Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.

You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

We spend our lives communicating. In the last 50 years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This audiobook is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling with writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the “deeply researched and compelling” (Cal Newport, New York Times bestselling author of Digital Minimalism) roadmap we all need to escape our inertia and flourish in the face of friction.

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

If you’re like most people, the relentless daily grind of go-go-go, do-do-do, can run down your energy and deplete your resources. While most of us find our lives full of “Upstate” moments that rev up our stress engines, it doesn’t have to be this way. World-renowned sleep researcher Sara C. Mednick, PhD, shows us how we can access the most replenishing and repairing aspects of sleep through activities and moments that happen during our day by diving into our “Downstate”.

A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good - to help you regain your confidence and control. Hacking Humans provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and more.

In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership and relationships.

You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.

What happens when you learn to communicate better with everyone? No doubt you’ve had to endure a painfully awkward conversation, more than once in your life. Maybe it was a stranger, a colleague, or a date. Maybe it was a group discussion. You found yourself breaking a sweat, not knowing what to say. The more time passed, the more tense you became. You thought about all the communication books you’ve read in your life and wished you had them with you…to knock yourself unconscious as a way out of the conversation. The best thing about the whole situation was the moment it ended.

How many times did you fail and gave up out of frustration or discouragement? How often does failure ruin your resolve and send you back to square one, only to fail over and over again, with little hope anything will ever change? Written by best-selling author Martin Meadows, From Failure to Success reveals what failure really is and how to deal with it in a constructive way that will help you achieve success. The author has suffered through multiple failures in his own life. In the book, he shares his vast experience of how he turned failure into a friend.

Mastering the Seven Decisions guides listeners to a profound understanding of how to fully integrate seven life-changing decisions into their daily lives. The responsible decision, the guided decision, the active decision, the certain decision, the joyful decision, the compassionate decision, and the persistent decision.

Magic Medicine is an armchair traveler's guide to all substances psychedelic! Listeners will learn about their properties, use, lore, place in history, and their current research and applications as medicine.

In his debut book, Martin Summer aims to help listeners find nature in an urban world. He discusses how our modern lives differ from the lifestyles of our ancestors. He then proceeds to cover six big problems of urbanization and their destructive impact on our lives. Practical solutions follow each discussed danger. In the next part of the book, the author reveals what connecting with nature means in today's world and why it's possible to do so even in a big city. He discusses the tricky subject of finding a compromise between technology and nature.

The Wise Investor is an inspiring parable about building what author Rich Fettke calls Real Wealth, the foundation of financial freedom. It tells the story of Ryan Brooks, a husband, father, and CaptivSoft’s hard-working lead coder who, with the help of a new friend and mentor, finds a different path to financial security for himself and his family and becomes wealthy in more ways than he thought possible.

Bestselling author Patrick King brings you four of his acclaimed books in one volume - to enhance your relationships, revitalize your social life, relate to people better, and bring more overall joy to your life. Patrick King has thousands of 5-star reviews, many from mental health professionals and psychologists, praising his insight, approach, and actionable advice. Start your journey now.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Today we are all stretching ourselves more than ever to live up to life’s seemingly endless demands, so why do we still feel we are less than enough? Mattie James— mother, influencer, and CEO—believes that living a beautiful life amidst the chaos and pressures is possible. All it takes is a little everyday MAGIC.