enticing ride. I'm glad there's no line to go again!
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