Citizen Coke
The Making of Coca-Cola Capitalism
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Narrated by:
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William Hughes
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By:
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Bartow J. Elmore
About this listen
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.
Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.
But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.
©2014, 2015 Bartow J. Elmore (P)2014 Blackstone Audio, Inc.Listeners also enjoyed...
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- By: Michael R. Veach
- Narrated by: Travis
- Length: 2 hrs and 34 mins
- Unabridged
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Its history stretches back almost to the founding of the nation and includes many colorful characters, both well known and obscure, from the hatchet-wielding prohibitionist Carry Nation to George Garvin Brown, who in 1872 created Old Forester, the first bourbon to be sold only by the bottle.
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Nice review
- By Joseph C Wood on 04-28-23
By: Michael R. Veach
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China, Inc.
- By: Ted C. Fishman
- Narrated by: Alan Sklar
- Length: 13 hrs and 38 mins
- Unabridged
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China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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Just read the Amazon reviews befor buying it ...
- By Dan on 08-10-05
By: Ted C. Fishman
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Cheap
- The High Cost of Discount Culture
- By: Ellen Ruppel Shell
- Narrated by: Lorna Raver
- Length: 11 hrs and 33 mins
- Unabridged
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From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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You Get What You Pay For?
- By Roy on 07-26-09
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Let There Be Water
- Israel's Solution for a Water-Starved World
- By: Seth M. Siegel
- Narrated by: Malcolm Hillgartner
- Length: 8 hrs and 36 mins
- Unabridged
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Let There Be Water illustrates how Israel can serve as a model for the United States and countries everywhere by showing how to blunt the worst of the coming water calamities. Even with 60 percent of its country made of desert, Israel has not only solved its water problem; it also has an abundance of water. Israel even supplies water to its neighbors - the Palestinians and the Kingdom of Jordan - every day.
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More water politics story than water technology
- By normal person on 04-12-21
By: Seth M. Siegel
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The Company
- A Short History of a Revolutionary Idea [Modern Library Chronicles]
- By: John Micklethwait, Adrian Wooldridge
- Narrated by: Jonathan Davis
- Length: 6 hrs and 46 mins
- Unabridged
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In The Company, the largely unknown history of the joint-stock company is presented by the editors of Economist. One of history's greatest catalysts, the joint-stock company has dramatically changed the way human beings live, work, and conduct business. With companies now affecting the world on a global scale, it is more pressing than ever before to understand this driving force.
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unique history with a unique perspective
- By D. Littman on 10-31-05
By: John Micklethwait, and others
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Capitalism in America
- A History
- By: Alan Greenspan, Adrian Wooldridge
- Narrated by: Ray Porter
- Length: 16 hrs and 14 mins
- Unabridged
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From the legendary former Fed Chairman and the acclaimed Economist writer and historian, the full, epic story of America's evolution from a small patchwork of threadbare colonies to the most powerful engine of wealth and innovation the world has ever seen.
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Explains a lot
- By Scott on 02-18-19
By: Alan Greenspan, and others
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Bourbon Empire
- The Past and Future of America's Whiskey
- By: Reid Mitenbuler
- Narrated by: Brian O'Neill
- Length: 10 hrs and 23 mins
- Unabridged
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Unraveling the many myths and misconceptions surrounding America's most iconic spirit, Bourbon Empire traces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.
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Great whiskey history great American history
- By Larry G. on 06-16-15
By: Reid Mitenbuler
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The Prosperity Paradox
- How Innovation Can Lift Nations out of Poverty
- By: Clayton M. Christensen, Efosa Ojomo, Karen Dillon
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 37 mins
- Unabridged
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Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
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Simplistic, lack of insights
- By D. Cameron on 05-24-21
By: Clayton M. Christensen, and others
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The Tycoons
- How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
- By: Charles R. Morris
- Narrated by: William Hughes
- Length: 14 hrs and 34 mins
- Unabridged
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The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet. Acclaimed author Charles R. Morris vividly brings these men and their times to life. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined earlier.
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Good book wrong title
- By Hectoris on 10-06-16
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Uncommon Grounds
- The History of Coffee and How It Transformed Our World
- By: Mark Pendergrast
- Narrated by: Matthew Boston
- Length: 16 hrs and 58 mins
- Unabridged
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Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.
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Décent overarching review of coffee history digressing into its American commercialization
- By seajaywood on 05-23-19
By: Mark Pendergrast
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The Great A&P and the Struggle for Small Business in America, Second Edition
- By: Marc Levinson
- Narrated by: William Hughes
- Length: 12 hrs and 8 mins
- Unabridged
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From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly 16,000 stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply - and won.
By: Marc Levinson
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The Miracle
- The Epic Story of Asia's Quest for Wealth
- By: Michael Schuman
- Narrated by: Fred Stella
- Length: 14 hrs and 4 mins
- Unabridged
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Spanning nine countries, filled with heroic tales of bold decisions and self-sacrifice, and probing vast historical undercurrents, "The Miracle" takes readers inside private boardroom meetings, heated business negotiations, factory floors, and presidential cabinet sessions for a behind-the-scenes look at the events that shaped Asia's economic ascent - and will shape the world in the century to come.
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Packed with stories of both bussinesses and gov
- By Roman on 11-21-12
By: Michael Schuman
What listeners say about Citizen Coke
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ryan Baumbach
- 04-20-24
Bravo!
Really enjoyed this book. Seems like it’s important. A book that should be read by any economic history buff. Unveils the the good things Coca Cola has done over the years Yo become the world behemoth they are and also uncovers some not so savory business practices that they would rather forget about. Quite a few trivia nuggets related from this book that are fascinating and one in particular that was mind blowing to me.
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- Greg
- 12-03-22
A great book that share helpful insights
I enjoyed this audiobook in regards to relating it to my tiny small business. It provides many interesting insights. I also enjoyed listening to the evolution of the Coca- Cola brand, products, and distribution process. I recommend it. It took me some time to complete it and I listened to many parts multiple times.
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- Hugh Jass
- 06-23-21
Good but flawed.
An intriguing history of one of the most recognized brands in the world. It clearly ties the availability of cheap sweeteners to the growing obesity problem and negative health outcomes associated with excess sugar intake. However, after explaining how government has assisted in the creation of this epidemic with farm subsidies that began under FDR, exclusive pricing deals between Coke and the US government during World War 2, among other government meddling, the author takes aim at proponents of limited government.
The conclusion does not follow the majority of the content that precedes it. Far from a critique of free markets, the book neatly illustrates the perils of overreaching government involvement in industry and its inevitable effect on the lives of average people.
Despite the bait-and-switch ending, this detailed chronical of Coke and it's competitors drive toward market dominance is a fascinating listen.
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- Nicole Broome Lentz
- 08-16-15
This book is fascinating and important
If you enjoy educational texts and critics of capitalism, this book is for you! It's information dense but in a great way
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1 person found this helpful
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- Tim Martin
- 09-16-20
Coca + Kola
A well-researched insight into The Coca Cola Company - its genesis and the evolution of its non-standard business model. It also draws attention to the underlying dynamics that must facilitate many FMCG food brands operating at global scale, i.e. the disproportional use of local public infrastructure, the backroom lobbying, the suck of the raw resource inputs and their by-product outputs, and the (stealth) impact on our collective physical health. Highly recommended for business, health and history buffs alike.
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- Amazon Customer
- 11-08-21
insightful
showing the underbelly of how money distorts what should be for the sake of profits .
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- Lee Johnson
- 09-02-22
WOW! Knew but DIDN’T
So, being from ATL -big fan of Coke, & thought I knew WAY more than I did about the behemoth company. While a bit wordy at times SO much info of behind the scenes from the start to where they are in the 21st century. Definitely worth the listen
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- Ruby Spinner
- 05-10-21
An addicted Civil War veteran has hooked the world
The repercussions of the American Civil War is still haunt us. It all started with a man trying to control his morphine addiction, and now, we are all addicted to sugar and caffeine! Desperate to remain in business, Coca-Cola formed an alliance with the United States Government. Our troops carried Coca-Cola all over the world...
And, I know understand the idiom "Coca-Cola Cowboy"!
I love and adore Coca-Cola. It cleans rust from a battery, and it will strip wax, and, it will remove the worst industrial black grease from clothes and skin alike.
It is only recently I have been broken of my addiction, and I discovered what I no longer knew- the chemical brew tastes awful!
This book not only begins with one man's attempt to make a living, but it shows how Coca-Cola has influenced our current eating habits. Even our recycling has been affected. All carbonated beverages here in Michigan have a 10 cent deposit, and other states have cash refund policies, because Coca-Cola wanted to save money.
Read this. It's a wonderful, fascinating tale of history! The narrator is good, too.
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- Anonymous User
- 12-07-20
Why haven’t I heard of this book!
The amount of research in this is amazing. From start to finish I learned a lot. I’ll think about the next time I open a can of Coke.
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- Pawel
- 07-10-21
Whining of doubter in capitalism, well written
This is a well written and well researched complaining, long whine of somebody surprised how businesses can be successful. No solution offered, some socialist ideas voiced, all easily applicable to any corporation around the world.
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1 person found this helpful