
Primal Branding
Create Zealots for Your Brand, Your Company, and Your Future
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Narrated by:
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Alan Sklar
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By:
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Patrick Hanlon
In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.
©2006 Patrick Hanlon (P)2006 Tantor Media, Inc.Listeners also enjoyed...




















Critic reviews
"Hanlon's energetic case for thinking differently about common practices makes for a rousing read." (Publishers Weekly)
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This book is a great eye opener!
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Great info, lackluster narration
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Fantastic Insight
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I’ll never look at branding the same
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Had to FF some parts as he explained all the code points on brands I already knew. Filler stuff
Great Info but a bit redundant
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Necessary information delivered beautifully.
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FANTASTIC! Totally makes sense.
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Ok but not great
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The author gives the exact equation for a brand to become a part of peoples lifestyles in a unique and well researched manner. Once you hear it you will feel like you have an edge on everyone else. That if youre into marketing of course.
priceless
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Must read!!!!
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