Content-Free Marketing
How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
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Narrated by:
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Jason DeFillippo
About this listen
The content marketing category is a $400 billion industry.
And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't. Which means the content marketing industry has unknowingly turned itself into a Content Marketing Industrial Complex—where "more content" as a strategy continues to yield results with exponentially diminishing returns.
The Category Pirates—Christopher Lochhead, Eddie Yoon, and Nicolas Cole—call this Content-Free Marketing: The Art Of Saying Nothing, Everywhere. And explain why marketers like Gary Vaynerchuk, Grant Cardone, Tai Lopez, and other "personal branding experts" who champion Content-Free Marketing strategies have misinformed an entire education of marketers, entrepreneurs, executives, and even investors.
In this “mini-book” you will learn:
- Why "free" content marketing is never really free (and how "more content" as a strategy actually can hurt your chances of winning over customers).
- Obvious Lie Marketing, and how "jab, jab, jab, right hook" social media marketing approaches have unknowingly trained marketers to believe "pretending" to care is a "best practice."
- The three Big Content Marketing Lies—and why your personal story and your company's story are not what matter to customers.
- Why so few entrepreneurs, executives, and marketers ever truly become industry thought leaders (and what holds them back from writing and creating content that truly moves the world).
- And more.
Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a rally cry for the marketing world to sober up and stop mindlessly puking out "more content"—and instead think hard about how to present new and different thinking.
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Story
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
What listeners say about Content-Free Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Alan
- 01-14-23
Bitter, self-indulgent whining
Mainly just bitter whining from someone who thinks they're smarter than they are. Good premise, and I like their books on niching, but all they say here is go for unique quality over quantity
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- Tyson Reeves
- 01-12-23
this book is to advertise a newsletter at the end
book leaves you waiting and asking the question, so what are you saying to do? you only find out (maybe) if you go to the newsletter.
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