Magic Words
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Narrated by:
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Keith Nobbs
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By:
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Jonah Berger
About this listen
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
Supplemental enhancement PDF accompanies the audiobook.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Jonah Berger (P)2023 HarperCollins PublishersListeners also enjoyed...
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Thanks for the Feedback
- The Science and Art of Receiving Feedback Well
- By: Sheila Heen, Douglas Stone
- Narrated by: Sheila Heen, Douglas Stone
- Length: 9 hrs and 48 mins
- Unabridged
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The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.
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Poor narration ruins yet another good read
- By WordNerd on 08-25-14
By: Sheila Heen, and others
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Surrounded by Idiots
- The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
- By: Thomas Erikson
- Narrated by: David John
- Length: 10 hrs and 47 mins
- Unabridged
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Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types - Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid-back and friendly, and Blues who are analytical and precise - and explains how to identify and interact with each type of person.
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Should be titled "why I hate reds"
- By Dave on 08-24-20
By: Thomas Erikson
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Commit to Win
- How to Harness the Four Elements of Commitment to Reach Your Goals
- By: Heidi Reeder PhD
- Narrated by: Heidi Reeder PhD
- Length: 5 hrs and 55 mins
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What do you need besides motivation and willpower? In Commit to Win, Heidi Reeder, PhD, unpacks over forty years of research by psychologists and economists to show that the key to reaching any goal, whether it’s to hit the gym more often or to finally quit that dead-end job, isn’t motivation, willpower, or determination. It’s commitment. Busting the myths most of us believe about commitment, Reeder shows that it all comes down to four variables.
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Practical, but misses passion
- By ANDRÉ on 11-07-14
By: Heidi Reeder PhD
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
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- Narrated by: Chris Brogan, Julien Smith
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
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The Upside of Irrationality
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- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
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Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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Deaply helpful
- By Dominique on 04-28-15
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The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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What listeners say about Magic Words
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- GIF
- 01-19-24
insightful and interesting
I really enjoyed this book... it's really insightful, well researched, informative and useful... I learned so much! and it's an easy listen.. so easy that I listed to it twice to solidify my understanding of certain concepts and their practical application in real life... it helps fostering better and more effective communications... I highly recommend this book..
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- Amazon Customer
- 07-27-23
Interesting book overall and very insightful
Trying to understand exactly what those people mean when they talk about liberal agenda on the book... so just because data that explains situations doesn't agree with your views (which are not scientific), it's liberal? I must say the comments mentioning it were the very thing that made me buy it because I got curious to see what they were actually talking about. very good book, but not the authors best.
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1 person found this helpful
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- Anonymous User
- 02-13-24
Amazing Book, it is a must read!
Most books give you some
Meat but not enough to get you full. This book breaks it down and shoes you what to do from start to finish. My next book is contagious! 👍🏼
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- Kevin
- 07-02-23
Nice
I liked this book cool cool cool cool cool cool cool cool cool and cool a y u
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- John Mindrup
- 08-13-24
The research that was referred to throughout the book.
I didn't like the fact there weren't any actionable plans to continue learning what I read.
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- Amazon Customer
- 06-03-23
Great book
For all the people interested in the power of words, the potential magic revealed using them, this is the right book.
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- J.I. Mitchell
- 06-24-24
Multiple benefits
Categories are in logical order sequence and explained in detail with compelling research evidence. Outstanding presentation.
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- Gabrielle Durana
- 03-18-23
Fascinating and actionable
This is a great book on how words shape our reality and how we can use to better communicate and influence. I learned a lot of actionable information. I also enjoyed learning about the latest research. The book is clear and engaging, I highly recommend it!
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2 people found this helpful
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- Marco
- 03-08-23
Highly recommended
This books targets many topics on how we speak, and how small alterations of words can have a impactful change in certain situations.
Jonah Berger did it again.
A catalyst for readers and authors.
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1 person found this helpful
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- Chr. G
- 03-30-23
Words are powerful and often underestimated
I was superficially familiar with many of the concepts in this book and I found it very useful to learn more about them. The power in using the right words never ceases to amaze me and this is the reason for which I recommend you buy this book.
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