Primal Branding Audiobook By Patrick Hanlon cover art

Primal Branding

Create Zealots for Your Brand, Your Company, and Your Future

 Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

Primal Branding

By: Patrick Hanlon
Narrated by: Alan Sklar
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $14.61

Buy for $14.61

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.

©2006 Patrick Hanlon (P)2006 Tantor Media, Inc. Advertising Consumer Behavior & Market Research Marketing Marketing & Sales Sales & Selling Business Inspiring Customer Marketing

Critic reviews

"Hanlon's energetic case for thinking differently about common practices makes for a rousing read." (Publishers Weekly)
Valuable Branding Principles • Insightful Marketing Strategies • Great Voice • Practical Business Examples
Highly rated for:
All stars
Most relevant  
I am seeing the world of branding in a clearer light now. can't wait to implement all I have learnt

This book is a great eye opener!

Something went wrong. Please try again in a few minutes.
The information in this book is insightful if a bit dated, buts held back by a less than compelling narration. I found that finishing the book felt like a chore.

Great info, lackluster narration

Something went wrong. Please try again in a few minutes.
This book is well structured, organized and skillfully communicated. The Primal Code provides the structure and building blocks for building a “religion”not just a “place of worship”.

Fantastic Insight

Something went wrong. Please try again in a few minutes.
The middle drags a bit but this book should be required reading for anyone who interested in working in branding/marketing!

I’ll never look at branding the same

Something went wrong. Please try again in a few minutes.
GREAT INFO but a bit redundant on examples.
Had to FF some parts as he explained all the code points on brands I already knew. Filler stuff

Great Info but a bit redundant

Something went wrong. Please try again in a few minutes.
Immediately started my 2nd run through after concluding the first. This made me look at my preferences more intensely and start to search for the various components in every brand.

Necessary information delivered beautifully.

Something went wrong. Please try again in a few minutes.
Great book! As you get toward the end , it is a bit redundant with the endless examples. I GET IT, I GET IT!

FANTASTIC! Totally makes sense.

Something went wrong. Please try again in a few minutes.
I think it was the narrator that hurt the impact on me the most. The content of the book - the 7 primal codes and the examples were helpful - but read like a drone and it was difficult for me to finish. I’d get the hard copy book to get a better experience.

Ok but not great

Something went wrong. Please try again in a few minutes.
I haven't found anything that can teach you how to build that real cult-like customer following like this. It is very clear too. Very understandable, and like I said, I've never seen something like this else where.
The author gives the exact equation for a brand to become a part of peoples lifestyles in a unique and well researched manner. Once you hear it you will feel like you have an edge on everyone else. That if youre into marketing of course.

priceless

Something went wrong. Please try again in a few minutes.
if you want to learn how big companies like burger king, Nike ect build thier brand's and became successful and you want to build you're brand then read this book!!!!

Must read!!!!

Something went wrong. Please try again in a few minutes.
See more reviews