Primal Branding
Create Zealots for Your Brand, Your Company, and Your Future
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Narrated by:
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Alan Sklar
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By:
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Patrick Hanlon
About this listen
In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.
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In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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No Trade-Offs for Reading Trade-Off
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Glimmer
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
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Overall
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
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Free Prize Inside!
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
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The Reinventors
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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Useless Dribble
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Fascinating!!
- By Fact addict on 03-08-16
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Small Giants
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It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
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fantastic book for small company builders
- By Amazon Customer on 08-01-17
By: Bo Burlingham
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The Art of Business Wars
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
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The Nordstrom Way to Customer Experience Excellence, 3rd Edition
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In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization - in any industry - in every corner of the world.
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Inspiring
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!!!! Good !!!!! Should be a chapter, not book!!
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What listeners say about Primal Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Liahtman
- 06-14-18
This book is a great eye opener!
I am seeing the world of branding in a clearer light now. can't wait to implement all I have learnt
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- Carl Murawski
- 08-10-21
Great info, lackluster narration
The information in this book is insightful if a bit dated, buts held back by a less than compelling narration. I found that finishing the book felt like a chore.
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- Dale
- 01-31-23
Fantastic Insight
This book is well structured, organized and skillfully communicated. The Primal Code provides the structure and building blocks for building a “religion”not just a “place of worship”.
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- Anonymous User
- 09-25-24
I’ll never look at branding the same
The middle drags a bit but this book should be required reading for anyone who interested in working in branding/marketing!
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- American Gun Chic
- 07-14-17
Great Info but a bit redundant
GREAT INFO but a bit redundant on examples.
Had to FF some parts as he explained all the code points on brands I already knew. Filler stuff
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- Ernie Pierce
- 11-16-21
Necessary information delivered beautifully.
Immediately started my 2nd run through after concluding the first. This made me look at my preferences more intensely and start to search for the various components in every brand.
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- Samuel S Winter
- 11-07-22
FANTASTIC! Totally makes sense.
Great book! As you get toward the end , it is a bit redundant with the endless examples. I GET IT, I GET IT!
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- Jennifer Kem
- 08-14-23
Ok but not great
I think it was the narrator that hurt the impact on me the most. The content of the book - the 7 primal codes and the examples were helpful - but read like a drone and it was difficult for me to finish. I’d get the hard copy book to get a better experience.
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- Shukin
- 03-13-15
Good but not great
If you were looking for a step-by-step how to "Primal Branding" instructional book this is not it. As far as an interesting story goes it's very good. The beginning chapters in the conclusion at the end are all you really need, some of the stories in the middle are inspirational some of them are very long-winded, without really giving you a moral to the story, or reason behind telling it.
That being said, I did learn a few things from this book and it was worth my monthly free download.
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- Michael Blystone
- 05-05-20
Great Guidance to Building Brand
This was a very useful guide to building a brand. All boiled down to 7 tenants. Well performed and great delivery of key information that is useful for your company or yourself in building an enduring brand. Highly recommend .
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