Colonel Sanders and the American Dream
Discovering America, Book 3
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Narrated by:
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Kirk Winkler
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By:
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Josh Ozersky
About this listen
From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than 12 million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.
Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at 65, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of 11 herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.
The book is published by University of Texas Press. The audiobook is published by University Press Audiobooks.
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Story
Appetite for America is the incredible real-life story of Fred Harvey - told in depth for the first time ever. As a young immigrant, Fred Harvey worked his way up from dishwasher to household name. With the verve and passion of Fred Harvey himself, Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring, instructive, and hugely entertaining, Appetite for America is historical biography that is as richly rewarding.
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I loved listening to this fabulous story!
- By A reader lives a thousand lives before he dies. on 01-27-20
By: Stephen Fried
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Franchise
- The Golden Arches in Black America
- By: Marcia Chatelain
- Narrated by: Machelle Williams
- Length: 10 hrs and 37 mins
- Unabridged
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Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.
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Window into Black Capitalism
- By Keith on 01-13-20
By: Marcia Chatelain
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KasiNomic Revolution
- The Rise of African Informal Economies
- By: GG Alcock
- Narrated by: GG Alcock
- Length: 7 hrs and 15 mins
- Unabridged
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Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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Exciting and Eye Opening
- By Hendrik on 12-11-23
By: GG Alcock
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Tokyo Underworld
- The Fast Times and Hard Life of an American Gangster in Japan
- By: Robert Whiting
- Narrated by: Oliver Wyman
- Length: 12 hrs and 14 mins
- Unabridged
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In the ashes of postwar Japan lay a gold mine for certain opportunistic, expatriate Americans. Addicted to the volatile energy of Tokyo's freewheeling underworld, they formed ever-shifting but ever-profitable alliances with warring Japanese and Korean gangsters. At the center of this world was Nick Zappetti, an ex-marine from New York City who arrived in Tokyo in 1945 and whose restaurant soon became the rage throughout the city and the chief watering hole for celebrities, diplomats, sports figures, and mobsters.
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A Man with a fork in a world of soup
- By Kindle Customer on 09-01-20
By: Robert Whiting
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American Entrepreneur
- How 400 Years of Risk-Takers, Innovators, and Business Visionaries Built the U.S.A.
- By: Willie Robertson, William Doyle
- Narrated by: Brian Holsopple
- Length: 7 hrs and 51 mins
- Unabridged
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The history of the United States is, to a remarkable degree, the story of its entrepreneurs, those daring movers and shakers who dreamed big and risked everything to build better lives for themselves, and their fellow Americans. In American Entrepreneur, Duck Commander CEO and star of the blockbuster Duck Dynasty series Willie tells the captivating true tale of the visionaries and doers who have embodied the American Dream.
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Should have been narrated by Willie
- By Tyler smoke on 12-05-18
By: Willie Robertson, and others
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Fast Food Nation
- The Dark Side of the All-American Meal
- By: Eric Schlosser
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
- Abridged
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To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
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Uncritical alarmist rant
- By Mark Freeman on 12-23-03
By: Eric Schlosser
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Made in America
- By: Bill Bryson
- Narrated by: William Roberts
- Length: 18 hrs and 10 mins
- Unabridged
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In Made in America, Bryson de-mythologizes his native land, explaining how a dusty hamlet with neither woods nor holly became Hollywood, how the Wild West wasn't won, why Americans say 'lootenant' and 'Toosday', how Americans were eating junk food long before the word itself was cooked up, as well as exposing the true origins of the G-string, the original $64,000 question, and Dr Kellogg of cornflakes fame.
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Bryson Not Reading Makes For a Rare Fail
- By John on 02-28-14
By: Bill Bryson
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Fulfillment
- Winning and Losing in One-Click America
- By: Alec MacGillis
- Narrated by: Danny Gavigan
- Length: 12 hrs and 22 mins
- Unabridged
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Alec MacGillis’ Fulfillment is not another inside account or exposé of our most conspicuously dominant company. Rather, it is a literary investigation of the America that falls within that company’s growing shadow. As MacGillis shows, Amazon’s sprawling network of delivery hubs, data centers, and corporate campuses epitomizes a land where winner and loser cities and regions are drifting steadily apart, the civic fabric is unraveling, and work has become increasingly rudimentary and isolated.
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Missing some important angles
- By D. Zimmerle on 08-19-21
By: Alec MacGillis
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- By: Geoffrey Cain
- Narrated by: Michael Braun
- Length: 10 hrs and 4 mins
- Unabridged
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- By Kevin on 02-25-21
By: Geoffrey Cain
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"The Rest of Us"
- The Rise of America's Eastern European Jews
- By: Stephen Birmingham
- Narrated by: Mel Foster
- Length: 18 hrs and 2 mins
- Unabridged
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The wave of Eastern European Jewish immigrants who swept into New York in the late nineteenth and early twentieth centuries by way of Ellis Island were not welcomed by the Jews who had arrived decades before. These refugees from czarist Russia and the Polish shtetls who came to America to escape pogroms and persecution were considered barbaric, uneducated, and too steeped in the traditions of the "old country" to be accepted by the more refined and already well-established German-Jewish community. But the new arrivals were tough, passionate, and determined.
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Book 3 of 3
- By Etoile NEOhio on 11-15-22
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Cousins Maine Lobster
- How One Food Truck Became a Multimillion-Dollar Business
- By: Jim Tselikis, Sabin Lomac, Blake D. Dvorak, and others
- Narrated by: Barbara Corcoran, Sabin Lomac, Jim Tselikis
- Length: 8 hrs and 5 mins
- Unabridged
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In early 2012, Jim Tselikis visited LA and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation.
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Inspiring!
- By Anonymous User on 07-03-18
By: Jim Tselikis, and others
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Red Roulette
- An Insider's Story of Wealth, Power, Corruption, and Vengeance in Today's China
- By: Desmond Shum
- Narrated by: Tim Chiou
- Length: 9 hrs and 21 mins
- Unabridged
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As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China’s male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China’s Communist Party, the so-called red aristocracy.
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Desmond Shum is not a rube! He knows about wine, ok?
- By Peter L Hansen on 10-06-21
By: Desmond Shum
What listeners say about Colonel Sanders and the American Dream
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- S. Schlegel
- 03-22-23
Ok story. Not profound version
It was good but got too much into modern day kfc politics. Also made some comments about how guilty we should feel for using fried chicken and not giving Africans credit for its invention. Just takes away from the kfc story. First couple of chapters were good. Then slumps off.
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- Keaf
- 05-08-24
Great info! Loved the Facts
This books does a brief but good description of the entrepreneur spirit and life of Harland Sanders. Tracing his meger job beginnings to his fully successful KFC Enterprise. He died December 1980.
Kentucky Fried Chicken made a huge comeback in 1982- 83. When RJ Reynolds, the tobacco company bought stock, they made over 2 billion dollars and expanded 4,500 stores in America and added 1,400 stores in foreign countries.
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- Steven Gerweck
- 01-22-24
A detailed look at the history of KFC
Josh Ozersky provides a throughout biography of the man that become familiar to fans of his original fried chicken, Colonel Harland Sanders. As clearly demonstrated in "Colonel Sanders and the American Dream," Colonel Sanders was a natural salesman. When his career didn't flourish practicing law or in the Army, Sanders would grow a fast food empire from a humble start selling his home style cooking in a cafe.
Sanders seemed destined from an early age to prove his mother wrong, who once remarked that he would never amount to anything. Sander's developed his well guarded secret receipt of 11 herbs and spices, and mastered the art of using a pressure cooker to bring his signature chicken to the masses. When his chicken became popular, Sanders adopted the white suite, and become the face of the franchise.
As the author points out, his daughter is credited with the idea for the trademarked bucket of chicken and came up with the catchy "It's finger lickin' good" slogan. The Colonel became a stickler for the franchise stores, often visiting them for inspection. After selling Kentucky Fried Chicken, Sanders severed of the board of directors. However, Sanders never minced words, and caused friction with his criticisms of the way the company operated. He finally accepted a one million dollar agreement to remain silent.
Ozersky brilliantly documents the different ownership group and marketing ploys used the attract new customers. The R. J. Reynolds food and tobacco conglomerate and PepsiCo took the chicken famed franchise in different directions, often away from the Colonel's vision . The author also makes a compelling case that the secret recipe used today is different that the original recipe. Ozersky also explores the urban legend that Sanders was a member of the Klu Klux Klan.
I thoroughly enjoyed "Colonel Sanders and the American Dream," and highly recommend it. Additionally, Kirk Winkler provides solid commentary, as he did for "The Detroit Riot of 1967."
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- David Cota
- 09-09-24
Easy read.
Good book. He’s such an icon I had to read about him and see how and when he did it. I knew it had been sold a few times. Interesting story.
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